8,068 research outputs found
Tweeting the Mind and Instagramming the Heart: Exploring Differentiated Content Sharing on Social Media
Understanding the usage of multiple OSNs (Online Social Networks) has been of
significant research interest as it helps in identifying the unique and
distinguishing trait in each social media platform that contributes to its
continued existence. The comparison between the OSNs is insightful when it is
done based on the representative majority of the users holding active accounts
on all the platforms. In this research, we collected a set of user profiles
holding accounts on both Twitter and Instagram, these platforms being of
prominence among a majority of users. An extensive textual and visual analysis
on the media content posted by these users revealed that both these platforms
are indeed perceived differently at a fundamental level with Instagram engaging
more of the users' heart and Twitter capturing more of their mind. These
differences got reflected in almost every microscopic analysis done upon the
linguistic, topical and visual aspects.Comment: 4 pages, 8 figure
Emoticon-based Ambivalent Expression: A Hidden Indicator for Unusual Behaviors in Weibo
Recent decades have witnessed online social media being a big-data window for
quantificationally testifying conventional social theories and exploring much
detailed human behavioral patterns. In this paper, by tracing the emoticon use
in Weibo, a group of hidden "ambivalent users" are disclosed for frequently
posting ambivalent tweets containing both positive and negative emotions.
Further investigation reveals that this ambivalent expression could be a novel
indicator of many unusual social behaviors. For instance, ambivalent users with
the female as the majority like to make a sound in midnights or at weekends.
They mention their close friends frequently in ambivalent tweets, which attract
more replies and thus serve as a more private communication way. Ambivalent
users also respond differently to public affairs from others and demonstrate
more interests in entertainment and sports events. Moreover, the sentiment
shift of words adopted in ambivalent tweets is more evident than usual and
exhibits a clear "negative to positive" pattern. The above observations, though
being promiscuous seemingly, actually point to the self regulation of negative
mood in Weibo, which could find its base from the emotion management theories
in sociology but makes an interesting extension to the online environment.
Finally, as an interesting corollary, ambivalent users are found connected with
compulsive buyers and turn out to be perfect targets for online marketing.Comment: Data sets can be downloaded freely from www.datatang.com/data/47207
or http://pan.baidu.com/s/1mg67cbm. Any issues feel free to contact
[email protected]
$1.00 per RT #BostonMarathon #PrayForBoston: analyzing fake content on Twitter
This study found that 29% of the most viral content on Twitter during the Boston bombing crisis were rumors and fake content.AbstractOnline social media has emerged as one of the prominent channels for dissemination of information during real world events. Malicious content is posted online during events, which can result in damage, chaos and monetary losses in the real world. We analyzed one such media i.e. Twitter, for content generated during the event of Boston Marathon Blasts, that occurred on April, 15th, 2013. A lot of fake content and malicious profiles originated on Twitter network during this event. The aim of this work is to perform in-depth characterization of what factors influenced in malicious content and profiles becoming viral. Our results showed that 29% of the most viral content on Twitter, during the Boston crisis were rumors and fake content; while 51% was generic opinions and comments; and rest was true information. We found that large number of users with high social reputation and verified accounts were responsible for spreading the fake content. Next, we used regression prediction model, to verify that, overall impact of all users who propagate the fake content at a given time, can be used to estimate the growth of that content in future. Many malicious accounts were created on Twitter during the Boston event, that were later suspended by Twitter. We identified over six thousand such user profiles, we observed that the creation of such profiles surged considerably right after the blasts occurred. We identified closed community structure and star formation in the interaction network of these suspended profiles amongst themselves
On web user tracking of browsing patterns for personalised advertising
This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Parallel, Emergent and Distributed Systems on 19/02/2017, available online: http://www.tandfonline.com/doi/abs/10.1080/17445760.2017.1282480On todayâs Web, users trade access to their private data for content and services. App and service providers want to know everything they can about their users, in order to improve their product experience. Also, advertising sustains the business model of many websites and applications. Efficient and successful advertising relies on predicting usersâ actions and tastes to suggest a range of products to buy. Both service providers and advertisers try to track usersâ behaviour across their product network. For application providers this means tracking usersâ actions within their platform. For third-party services following users, means being able to track them across different websites and applications. It is well known how, while surfing the Web, users leave traces regarding their identity in the form of activity patterns and unstructured data. These data constitute what is called the userâs online footprint. We analyse how advertising networks build and collect users footprints and how the suggested advertising reacts to changes in the user behaviour.Peer ReviewedPostprint (author's final draft
XRay: Enhancing the Web's Transparency with Differential Correlation
Today's Web services - such as Google, Amazon, and Facebook - leverage user
data for varied purposes, including personalizing recommendations, targeting
advertisements, and adjusting prices. At present, users have little insight
into how their data is being used. Hence, they cannot make informed choices
about the services they choose. To increase transparency, we developed XRay,
the first fine-grained, robust, and scalable personal data tracking system for
the Web. XRay predicts which data in an arbitrary Web account (such as emails,
searches, or viewed products) is being used to target which outputs (such as
ads, recommended products, or prices). XRay's core functions are service
agnostic and easy to instantiate for new services, and they can track data
within and across services. To make predictions independent of the audited
service, XRay relies on the following insight: by comparing outputs from
different accounts with similar, but not identical, subsets of data, one can
pinpoint targeting through correlation. We show both theoretically, and through
experiments on Gmail, Amazon, and YouTube, that XRay achieves high precision
and recall by correlating data from a surprisingly small number of extra
accounts.Comment: Extended version of a paper presented at the 23rd USENIX Security
Symposium (USENIX Security 14
Creating Full Individual-level Location Timelines from Sparse Social Media Data
In many domain applications, a continuous timeline of human locations is
critical; for example for understanding possible locations where a disease may
spread, or the flow of traffic. While data sources such as GPS trackers or Call
Data Records are temporally-rich, they are expensive, often not publicly
available or garnered only in select locations, restricting their wide use.
Conversely, geo-located social media data are publicly and freely available,
but present challenges especially for full timeline inference due to their
sparse nature. We propose a stochastic framework, Intermediate Location
Computing (ILC) which uses prior knowledge about human mobility patterns to
predict every missing location from an individual's social media timeline. We
compare ILC with a state-of-the-art RNN baseline as well as methods that are
optimized for next-location prediction only. For three major cities, ILC
predicts the top 1 location for all missing locations in a timeline, at 1 and
2-hour resolution, with up to 77.2% accuracy (up to 6% better accuracy than all
compared methods). Specifically, ILC also outperforms the RNN in settings of
low data; both cases of very small number of users (under 50), as well as
settings with more users, but with sparser timelines. In general, the RNN model
needs a higher number of users to achieve the same performance as ILC. Overall,
this work illustrates the tradeoff between prior knowledge of heuristics and
more data, for an important societal problem of filling in entire timelines
using freely available, but sparse social media data.Comment: 10 pages, 8 figures, 2 table
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