Multi-platform media: how newspapers are adapting to the digital era

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Effects of industry 4.0 on marketing strategies, an application on Turkish automobile industry: a research among auto executives in Turkey

Purpose - The study investigates the effects of Industry 4.0 on automobile marketing strategy in Turkey. It attempts to show whether a significant relationship among Industry 4.0 and market growth and cost reduction of auto brands in Turkey via IoT (Internet of Things). Methodology – The study employed 37 automobile brands as sample from Turkey. 61 participants have responded the questionnaire. The research method utilized in the study was analyzed by sampling using the questionnaire as a data collection tool. Findings - First, supported a summary of Industry 4.0 and auto marketing, it was found out the conception and behavior changes in several sorts of automobile brands, awakening stakeholders to the transforming forces that are reshaping their business and organization. Second, these quite reshaping organization changes marketing strategy deeply. The usage rate of digital channels has increased positively in automobile marketing strategies. Third, the usage rate of one-to-one marketing has increased positively in automobile marketing. And, the number of dealerships has affected negatively such a way that transforming sales points to delivery points. It is understood that government policies and sales points have a significant effect on market size. Conclusion - The study contains valuable information and managerial implications for marketing professionals who want to implement different marketing strategies in the enlightening of Industry 4.0. First, supported a summary of Industry 4.0 and automobile marketing, it was found out the conception and behavior changes in severalsorts of automobile brands, awakening stakeholdersto the transforming forcesthat are reshaping their business and organization. Second, these quite reshaping organization changes marketing strategy deeply.Publisher's Versio

Urban management revolution: intelligent management systems for ubiquitous cities

A successful urban management support system requires an integrated approach. This integration includes bringing together economic, socio-cultural and urban development with a well orchestrated transparent and open decision making mechanism. The paper emphasises the importance of integrated urban management to better tackle the climate change, and to achieve sustainable urban development and sound urban growth management. This paper introduces recent approaches on urban management systems, such as intelligent urban management systems, that are suitable for ubiquitous cities. The paper discusses the essential role of online collaborative decision making in urban and infrastructure planning, development and management, and advocates transparent, fully democratic and participatory mechanisms for an effective urban management system that is particularly suitable for ubiquitous cities. This paper also sheds light on some of the unclear processes of urban management of ubiquitous cities and online collaborative decision making, and reveals the key benefits of integrated and participatory mechanisms in successfully constructing sustainable ubiquitous cities

Reconsidering online reputation systems

Social and socioeconomic interactions and transactions often require trust. In digital spaces, the main approach to facilitating trust has effectively been to try to reduce or even remove the need for it through the implementation of reputation systems. These generate metrics based on digital data such as ratings and reviews submitted by users, interaction histories, and so on, that are intended to label individuals as more or less reliable or trustworthy in a particular interaction context. We suggest that conventional approaches to the design of such systems are rooted in a capitalist, competitive paradigm, relying on methodological individualism, and that the reputation technologies themselves thus embody and enact this paradigm in whatever space they operate in. We question whether the politics, ethics and philosophy that contribute to this paradigm align with those of some of the contexts in which reputation systems are now being used, and suggest that alternative approaches to the establishment of trust and reputation in digital spaces need to be considered for alternative contexts

Journalistic Independence: How social media are reshaping power structures in news broadcasting

Content provided via social media from various conflict hotspots raises the question as to how social media are changing news broadcasting. Social media are and still continue playing a major role in the on-going Arab Spring, Occupy, and Wall Street movements.[i] Developments such as this highlight the important role of social media regarding the opinion forming process in the public domain during times of war and social unrest.The conflict in Ukraine serves as an example: news broadcasters have been reproached of one sided reporting, i.e. the role of neo-fascists in the new Ukrainian government has been understated and Russia stands accused to have sent troops into Ukraine. Social media are increasingly used by news organisations and citizens alike to report from the frontlines. Can social media deliver on its promises of more democracy and transparency in news broadcasting?At the same time it is becoming increasingly difficult to distinguish between real user-generated content and content provided by questionable sources delivering social media propaganda. An example is the portrayal of Arseni Jakzenjuk, former and unelected president of Ukraine: manipulated pictures of him have been circulating online creating the impression that he was greeting visitors to a rally with a Nazi salute[ii].The civil conflict in Ukraine demonstrates how social media challenge the domination of traditional mass broadcast media. User generated content and the unique characteristics of social media are challenging the traditional relations between media and political authorities. Responding to these new developments, political authorities are changing their audience outreach strategies.This paper examines how users are reading mainstream news and are participating in the production of information on social media.  Are social media providing a real alternative to mainstream news? Can citizens make better choices based on social media information? How much misinformation is saturating social media to confuse the public domain? 

