Perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care business

A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing 2016The African hair-care business has become a multibillion-dollar industry, stretching from India to china attracting global retailers such as Unilever and L’Oréal. The African hair-care market will continue to grow, especially in the informal sector where it is said to employ about 1.5 people per business on permanent basis. In order for small businesses’ performance to improve in emerging markets, especially in the informal sector, improving their marketing skills is quite essential. Mobile marketing is cost effective and can be utilised to benefit both marketing practitioners and consumers. This is imperative in the informal hair-care industry, where businesses generally lack financial resources and therefore do not have a budget to spend on marketing and advertising. The mobile phone therefore becomes an important marketing channel to reach customers and increase profitability in informal hair-care businesses, yet there has not been much academic research conducted on this and little is known about the factors that might influence mobile marketing acceptance. The purpose of this study is therefore to bridge the gap by investigating perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care industry in South Africa. A quantitative study was conducted using a sample of 312 informal hair-care business operators in the Johannesburg area. Given the nature of the informal sector, a nonprobability sampling method, known as convenience sampling, was used for data collection. For analysing and interpreting data, Structural Equation Modelling (SEM) approach was utilised. The study findings indicate that perceived interactivity dimensions (control, responsiveness and nonverbal information) have a positive effect on mobile phone usability and lead to mobile marketing acceptance. However, the findings showed a negative relation between perceived personalisation and mobile phone usability. This study aims to contribute to mobile marketing literature, be of benefit to Small, Medium and Micro-sized Enterprises (SMMEs) policy makers and add value to the field of marketing. Key words: perceived control, perceived responsiveness, nonverbal information, perceived personalisation, mobile phone usability, mobile marketing acceptanceGR201

Determinants influencing adoption of cloud computing by small medium enterprises in South Africa

Submitted in partial fulfillment of the requirements for the degree of Master of Commerce in Information Systems (Coursework) at the School of Economic and Business Sciences, University of the Witwatersrand, June 2017Small Medium Enterprises (SMEs) are now recognized as the driving force behind most thriving economies. This is mainly attributed to the role they play in most economies in reducing unemployment and their contribution towards Gross Domestic Product. This means that SMEs should have the right resources to enable them to enhance performance. Choosing the right technology to support their businesses is one of the important decisions that SMEs should make. Understanding the benefits and challenges of different technologies is often a problem for most SMEs. One of the new technologies that has gained prominence in recent years is cloud computing. Even though the value associated with this technology has been widely researched especially for large enterprises, the rate at which SMEs adopt cloud computing still remains low. The purpose of this research sought to explore and describe the determinants influencing the adoption of cloud computing by SMEs in South Africa. The study used Technology Organization Environment (TOE) framework as the theoretical lens in understanding the adoption of Could Computing phenomenon. Further, this qualitative exploratory and descriptive study used semi-structured interviews to collect data from five SMEs based in Johannesburg, Gauteng Province, operating in different industries and belonging to the National Small Business Chamber. The main factors that were identified as playing an important role in the adoption of cloud computing by SMEs are, relative advantage, complexity, compatibility, awareness, trialability, culture, top management support, size, regulation and trade partner relationship. It is worth noting that there was not enough evidence that competitive pressure played a significant role in SME cloud adoption.XL201

