USING THE REVISED BLOOM\u27S TAXONOMY TO SCAFFOLD STUDENT LEARNING IN BUSINESS INTELLIGENCE/BUSINESS ANALYTICS

The paper aims to make a theoretical and practical contribution to the field of Business Intelligence/Business Analytics (BI) education, by addressing the following practice-inspired, teaching-related research question: How to design learning activities to scaffold student learning in Business Intelligence (Business Analytics) towards more advanced cognitive and knowledge dimensions, and along the way help students to further develop their meta-cognitive skills of learning how to learn The paper adopts the revised Bloom?s taxonomy as a theoretical framework and demonstrates its use in designing and implementation of BI-related learning activities at different levels of cognitive and knowledge dimensions. The paper also offers some research contributions related to the framework itself, in particular correlation of different levels of cognitive process and knowledge dimensions, not captured by the revised taxonomy

Structuring the Quest for Strategic Alignment of Artificial Intelligence (AI): A Taxonomy of the Organizational Business Value of AI Use Cases

The deployment of Artificial Intelligence (AI) in businesses is said to provide significant benefits to organizations. However, many businesses struggle to align single AI use cases with the overall strategic business value contribution. Thus, we investigate the strategic characteristics that determine the business value contribution of AI use cases at an organizational level. We draw on academic literature and 106 AI use cases to develop a conceptually sound and empirically grounded taxonomy of the organizational business value of AI use cases. With the developed taxonomy, decision-makers are presented with a tool to systematically align AI use cases with strategic objectives. Moreover, our findings reveal how an AI use case can generate different business value contributions in different contexts, which provides researchers with a conceptual frame for informing their empirical research endeavors at the organizational level

AI Startup Business Models

We currently observe the rapid emergence of startups that use Artificial Intelligence (AI) as part of their business model. While recent research suggests that AI startups employ novel or different business models, one could argue that AI technology has been used in business models for a long time already—questioning the novelty of those business models. Therefore, this study investigates how AI startup business models potentially differ from common IT-related business models. First, a business model taxonomy of AI startups is developed from a sample of 100 AI startups and four archetypal business model patterns are derived: AI-charged Product/Service Provider, AI Development Facilitator, Data Analytics Provider, and Deep Tech Researcher. Second, drawing on this descriptive analysis, three distinctive aspects of AI startup business models are discussed: (1) new value propositions through AI capabilities, (2) different roles of data for value creation, and (3) the impact of AI technology on the overall business logic. This study contributes to our fundamental understanding of AI startup business models by identifying their key characteristics, common instantiations, and distinctive aspects. Furthermore, this study proposes promising directions for future entrepreneurship research. For practice, the taxonomy and patterns serve as structured tools to support entrepreneurial action

Artificial Intelligence for Cybersecurity: Towards Taxonomy-based Archetypes and Decision Support

Cybersecurity is a critical success factor for more resilient companies, organizations, and societies against cyberattacks. Artificial intelligence (AI)-driven cybersecurity solutions have the ability to detect and respond to cyber threats and attacks and other malicious activities. For this purpose, the most important resource is security-relevant data from networks, cloud systems, clients, e-mails, and previous cyberattacks. AI, the key technology, can automatically detect, for example, anomalies and malicious behavior. Consequently, the market for AI-driven cybersecurity solutions is growing significantly. We develop a taxonomy of AI-driven cybersecurity business models by classifying 229 real-world services. Building on that, we derive four specific archetypes using a cluster analysis toward a comprehensive academic knowledge base of business model elements. To reduce complexity and simplify the results of the taxonomy and archetypes, we propose DETRAICS, a decision tree for AI-driven cybersecurity services. Practitioners, decision-makers, and researchers benefit from DETRAICS to select the most suitable AI-driven service

Building an IT Taxonomy with Co-occurrence Analysis, Hierarchical Clustering, and Multidimensional Scaling

