Application of TOPSIS for Solving Optimal Brand Communication Effect on the Portal

[[abstract]]Based on the cognitive psychology of selective attention and priming effect, and visual display effect, this research aims to explore how banner advertisements in the portal sites affect brand communication after end user enter the web. This study uses online SSI Web questionnaire and Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method. The prime age group selection considers the brand communication effect simultaneously from involvement, advertising attitude, purchase intention and attractiveness of advertisement content. Finally, TOPSIS are presented as an empirical example in brand communication effect on the web portal. The result indicates that the advertising through portal site has optimal brand communication effect on age between 20 to 29 years. The results can help business to make efficient decision. Managerial issues and future work of this paper are discussed.[[notice]]補正完畢[[journaltype]]國外[[incitationindex]]EI[[ispeerreviewed]]Y[[booktype]]電子版[[countrycodes]]US

VIKOR Technique:A Systematic Review of the State of the Art Literature on Methodologies and Applications

The main objective of this paper is to present a systematic review of the VlseKriterijuska Optimizacija I Komoromisno Resenje (VIKOR) method in several application areas such as sustainability and renewable energy. This study reviewed a total of 176 papers, published in 2004 to 2015, from 83 high-ranking journals; most of which were related to Operational Research, Management Sciences, decision making, sustainability and renewable energy and were extracted from the “Web of Science and Scopus” databases. Papers were classified into 15 main application areas. Furthermore, papers were categorized based on the nationalities of authors, dates of publications, techniques and methods, type of studies, the names of the journals and studies purposes. The results of this study indicated that more papers on VIKOR technique were published in 2013 than in any other year. In addition, 13 papers were published about sustainability and renewable energy fields. Furthermore, VIKOR and fuzzy VIKOR methods, had the first rank in use. Additionally, the Journal of Expert Systems with Applications was the most significant journal in this study, with 27 publications on the topic. Finally, Taiwan had the first rank from 22 nationalities which used VIKOR technique

Multiple criteria decision making in application layer networks

This work is concerned with the conduct of MCDM by intelligent agents trading commodities in ALNs. These agents consider trustworthiness in their course of negotiation and select offers with respect to product price and seller reputation. --Grid Computing

Multi-Objective and Multi-Attribute Optimisation for Sustainable Development Decision Aiding

Optimization is considered as a decision-making process for getting the most out of available resources for the best attainable results. Many real-world problems are multi-objective or multi-attribute problems that naturally involve several competing objectives that need to be optimized simultaneously, while respecting some constraints or involving selection among feasible discrete alternatives. In this Reprint of the Special Issue, 19 research papers co-authored by 88 researchers from 14 different countries explore aspects of multi-objective or multi-attribute modeling and optimization in crisp or uncertain environments by suggesting multiple-attribute decision-making (MADM) and multi-objective decision-making (MODM) approaches. The papers elaborate upon the approaches of state-of-the-art case studies in selected areas of applications related to sustainable development decision aiding in engineering and management, including construction, transportation, infrastructure development, production, and organization management

More Important Than Their Money Offering: The Application of Action Research, ANP and TOPSIS to Real Estate Investing

This thesis examines the supplier selection process of non-institutional financial capital suppliers by small-scale real estate investing organizations and focuses specifically on the key criterion that real estate investing companies should seek when selecting and evaluating potential suppliers to promote an ideal partnership. These partnerships can provide the real estate investing organizations with vital capital access that allows business growth, larger transaction sizes, and greater volume but can be detrimental if the partners are ill-matched. Without a reputation or industry experience, many novice real estate investors are unaware of what qualities are most important to pursue when forming these critical relationships and simply accept any partner willing to provide capital. By using Action Research and quantitative methodologies of Analytical Network Process (ANP) and TOPSIS, this thesis documents the development of a start-up, solo-entrepreneurial investing organization and the actionable creation of an organizational supplier onboarding tool. The study surveys nineteen real estate industry expert participants and ultimately highlights six criterions as most important when selecting and evaluating potential financial capital suppliers: trustworthiness, motivation, quality of past experience, collateral and capacity, risk tolerance and risk appetite, and responsiveness. Using these findings, the entrepreneurial organization successfully develops and launches a free, online personalized questionnaire service for the benefit of both the future potential financial suppliers and the investing organization that strengthens partner communication, clarifies organizational culture and business development, and promotes overall service supply chain growth

Sustainability, Digital Transformation and Fintech: The New Challenges of the Banking Industry

In the current competitive scenario, the banking industry must contend with multiple challenges tied to regulations, legacy systems, disruptive models/technologies, new competitors, and a restive customer base, while simultaneously pursuing new strategies for sustainable growth. Banking institutions that can address these emerging challenges and opportunities to effectively balance long-term goals with short-term performance pressures could be aptly rewarded. This book comprises a selection of papers addressing some of these relevant issues concerning the current challenges and opportunities for international banking institutions. Papers in this collection focus on the digital transformation of the banking industry and its effect on sustainability, the emergence of new competitors such as FinTech companies, the role of mobile banking in the industry, the connections between sustainability and financial performance, and other general sustainability and corporate social responsibility (CSR) topics related to the banking industry. The book is a Special Issue of the MDPI journal Sustainability, which has been sponsored by the Santander Financial Institute (SANFI), a Spanish research and training institution created as a collaboration between Santander Bank and the University of Cantabria. SANFI works to identify, develop, support, and promote knowledge, study, talent, and innovation in the financial sector