Factors influencing first-year students’ career decisions to pursue anit career

The process of deciding on a career is a dauntingand life-changing decision,which all scholarshave had to make. Various factors influence a first-year student’s career choice decision and selected field of study. Career decision-making,as a field of study, has been extensivelyresearched,globally. The research studies focusingon IT career choicesof studentshave indicated that scholars choosing careers in Information Technology (IT) are influenced by factors such as salaries, knowledge of career opportunities, the reputation of IT-related fields in society and by parents, teachers and role models. Recent research indicates that exposure to new technologies and programming concepts at the school level can influence a scholar’s IT career choice. Theories relating to career choice have focused on the characteristics of individuals and their environment. Career choice models have identified factors that influenced a student’s career choice.In South Africahowever,there have been limited studies investigating the factors influencing students’ career decisions in choosing careers in Computer Science (CS), Information Systems (IS) and Information Technology (IT)using mixed-methods.This study aims to investigate the factors that influence first-year students’ decisionsin choosing an IT career at the Nelson Mandela University.The research study pursueda pragmatisticapproach,using a mixed-methods approach. In investigating theories andfactors that influence students’ decisionsin choosing IT careers,the study used systematic literature reviews. The decision-making theories and factorsin theliterature review facilitated the creation of the conceptual framework for IT career decision making. A questionnaire was developed and distributed amongst ITand Non-ITfirst-year studentsin 2021. Fourhundredand eightparticipants completed the survey. The data obtained from the survey were statistically analysed, includingdescriptive analysis andExploratory Factor Analysis(EFA). Additionally, inferential statistics were used namely; Correlations, t-test, Confirmatory Factor Analysis(CFA)and Structural Equation Modelling(SEM). The study results wereinterpreted andcompared with iiiotherrelevantstudies. Recommendations were madeto address the factorsthat influencefirst-year students’ IT career decisions.The study highlighted that high academic confidence and personal attributes amongststudents,whowereinvolved at an early age in programming and using computers,chose IT as a career. The study showed significant statistical differences betweenIT and Non-IT groups in perceptions about the IT industry and identifying job title descriptions.Additionally, a significant statistical difference between languages and genders was identified in understanding careers.Thesis (MSc) -- Faculty of Science, School of Computer Science, Mathematics, Physics and Statistics, 202

Factors influencing first-year students’ career decisions to pursue anit career

The process of deciding on a career is a dauntingand life-changing decision,which all scholarshave had to make. Various factors influence a first-year student’s career choice decision and selected field of study. Career decision-making,as a field of study, has been extensivelyresearched,globally. The research studies focusingon IT career choicesof studentshave indicated that scholars choosing careers in Information Technology (IT) are influenced by factors such as salaries, knowledge of career opportunities, the reputation of IT-related fields in society and by parents, teachers and role models. Recent research indicates that exposure to new technologies and programming concepts at the school level can influence a scholar’s IT career choice. Theories relating to career choice have focused on the characteristics of individuals and their environment. Career choice models have identified factors that influenced a student’s career choice.In South Africahowever,there have been limited studies investigating the factors influencing students’ career decisions in choosing careers in Computer Science (CS), Information Systems (IS) and Information Technology (IT)using mixed-methods.This study aims to investigate the factors that influence first-year students’ decisionsin choosing an IT career at the Nelson Mandela University.The research study pursueda pragmatisticapproach,using a mixed-methods approach. In investigating theories andfactors that influence students’ decisionsin choosing IT careers,the study used systematic literature reviews. The decision-making theories and factorsin theliterature review facilitated the creation of the conceptual framework for IT career decision making. A questionnaire was developed and distributed amongst ITand Non-ITfirst-year studentsin 2021. Fourhundredand eightparticipants completed the survey. The data obtained from the survey were statistically analysed, includingdescriptive analysis andExploratory Factor Analysis(EFA). Additionally, inferential statistics were used namely; Correlations, t-test, Confirmatory Factor Analysis(CFA)and Structural Equation Modelling(SEM). The study results wereinterpreted andcompared with iiiotherrelevantstudies. Recommendations were madeto address the factorsthat influencefirst-year students’ IT career decisions.The study highlighted that high academic confidence and personal attributes amongststudents,whowereinvolved at an early age in programming and using computers,chose IT as a career. The study showed significant statistical differences betweenIT and Non-IT groups in perceptions about the IT industry and identifying job title descriptions.Additionally, a significant statistical difference between languages and genders was identified in understanding careers.Thesis (MSc) -- Faculty of Science, School of Computer Science, Mathematics, Physics and Statistics, 202

