Beautiful and damned. Combined effect of content quality and social ties on user engagement

User participation in online communities is driven by the intertwinement of the social network structure with the crowd-generated content that flows along its links. These aspects are rarely explored jointly and at scale. By looking at how users generate and access pictures of varying beauty on Flickr, we investigate how the production of quality impacts the dynamics of online social systems. We develop a deep learning computer vision model to score images according to their aesthetic value and we validate its output through crowdsourcing. By applying it to over 15B Flickr photos, we study for the first time how image beauty is distributed over a large-scale social system. Beautiful images are evenly distributed in the network, although only a small core of people get social recognition for them. To study the impact of exposure to quality on user engagement, we set up matching experiments aimed at detecting causality from observational data. Exposure to beauty is double-edged: following people who produce high-quality content increases one's probability of uploading better photos; however, an excessive imbalance between the quality generated by a user and the user's neighbors leads to a decline in engagement. Our analysis has practical implications for improving link recommender systems.Comment: 13 pages, 12 figures, final version published in IEEE Transactions on Knowledge and Data Engineering (Volume: PP, Issue: 99

Predicting Group Choices from Group Profiles

Group recommender systems (GRSs) identify items to recommend to a group of people by aggregating group members' individual preferences into a group profile, and selecting the items that have the largest score in the group profile. The GRS predicts that these recommendations would be chosen by the group, by assuming that the group is applying the same preference aggregation strategy as the one adopted by the GRS. However, predicting the choice of a group is more complex since the GRS is not aware of the exact preference aggregation strategy that is going to be used by the group. To this end, the aim of this paper is to validate the research hypothesis that, by using a machine learning approach and a data set of observed group choices, it is possible to predict a group's final choice, better than by using a standard preference aggregation strategy. Inspired by the Decision Scheme theory, which first tried to address the group choice prediction problem, we search for a group profile definition that, in conjunction with a machine learning model, can be used to accurately predict a group choice. Moreover, to cope with the data scarcity problem, we propose two data augmentation methods, which add synthetic group profiles to the training data, and we hypothesize they can further improve the choice prediction accuracy. We validate our research hypotheses by using a data set containing 282 participants organized in 79 groups. The experiments indicate that the proposed method outperforms baseline aggregation strategies when used for group choice prediction. The method we propose is robust with the presence of missing preference data and achieves a performance superior to what humans can achieve on the group choice prediction task. Finally, the proposed data augmentation method can also improve the prediction accuracy

A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making

Location analytics offers statistical analysis of any geo- or spatial data concerning user location. Such analytics can produce useful insights into the attractions of interest to travellers or visitation patterns of a demographic group. Based on these insights, strategic decision-making by travel marketing agents, such as travel package design, may be improved. In this paper, we develop and evaluate an original method of location analytics to analyse travellers' social media data for improving managerial decision support. The method proposes an architectural framework that combines emerging pattern data mining techniques with image processing to identify and process appropriate data content. The design artefact is evaluated through a focus group and a detailed case study of Australian outbound travellers. The proposed method is generic, and can be applied to other specific locations or demographics to provide analytical outcomes useful for strategic decision support

A user-centric evaluation of context-aware recommendations for a mobile news service

Traditional recommender systems provide personal suggestions based on the user’s preferences, without taking into account any additional contextual information, such as time or device type. The added value of contextual information for the recommendation process is highly dependent on the application domain, the type of contextual information, and variations in users’ usage behavior in different contextual situations. This paper investigates whether users utilize a mobile news service in different contextual situations and whether the context has an influence on their consumption behavior. Furthermore, the importance of context for the recommendation process is investigated by comparing the user satisfaction with recommendations based on an explicit static profile, content-based recommendations using the actual user behavior but ignoring the context, and context-aware content-based recommendations incorporating user behavior as well as context. Considering the recommendations based on the static profile as a reference condition, the results indicate a significant improvement for recommendations that are based on the actual user behavior. This improvement is due to the discrepancy between explicitly stated preferences (initial profile) and the actual consumption behavior of the user. The context-aware content-based recommendations did not significantly outperform the content-based recommendations in our user study. Context-aware content-based recommendations may induce a higher user satisfaction after a longer period of service operation, enabling the recommender to overcome the cold-start problem and distinguish user preferences in various contextual situations