Social networking and transnational capitalism

Social Networking Sites (SNS) have become a key component of users’ experience of the internet. Whilst much has been made of the social dynamics of online SNS, the influence of the structures and operations of these sites – and the business models behind them – on users is rarely accounted for. This paper argues that behind the social behaviours sup- ported by SNS, there is a growing shift towards viewing online communities as commodities, and SNS as an extension of mainstream capitalist ideologies fostered by existing patterns of commercialization and consumption. Using the works of Gramsci, Gill and Hardt & Negri to provide a critical grounding, this paper explores the popular SNS site ‘Facebook’ and suggests that SNS may feel to the users to be free, social, personal, but in fact SNS are business as usual

Bring Your Own Device (BYOD) adoption in South African SMEs

The advancement in technological development is now altering the conventional order in the diffusion of IT innovation from a top-down approach (organisation to employees) to a bottom-up approach (employees to organisation). This change is more notable in developed economies and has led to the Bring Your Own Device (BYOD) phenomenon which promises increased productivity for employees and their organisations. There have been several studies on the corporate adoption of BYOD but few have investigated the phenomenon from a small and medium enterprise (SME) perspective and from developing countries specifically. This study investigated the BYOD phenomenon in South African SMEs. The goal was to identify contextual factors influencing BYOD adoption with the purpose of understanding how these factors shaped and reshaped by SME actions. The Perceived EReadiness Model (PERM) was adopted to unearth contextual BYOD adoption factors, while the Structuration Theory was adopted as the theoretical lens from which the social construction of the BYOD phenomenon was understood. The study adopted an interpretive stance and was qualitative in nature. Data was collected from SMEs using semi-structured interviews, and analysed using a thematic analysis approach. The findings show that for BYOD to be adopted and institutionalized in an SME there needs to be organisational readiness in terms of awareness, management support, business resources, human resources, employees' pressure, formal governance, and technological readiness. Specifically, business resources, management support and technological readiness were perceived to be of the outmost importance to the success of BYOD. Environmental factors of market forces, support from industry, government readiness and the sociocultural factor are identified. Findings from the structuration analysis reports the presence of rules and resources (structures) which SMEs draw upon in their BYOD actions and interactions. It provides understanding on the guiding structures such as "no training" and "no formal governance" within which BYOD meanings are formed, and actions such as allowing employees to use their devices to access organisational resources without the fear of security breaches and data theft, are enacted. While it is true that the successive adoption of ICTs in organisation depends on the availability of a conducive formal policy, findings in the study show that SMEs used their business resources and management support as guiding structures of domination which were legitimized by internal informal verbal rules, lack of an institutional BYOD specific policy, minimal industry support; and the presences of social pressure

The new shape of the student

This chapter critically examines student characteristics in light of the popular dis-course which describes students as part of a net generation of digital native young people. Digital and networked technologies have clearly changed the possibilities for students to learn and the ways in which teaching and learning can be conducted. It is also claimed that new technologies change what students are able to learn. However the claim that there is a new generation of learners characterized by a new mentality has to be careful assessed in the light of recent empirical evidence. The idea of a generation gap between digitally native students and their digitally immigrant teachers is challenged, as are claims that pressure from this new generation forces radical institutional change on educational institutions. The chapter argues against the generational nature of the argument and separates the technological changes that are taking place from the determinist rhetoric they have been couched in. This rhetoric suggests that changes amongst students are already well understood and that their educational implications are already known and lead to generally applicable if not universal consequences. The chapter concludes by arguing that there is no one shape for students and that digital technologies open up a range of opportunities and choices at all levels of education