BARRIERS TO THE UPTAKE OF E-PROCUREMENT IN THE NIGERIAN BUILDING INDUSTRY

Although the uptake of e-Procurement technologies and processes by businesses and organizations has been very impressive in the developed countries, the same cannot be said in many developing countries where the uptake of e-Procurement is rather slow and low. This study investigated the barriers to the uptake of e-Procurement using data derived from a questionnaire survey of 213 consulting firms, contractors, client organizations and government establishments in the Nigerian building industry (NBI). The data were analyzed using descriptive statistics, factor and multiple regression analyses. The result shows that the two factors with the most significant adverse effect on the uptake of e-Procurement were the high investment cost, and lack of technical expertise required in setting up e-procurement technologies and processes. Difference between how the researchers and practitioners understood the barriers to the uptake of e-Procurement was observed. Technical, infrastructure, political, social, and cultural issues; the lack of evidence of the benefits of e-Procurement in the building industry; and lack of top management support were the three strongest predictors of low uptake of e-Procurement by the organizations surveyed. The study suggests that to ensure a critical mass uptake of e-Procurement and maximization of its benefits in the procurement of building works, services and materials in Nigeria, there is a need for concerted effort by all stakeholders in the industry to eliminate the barriers identified in this research

ERP implementation methodologies and frameworks: a literature review

Enterprise Resource Planning (ERP) implementation is a complex and vibrant process, one that involves a combination of technological and organizational interactions. Often an ERP implementation project is the single largest IT project that an organization has ever launched and requires a mutual fit of system and organization. Also the concept of an ERP implementation supporting business processes across many different departments is not a generic, rigid and uniform concept and depends on variety of factors. As a result, the issues addressing the ERP implementation process have been one of the major concerns in industry. Therefore ERP implementation receives attention from practitioners and scholars and both, business as well as academic literature is abundant and not always very conclusive or coherent. However, research on ERP systems so far has been mainly focused on diffusion, use and impact issues. Less attention has been given to the methods used during the configuration and the implementation of ERP systems, even though they are commonly used in practice, they still remain largely unexplored and undocumented in Information Systems research. So, the academic relevance of this research is the contribution to the existing body of scientific knowledge. An annotated brief literature review is done in order to evaluate the current state of the existing academic literature. The purpose is to present a systematic overview of relevant ERP implementation methodologies and frameworks as a desire for achieving a better taxonomy of ERP implementation methodologies. This paper is useful to researchers who are interested in ERP implementation methodologies and frameworks. Results will serve as an input for a classification of the existing ERP implementation methodologies and frameworks. Also, this paper aims also at the professional ERP community involved in the process of ERP implementation by promoting a better understanding of ERP implementation methodologies and frameworks, its variety and history

Investigating how South African humanities researchers engage with digital archives

OBJECTIVE: Despite technological developments in the Digital Humanities space, it is unclear that the facilities offered by digital archives support the needs of Humanities researchers in developing countries. The purpose of this thesis is to investigate how South African Humanities scholars use digital archives in their research as well as in teaching and other academic activities. METHODS: This thesis utilizes non-random convenience sampling. A feature determination study provided the sampling frame, defined the scope for the survey tool, and was used to uncover trends in digital archives development in South Africa. A self-administered online survey was conducted with Humanities researchers in South Africa to answer the research question. The thesis utilises basic descriptive statistics in its attempt to study and interpret the responses of participating researchers. RESULTS: 102 participants responded to the online survey. Despite many South African digital archives having the functionality to discover, browse and search collections, they are missing the features for collaboration, accessing and managing resources. Only 20% of the survey respondents are satisfied with South African digital archives' process of making content easy to find and accessible, whereas 48% of the respondents consider themselves users of complex digital resources, 44% have the knowledge and experience for using Digital Humanities tools and services, and more than 70% find technology to be useful for learning and teaching. CONCLUSIONS: The usage of archives and their functionalities vary widely. Users have stronger preferences for tools that support basic discovery and personal and collaborative research, but many consider existing support for basic features to be inadequate. In terms of advanced functionalities for managing digital resources, users are interested in these to varying levels, but the inadequate support means that these are still somewhat speculative

Reinventing the Social Scientist and Humanist in the Era of Big Data

This book explores the big data evolution by interrogating the notion that big data is a disruptive innovation that appears to be challenging existing epistemologies in the humanities and social sciences. Exploring various (controversial) facets of big data such as ethics, data power, and data justice, the book attempts to clarify the trajectory of the epistemology of (big) data-driven science in the humanities and social sciences