Different information technologies (ITs) are related in complex ways. How can the relationships among a large number of ITs be described and analyzed in a representative, dynamic, and scalable way? In this study, we employed co-occurrence analysis to explore the relationships among 50 information technologies discussed in six magazines over ten years (1998-2007). Using hierarchical clustering and multidimensional scaling, we have found that the similarities of the technologies can be depicted in hierarchies and two-dimensional plots, and that similar technologies can be classified into meaningful categories. The results imply reasonable validity of our approach for understanding technology relationships and building an IT taxonomy. The methodology that we offer not only helps IT practitioners and researchers make sense of numerous technologies in the iField but also bridges two related but thus far largely separate research streams in iSchools - information management and IT management

Knowledge management, innovation and big data: Implications for sustainability, policy making and competitiveness

This Special Issue of Sustainability devoted to the topic of “Knowledge Management, Innovation and Big Data: Implications for Sustainability, Policy Making and Competitiveness” attracted exponential attention of scholars, practitioners, and policy-makers from all over the world. Locating themselves at the expanding cross-section of the uses of sophisticated information and communication technology (ICT) and insights from social science and engineering, all papers included in this Special Issue contribute to the opening of new avenues of research in the field of innovation, knowledge management, and big data. By triggering a lively debate on diverse challenges that companies are exposed to today, this Special Issue offers an in-depth, informative, well-structured, comparative insight into the most salient developments shaping the corresponding fields of research and policymaking

Self-service business intelligence and analytics application scenarios: A taxonomy for differentiation

Self-service business intelligence and analytics (SSBIA) empowers non-IT users to create reports and analyses independently. SSBIA methods and processes are discussed in the context of an increasing number of application scenarios. However, previous research on SSBIA has made distinctions among these scenarios only to a limited extent. These scenarios include a wide variety of activities ranging from simple data retrieval to the application of complex algorithms and methods of analysis. The question of which dimensions are suitable for differentiating SSBIA application scenarios remains unanswered. In this article, we develop a taxonomy to distinguish among SSBIA applications more effectively by analyzing the relevant scientific literature and current SSBIA tools as well as by conducting a case study in a company. Both researchers and practitioners can use this taxonomy to describe and analyze SSBIA scenarios in further detail. In this way, the opportunities and challenges associated with SSBIA application can be identified more clearly. In addition, we conduct a cluster analysis based on the SSBIA tools thus analyzed. We identify three archetypes that describe typical SSBIA tools. These archetypes identify the application scenarios that are addressed most frequently by SSBIA tool providers. We conclude by highlighting the limitations of this research and suggesting an agenda for future research

What constitutes a machine-learning-driven business model? A taxonomy of B2B start-ups with machine learning at their core

Artificial intelligence, specifically machine learning (ML), technologies are powerfully driving business model innovation in organizations against the backdrop of increasing digitalization. The resulting novel business models are profoundly shaped by ML, a technology that brings about unique opportunities and challenges. However, to date, little research examines what exactly constitutes these business models that use ML at their core and how they can be distinguished. Therefore, this study aims to contribute to an increased understanding of the anatomy of ML-driven business models in the business-to-business segment. To this end, we develop a taxonomy that allows researchers and practitioners to differentiate these ML-driven business models according to their characteristics along ten dimensions. Additionally, we derive archetypes of ML-driven business models through a cluster analysis based on the characteristics of 102 start-ups from the database Crunchbase. Our results are cross-industry, providing fertile soil for expansion through future investigations

The Future of Human-AI Collaboration: A Taxonomy of Design Knowledge for Hybrid Intelligence Systems

Recent technological advances, especially in the field of machine learning, provide astonishing progress on the road towards artificial general intelligence. However, tasks in current real-world business applications cannot yet be solved by machines alone. We, therefore, identify the need for developing socio-technological ensembles of humans and machines. Such systems possess the ability to accomplish complex goals by combining human and artificial intelligence to collectively achieve superior results and continuously improve by learning from each other. Thus, the need for structured design knowledge for those systems arises. Following a taxonomy development method, this article provides three main contributions: First, we present a structured overview of interdisciplinary research on the role of humans in the machine learning pipeline. Second, we envision hybrid intelligence systems and conceptualize the relevant dimensions for system design for the first time. Finally, we offer useful guidance for system developers during the implementation of such applications