Hybrid-fuzzy techniques with flexibility and attitudinal parameters for supporting early product design and reliability management

The main aim of the research work presented in this thesis is to define and develop novel Hybrid Fuzzy-based techniques for supporting aspects of product development engineering, specifically product reliability at the early phase of product design under the design for reliability philosophy and concept designs assessment problems when the required information is rough and incomplete. Thus, to achieve the above-stated aim, which has been formulated in the effort to filling the identified gaps in the literature which comprise of the need for a holistic, flexible and adjustable method to facilitate and support product design concept assessment and product reliability at the early product design phase. The need for the incorporation of the attitudinal character of the DMs into the product reliability and design concept assessment and finally, the need to account for the several interrelated complex attributes in the product reliability and design concept assessment process. A combination of research methods has been employed which includes an extensive literature review, multiple case study approach, and personal interview of experts, through which data were, collected that provided information for the real-life case study. With the new Hybrid Fuzzy-based techniques (i.e. the intuitionistic fuzzy TOPSIS model which is based on an exponential-related function (IF-TOPSISEF) and the Multi-attribute group decision-making (MAGDM) method which is based on a generalized triangular intuitionistic fuzzy geometric averaging (GTIFGA) operator), a more robust method for the product reliability and design concepts assessment respectively have been achieved as displayed in the comparative analysis in the thesis. The new methods have provided a more complete and a holistic view of the assessment process, by looking at the product reliability and design concept assessment from different scenario depending on the interest of the DMs. Using the above methods, the thesis has been able to evaluated some complex mechanical systems in literature and in real-life including Crawler Crane Machine and Forklift Truck for design change with the purpose of gaining appropriate reliability knowledge and information needed at the early product design phase, and that can subsequently aid and improve the product design concepts after all such useful information have been added into the new design. With the application of the new methods, and their proven feasibility and rationality as displayed in the assessment results of the complex mechanical systems in literature and that of the real-life case studies, this thesis, therefore, can conclude that the Hybrid Fuzzy-based techniques proposed, has provided a better and a novel alternative to existing product reliability and design concepts assessment methods

Affective design using machine learning : a survey and its prospect of conjoining big data

Customer satisfaction in purchasing new products is an important issue that needs to be addressed in today’s competitive markets. Consumers not only need to be solely satisfied with the functional requirements of a product, and they are also concerned with the affective needs and aesthetic appreciation of the product. A product with good affective design excites consumer emotional feelings so as to buy the product. However, affective design often involves complex and multi-dimensional problems for modelling and maximising affective satisfaction of customers. Machine learning is commonly used to model and maximise the affective satisfaction, since it is effective in modelling nonlinear patterns when numerical data relevant to the patterns is available. This article presents a survey of commonly used machine learning approaches for affective design when two data streams namely traditional survey data and modern big data are used. A classification of machine learning technologies is first provided which is developed using traditional survey data for affective design. The limitations and advantages of each machine learning technology are also discussed and we summarize the uses of machine learning technologies for affective design. This review article is useful for those who use machine learning technologies for affective design. The limitations of using traditional survey data are then discussed which is time consuming to collect and cannot fully cover all the affective domains for product development. Nowadays, big data related to affective design can be captured from social media. The prospects and challenges in using big data are discussed so as to enhance affective design, in which very limited research has so far been attempted. This article provides guidelines for researchers who are interested in exploring big data and machine learning technologies for affective design