Evaluating Conversational Recommender Systems: A Landscape of Research

Conversational recommender systems aim to interactively support online users in their information search and decision-making processes in an intuitive way. With the latest advances in voice-controlled devices, natural language processing, and AI in general, such systems received increased attention in recent years. Technically, conversational recommenders are usually complex multi-component applications and often consist of multiple machine learning models and a natural language user interface. Evaluating such a complex system in a holistic way can therefore be challenging, as it requires (i) the assessment of the quality of the different learning components, and (ii) the quality perception of the system as a whole by users. Thus, a mixed methods approach is often required, which may combine objective (computational) and subjective (perception-oriented) evaluation techniques. In this paper, we review common evaluation approaches for conversational recommender systems, identify possible limitations, and outline future directions towards more holistic evaluation practices

Lightweight Adaptation of Classifiers to Users and Contexts: Trends of the Emerging Domain

Intelligent computer applications need to adapt their behaviour to contexts and users, but conventional classifier adaptation methods require long data collection and/or training times. Therefore classifier adaptation is often performed as follows: at design time application developers define typical usage contexts and provide reasoning models for each of these contexts, and then at runtime an appropriate model is selected from available ones. Typically, definition of usage contexts and reasoning models heavily relies on domain knowledge. However, in practice many applications are used in so diverse situations that no developer can predict them all and collect for each situation adequate training and test databases. Such applications have to adapt to a new user or unknown context at runtime just from interaction with the user, preferably in fairly lightweight ways, that is, requiring limited user effort to collect training data and limited time of performing the adaptation. This paper analyses adaptation trends in several emerging domains and outlines promising ideas, proposed for making multimodal classifiers user-specific and context-specific without significant user efforts, detailed domain knowledge, and/or complete retraining of the classifiers. Based on this analysis, this paper identifies important application characteristics and presents guidelines to consider these characteristics in adaptation design

Knowledge creation in information technology and tourism research

We critique Information Technology and Tourism (ITT) research and make recommendations to enhance its theoretical and methodological development. Our recommendations are based on four critiques: 1) ITT is primarily a self-referential research area; 2) ITT is popular with tourism academics, but not in other technology-related disciplines; 3) ITT does not synchronize with its mother discipline of information systems; and 4) ITT is primarily focused on business applications of technology, with limited engagement of theoretical developments in social science. We firstly suggest ITT researchers should engage with wider disciplinary knowledge through their parent fields of Information Systems and Tourism. Secondly, we suggest a shift from the user-centric and over-crowded applied business studies focus of ITT and encourage theorizing IT and tourism in a larger social context critically and reflexively. Thirdly, we encourage academics to develop ITT specific guidance to offer rigorous directions and instructions of theoretical and methodological development

DESIGN AND EXPLORATION OF NEW MODELS FOR SECURITY AND PRIVACY-SENSITIVE COLLABORATION SYSTEMS

Collaboration has been an area of interest in many domains including education, research, healthcare supply chain, Internet of things, and music etc. It enhances problem solving through expertise sharing, ideas sharing, learning and resource sharing, and improved decision making. To address the limitations in the existing literature, this dissertation presents a design science artifact and a conceptual model for collaborative environment. The first artifact is a blockchain based collaborative information exchange system that utilizes blockchain technology and semi-automated ontology mappings to enable secure and interoperable health information exchange among different health care institutions. The conceptual model proposed in this dissertation explores the factors that influences professionals continued use of video- conferencing applications. The conceptual model investigates the role the perceived risks and benefits play in influencing professionals’ attitude towards VC apps and consequently its active and automatic use