17,967 research outputs found

    Affect Recognition in Ads with Application to Computational Advertising

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    Advertisements (ads) often include strongly emotional content to leave a lasting impression on the viewer. This work (i) compiles an affective ad dataset capable of evoking coherent emotions across users, as determined from the affective opinions of five experts and 14 annotators; (ii) explores the efficacy of convolutional neural network (CNN) features for encoding emotions, and observes that CNN features outperform low-level audio-visual emotion descriptors upon extensive experimentation; and (iii) demonstrates how enhanced affect prediction facilitates computational advertising, and leads to better viewing experience while watching an online video stream embedded with ads based on a study involving 17 users. We model ad emotions based on subjective human opinions as well as objective multimodal features, and show how effectively modeling ad emotions can positively impact a real-life application.Comment: Accepted at the ACM International Conference on Multimedia (ACM MM) 201

    Automated annotation of multimedia audio data with affective labels for information management

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    The emergence of digital multimedia systems is creating many new opportunities for rapid access to huge content archives. In order to fully exploit these information sources, the content must be annotated with significant features. An important aspect of human interpretation of multimedia data, which is often overlooked, is the affective dimension. Such information is a potentially useful component for content-based classification and retrieval. Much of the affective information of multimedia content is contained within the audio data stream. Emotional features can be defined in terms of arousal and valence levels. In this study low-level audio features are extracted to calculate arousal and valence levels of multimedia audio streams. These are then mapped onto a set of keywords with predetermined emotional interpretations. Experimental results illustrate the use of this system to assign affective annotation to multimedia data

    Multimodal Content Analysis for Effective Advertisements on YouTube

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    The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

    Gender differences in liking and wanting sex: examining the role of motivational context and implicit versus explicit processing

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    The present study investigated the specificity of sexual appraisal processes by making a distinction between implicit and explicit appraisals and between the affective (liking) and motivational (wanting) valence of sexual stimuli. These appraisals are assumed to diverge between men and women, depending on the context in which the sexual stimulus is encountered. Using an Implicit Association Test, explicit ratings, and film clips to prime a sexual, romantic or neutral motivational context, we investigated whether liking and wanting of sexual stimuli differed at the implicit and explicit level, differed between men and women, and were differentially sensitive to context manipulations. Results showed that, at the implicit level, women wanted more sex after being primed with romantic mood whereas men showed the least wanting of sex in the romantic condition. At the explicit level, men reported greater liking and wanting of sex than women, independently of context. We also found that women's (self-reported) sexual behavior was best predicted by the incentive salience of sexual stimuli whereas men's sexual behavior was more closely related to the hedonic qualities of sexual stimuli. Results were discussed in relation to an emotion-motivational account of sexual functioning
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