Using data mining techniques for improving customer relationship management

Customer relationship management (CRM) refers to the managerial efforts to technologies and processes that helped to understand firms’ customers. For this reason data mining techniques have an important role to extract the hidden knowledge and information which is inherited in the data used by researchers. This investigation focuses on the current automotive maintenance industry in Iran and applies various data mining technologies to partitioning customers. Its purpose is to determine the group of potential customers who are more likely to purchase optional services. Whereas the dataset used in this study is the real data of company, many steps of preprocess were applied and dataset records have been divided into two categories by attributing labels to the records. After preprocess steps, CAID and C5.0 methods of decision tree have been applied to classify customers and help the desired organization to make decision. By the results of two decision tree methods, there are some more important features for the firm to making decision

Using data mining techniques for improving customer relationship management

Customer relationship management (CRM) refers to the managerial efforts to technologies and processes that helped to understand firms’ customers. For this reason data mining techniques have an important role to extract the hidden knowledge and information which is inherited in the data used by researchers. This investigation focuses on the current automotive maintenance industry in Iran and applies various data mining technologies to partitioning customers. Its purpose is to determine the group of potential customers who are more likely to purchase optional services. Whereas the dataset used in this study is the real data of company, many steps of preprocess were applied and dataset records have been divided into two categories by attributing labels to the records. After preprocess steps, CAID and C5.0 methods of decision tree have been applied to classify customers and help the desired organization to make decision. By the results of two decision tree methods, there are some more important features for the firm to making decision

Using data mining techniques for improving customer relationship management

Customer relationship management (CRM) refers to the managerial efforts to technologies and processes that helped to understand firms’ customers. For this reason data mining techniques have an important role to extract the hidden knowledge and information which is inherited in the data used by researchers. This investigation focuses on the current automotive maintenance industry in Iran and applies various data mining technologies to partitioning customers. Its purpose is to determine the group of potential customers who are more likely to purchase optional services. Whereas the dataset used in this study is the real data of company, many steps of preprocess were applied and dataset records have been divided into two categories by attributing labels to the records. After preprocess steps, CAID and C5.0 methods of decision tree have been applied to classify customers and help the desired organization to make decision. By the results of two decision tree methods, there are some more important features for the firm to making decision

Customer Churn Prediction in Telecom Sector: A Survey and way a head

© 2021 International Journal of Scientific & Technology Research. This work is licensed under a Creative Commons Attribution 4.0 International License.The telecommunication (telecom)industry is a highly technological domain has rapidly developed over the previous decades as a result of the commercial success in mobile communication and the internet. Due to the strong competition in the telecom industry market, companies use a business strategy to better understand their customers’ needs and measure their satisfaction. This helps telecom companies to improve their retention power and reduces the probability to churn. Knowing the reasons behind customer churn and the use of Machine Learning (ML) approaches for analyzing customers' information can be of great value for churn management. This paper aims to study the importance of Customer Churn Prediction (CCP) and recent research in the field of CCP. Challenges and open issues that need further research and development to CCP in the telecom sector are exploredPeer reviewe

Fault diagnosis of transformer using association rule mining and knowledge base

Association rule mining makes interesting associations and/or correlations among large sets of data. Those associations can be refined as decision rules to be used and stored in a knowledge base system. In this paper, an approach based on association rule and knowledge base is proposed and implemented in the fault diagnosis of a transformer system. According to the features of association rule, the Apriori algorithm is adopted and modified to generate decision rules from power transformer information for building knowledge base, then the rules can be refined to diagnose the fault of the transformer through reasoning, and a prototype system is developed. This approach based on association rule is described in detail and the application is illustrated by an example. A comparison with the IEC (International Electrotechnical Commission) three-ratio method shows the proposed method can provide better accuracy in performance. © 2010 IEEE

Data Mining with Supervised Instance Selection Improves Artificial Neural Network Classification Accuracy

IDSs may monitor intrusion logs, traffic control packets, and assaults. Nets create large amounts of data. IDS log characteristics are used to detect whether a record or connection was attacked or regular network activity. Reduced feature size aids machine learning classification. This paper describes a standardised and systematic intrusion detection classification approach. Using dataset signatures, the Naive Bayes Algorithm, Random Tree, and Neural Network classifiers are assessed. We examine the feature reduction efficacy of PCA and the fisheries score in this study. The first round of testing uses a reduced dataset without decreasing the components set, and the second uses principal components analysis. PCA boosts classification accuracy by 1.66 percent. Artificial immune systems, inspired by the human immune system, use learning, long-term memory, and association to recognise and v-classify. Introduces the Artificial Neural Network (ANN) classifier model and its development issues. Iris and Wine data from the UCI learning repository proves the ANN approach works. Determine the role of dimension reduction in ANN-based classifiers. Detailed mutual information-based feature selection methods are provided. Simulations from the KDD Cup'99 demonstrate the method's efficacy. Classifying big data is important to tackle most engineering, health, science, and business challenges. Labelled data samples train a classifier model, which classifies unlabeled data samples into numerous categories. Fuzzy logic and artificial neural networks (ANNs) are used to classify data in this dissertation

Clustering Prediction Techniques in Defining and Predicting Customers Defection: The Case of E-Commerce Context

With the growth of the e-commerce sector, customers have more choices, a fact which encourages them to divide their purchases amongst several e-commerce sites and compare their competitors’ products, yet this increases high risks of churning. A review of the literature on customer churning models reveals that no prior research had considered both partial and total defection in non-contractual online environments. Instead, they focused either on a total or partial defect. This study proposes a customer churn prediction model in an e-commerce context, wherein a clustering phase is based on the integration of the k-means method and the Length-Recency-Frequency-Monetary (LRFM) model. This phase is employed to define churn followed by a multi-class prediction phase based on three classification techniques: Simple decision tree, Artificial neural networks and Decision tree ensemble, in which the dependent variable classifies a particular customer into a customer continuing loyal buying patterns (Non-churned), a partial defector (Partially-churned), and a total defector (Totally-churned). Macro-averaging measures including average accuracy, macro-average of Precision, Recall, and F-1 are used to evaluate classifiers’ performance on 10-fold cross validation. Using real data from an online store, the results show the efficiency of decision tree ensemble model over the other models in identifying both future partial and total defection

Customer retention

A research report submitted to the Faculty of Engineering and the Built Environment, University of the Witwatersrand, Johannesburg, in partial fulfillment of the requirements for the degree of Master of Science in Engineering. Johannesburg, May 2018The aim of this study is to model the probability of a customer to attrite/defect from a bank where, for example, the bank is not their preferred/primary bank for salary deposits. The termination of deposit inflow serves as the outcome parameter and the random forest modelling technique was used to predict the outcome, in which new data sources (transactional data) were explored to add predictive power. The conventional logistic regression modelling technique was used to benchmark the random forest’s results. It was found that the random forest model slightly overfit during the training process and loses predictive power during validation and out of training period data. The random forest model, however, remains predictive and performs better than logistic regression at a cut-off probability of 20%.MT 201