Deriving query suggestions for site search

Modern search engines have been moving away from simplistic interfaces that aimed at satisfying a user's need with a single-shot query. Interactive features are now integral parts of web search engines. However, generating good query modification suggestions remains a challenging issue. Query log analysis is one of the major strands of work in this direction. Although much research has been performed on query logs collected on the web as a whole, query log analysis to enhance search on smaller and more focused collections has attracted less attention, despite its increasing practical importance. In this article, we report on a systematic study of different query modification methods applied to a substantial query log collected on a local website that already uses an interactive search engine. We conducted experiments in which we asked users to assess the relevance of potential query modification suggestions that have been constructed using a range of log analysis methods and different baseline approaches. The experimental results demonstrate the usefulness of log analysis to extract query modification suggestions. Furthermore, our experiments demonstrate that a more fine-grained approach than grouping search requests into sessions allows for extraction of better refinement terms from query log files. © 2013 ASIS&T

Web log file analysis: backlinks and queries

As has been described else where, web log files are a useful source of information about visitor site use, navigation behaviour, and, to some extent, demographics. But log files can also reveal the existence of both web pages and search engine queries that are sources of new visitors.This study extracts such information from a single web log files and uses it to illustrate its value, not only to th site owner but also to those interested in investigating the online behaviour of web users

Extracting consumers needs for new products a web mining approach

Here we introduce a web mining approach for automatically identifying new product ideas extracted from web logs. A web log - also known as blog - is a web site that provides commentary, news, and further information on a subject written by individual persons. We can find a large amount of web logs for nearly each topic where consumers present their needs for new products. These new product ideas probably are valuable for producers as well as for researchers and developers. This is because they can lead to a new product development process. Finding these new product ideas is a well-known task in marketing. Therefore, with this automatic approach we support marketing activities by extracting new and useful product ideas from textual information in internet logs. This approach is implemented by a web-based application named Product Idea Web Log Miner where users from the marketing department provide descriptions of existing products. As a result, new product ideas are extracted from the web logs and presented to the users

Towards an automated query modification assistant

Users who need several queries before finding what they need can benefit from an automatic search assistant that provides feedback on their query modification strategies. We present a method to learn from a search log which types of query modifications have and have not been effective in the past. The method analyses query modifications along two dimensions: a traditional term-based dimension and a semantic dimension, for which queries are enriches with linked data entities. Applying the method to the search logs of two search engines, we identify six opportunities for a query modification assistant to improve search: modification strategies that are commonly used, but that often do not lead to satisfactory results.Comment: 1st International Workshop on Usage Analysis and the Web of Data (USEWOD2011) in the 20th International World Wide Web Conference (WWW2011), Hyderabad, India, March 28th, 201

Fast Data in the Era of Big Data: Twitter's Real-Time Related Query Suggestion Architecture

We present the architecture behind Twitter's real-time related query suggestion and spelling correction service. Although these tasks have received much attention in the web search literature, the Twitter context introduces a real-time "twist": after significant breaking news events, we aim to provide relevant results within minutes. This paper provides a case study illustrating the challenges of real-time data processing in the era of "big data". We tell the story of how our system was built twice: our first implementation was built on a typical Hadoop-based analytics stack, but was later replaced because it did not meet the latency requirements necessary to generate meaningful real-time results. The second implementation, which is the system deployed in production, is a custom in-memory processing engine specifically designed for the task. This experience taught us that the current typical usage of Hadoop as a "big data" platform, while great for experimentation, is not well suited to low-latency processing, and points the way to future work on data analytics platforms that can handle "big" as well as "fast" data

Searching the intranet: Corporate users and their queries

By examining the log files from a corporate intranet search engine, we have analysed the actual web searching behaviour of real users in a real business environment. While building on previous research on public search engines, we apply an alternative session definition that we argue is more appropriate. Our results regarding session length, query construction and result page viewing confirm some of the findings from similar studies carried out on public search engines but further our understanding of web searching by presenting details on corporate users’ activities. In particular, we suggest that search sessions are shorter than previously suggested, search queries have fewer terms than observed for public search engines, and number of examined result pages is smaller than reported in other research. More research on how corporate intranet users search for information is needed

Query Chains: Learning to Rank from Implicit Feedback

This paper presents a novel approach for using clickthrough data to learn ranked retrieval functions for web search results. We observe that users searching the web often perform a sequence, or chain, of queries with a similar information need. Using query chains, we generate new types of preference judgments from search engine logs, thus taking advantage of user intelligence in reformulating queries. To validate our method we perform a controlled user study comparing generated preference judgments to explicit relevance judgments. We also implemented a real-world search engine to test our approach, using a modified ranking SVM to learn an improved ranking function from preference data. Our results demonstrate significant improvements in the ranking given by the search engine. The learned rankings outperform both a static ranking function, as well as one trained without considering query chains.Comment: 10 page