307 research outputs found

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    Descripció feta a partir de: 2008, el 29 abril 2021

    Customer Relationship Management : Concept, Strategy, and Tools -3/E

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    Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. After the initial technological approaches, this process has matured considerably – both from a conceptual and from an applications point of view. Of course this evolution continues, especially in the light of the digital transformation. Today, CRM refers to a strategy, a set of tactics, and a technology that has become indispensable in the modern economy. Based on both authors’ rich academic and managerial experience, this book gives a unified treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of this book is to be a comprehensive and up-to-date learning companion for advanced undergraduate students, master students, and executives who want a detailed and conceptually sound insight into the field of CRM

    Ethics and the Settlements of Mass Torts: When the Rules Meet the Road

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    U.S. GAAP financial statements: 67th annual survey 2013 edition

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    https://egrove.olemiss.edu/aicpa_att/1093/thumbnail.jp

    General business issues : selected chapters from the Accountant\u27s business manual

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    https://egrove.olemiss.edu/aicpa_guides/2717/thumbnail.jp

    A Strategic Analysis of an Online Coupon Firm

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    GoodNews Media Inc. (GoodNews) provides an online coupon platform linking consumers and merchants in four local markets in Canada. This platform offers daily deals to consumers of 50 to 90% off a participating merchant’s services so long as a minimum number of them pre-pay for the merchant’s services. The purpose of this strategic analysis is to determine the best way for GoodNews to meet its owner’s profit and non-profit goals given the most likely future of the industry. GoodNews is in a weak position in the industry and this is unlikely to change because the firm has no key success factors, no sources of sustainable competitive advantage, and no clear way to gain either of these. This paper recommends that the best way to meet the owner’s goals is to exit the market by voluntarily bringing the business to an end and seeking a buyer for its key assets

    Delta Air Lines: A Financial Analysis and Corresponding Recommendations for Delta Air Lines, Inc.

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    This alternative thesis project is a financial analysis of Delta Air Lines, Inc. Utilizing the 10-K Financial Statements from 2009 to 2013, along with some correlating outside resources, a full business and financial analysis was completed. Starting with the business background and operations, and then working into analysis of the Financial Statements, corresponding recommendations were created for tax, audit and advisory planning strategies.. The bulk of the analysis utilized the 10-K data provided by the SEC, only using minimal other resources for background research. The research found that since filing Chapter 11 bankruptcy Delta Air Lines has improved substantially. Delta’s largest issues to overcome in the coming years are finding ways to continue growing while keeping costs low. The company has already had to file for bankruptcy once in the last decade; they do not need a repeat. Looking at the current financials, Delta is on the right track for success but needs to consider implementing strong controls for property, plant, equipment, and inventory. The company also needs to ensure that taxes remain low, seeing that right now they have a large tax benefit due to carry forward losses and other tax credits. Future tax expenses could cause a negative impact on net income, so the company should seek tax-planning strategies to ensure future deductions. Finally the company may want to consider utilizing better methods for flight times and online payments, and increasing the capacity of their fuel segment. These recommendations and corresponding financial analysis is outlined throughout the contents of the paper

    Impacto da adoção da IFRIC 13 na contabilização de programas de passageiros frequentes

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    Face with accounting’s internalization, its timely to study the influence of those standards at national data. The International Financial Reporting Interpretation 13 (IFRIC 13) deals with accounting regarding customer loyalty programs, widely applied by airlines. Airlines have considerable influence at the economy, but there are few studies that pay attention to the information generated by these companies. Hence, this paper has the purpose of analyzing the impact of IFRIC 13 at annual financial statements of Bolsa de Valores de São Paulo listed companies: Gol and TAM. Thus, it was possible to notice that, as for the measurement of mileage points, both adopted incremental cost before the implementation IFRIC 13. In 2010 there were changes to the accounting-based deferred revenue recorded at fair value, as suggested by the standard. Additionally, we noticed that none of the companies anticipated the adoption of the standard IAS 18. At 2010, with the obligation of the IFRIC 13, both companies presented the consequent adjust of 2009 data. This modification made possible to notice that there was substantial modification at patrimonial composition, bottom line and financial indexes. Nonetheless, impact was stronger at TAM.Tendo em vista a internacionalização da contabilidade, é oportuno estudar a influência dessas normas nas informações nacionais. A International Financial Reporting Interpretation 13 (IFRIC 13) trata da contabilização dos programas de fidelidade de clientes, amplamente utilizado pelo setor de transporte aéreo. As companhias aéreas têm influência considerável na economia, mas são poucos os estudos contábeis que focam os dados por elas gerados. Outrossim, o presente artigo tem por objetivo analisar o impacto da adoção da IFRIC 13 nas demonstrações contábeis das companhias aéreas presentes na Bolsa de Valores de São Paulo: Gol e TAM. Para isso foram utilizadas as informações anuais de 2009 e 2010. De tal modo, foi possível observar que, quanto à mensuração dos pontos de milhagem, ambas as empresas utilizavam anteriormente à norma o custo incremental, sendo que em 2010 houve a alteração para a contabilização com base na receita diferida, registrada ao valor justo, como sugerida pela IAS 18. Adicionalmente observou-se que em 2009 não houve antecipação da adoção da referida norma pelas empresas. Em 2010, com a obrigatoriedade de se contabilizar com base na IFRIC 13, as duas companhias apresentaram o consequente ajuste nos dados de 2009. Isso possibilitou concluir que as informações ajustadas destacaram a alteração da composição patrimonial, no resultado e em indicadores financeiros decorrente das novas regras. Não obstante, o impacto foi maior na TAM

    Contemporary Research on Business and Management

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    This book contains selected papers presented at the 4th International Seminar of Contemporary Research on Business and Management (ISCRBM 2020), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Surubaya, Indonesia, 25-27 November 2020. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship

    Accounting trends and techniques, 61st annual survey 2007 edition

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    https://egrove.olemiss.edu/aicpa_att/1078/thumbnail.jp
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