1,978 research outputs found

    Investigating the Impacts of AR, AI, and Website Optimization on Ecommerce Sales Growth

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    E-commerce has evolved into a vital element of modern life by giving customers a quick and easy way to buy products and services online. Businesses increasingly focus on building their online presence in order to remain competitive, which represents a huge change as a result of the growth of e-commerce. Utilizing artificial intelligence (AI), augmented reality (AR), and website optimization is one of the primary ways firms are aiming to improve their e-commerce operations at the moment. While AR can improve product recommendations and the visual component of online shopping by giving customers a more immersive experience, AI can be used to tailor the user experience and boost personalization. On the other side, website optimization can assist companies in enhancing the user experience and raising conversion rates. Businesses can make better choices about how to implement these variables into their operations by knowing how they affect e-commerce sales. This study used data from 190 global e-commerce sites to empirically examine the effects of using AI, AR, and website optimization on the increase of e-commerce sales. The study used a multiple regression analysis to look at how these factors and the rise of e-commerce relate to one another. The study's findings demonstrated that every element had a favorable and significant impact on the increase of e-commerce sales. This suggests that companies investing in artificial intelligence, augmented reality, and website optimization can anticipate a comparable rise in revenue. These results suggest that companies wishing to enhance their e-commerce operations should think about investing in AI, AR, and website optimization. They may improve client satisfaction this way, boost conversion rates, and eventually boost sales. &nbsp

    Augmented and virtual reality technologies as the future sales’ channel in the furniture industry

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    The furniture industry represents an important industry branch worldwide with a continuous demand. However, using advanced technologies in furniture design can take the industry to new heights by meeting the expectations of the users. The main focus of this paper is to highlight the importance of incorporating new future technologies in furniture design which meet user expectations more effectively. Integrating the augmented reality (AR) and virtual reality (VR) technologies in this process can create compelling results and exceptional experiences for customers, leading to increased business and customer satisfaction. AR and VR technologies allow us to bring furniture designs virtually into our homes, enabling us to see how it fits into the room's environment in real-time and at a real scale. This technology not only enhances the user experience but also allows accurate sales and maximum customer satisfaction

    VRENT: a new interactive & immersive rental space experience

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    According to the National Center for Educational Statistics, there are more than 18.2 million college students in the United States, including both out- of-state students and international students (Drew, 2013). While trying to find a space to live is a difficult process for anyone, it is especially painful for international students. Housing agencies are also tasked with providing accurate information to potential tenants coming from different cultural backgrounds, which can be challenging on their part. This project sought to not only solve this problem, but also enhance the experience of house- hunting for international students. The overall purpose of this project was to solve this problem by exploring different ways to enhance the house hunting experience so target audiences can easily find a rental space and have a better understanding of the scope of the space. Aside from this, this project also explored how design and technology can solve the painful problems users face in their real lives. This thesis project covered various aspects of the design process from research and analysis to user surveys. This thesis also covered various forms of design ideation, such as wire-framing and storyboarding. This project aimed to integrate user experience (UX) methods, user interfaces (UI), and virtual reality technology to create an interactive and immersive experience

    Technology enablers for the implementation of Industry 4.0 to traditional manufacturing sectors: A review

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    The traditional manufacturing sectors (footwear, textiles and clothing, furniture and toys, among others) are based on small and medium enterprises with limited capacity on investing in modern production technologies. Although these sectors rely heavily on product customization and short manufacturing cycles, they are still not able to take full advantage of the fourth industrial revolution. Industry 4.0 surfaced to address the current challenges of shorter product life-cycles, highly customized products and stiff global competition. The new manufacturing paradigm supports the development of modular factory structures within a computerized Internet of Things environment. With Industry 4.0, rigid planning and production processes can be revolutionized. However, the computerization of manufacturing has a high degree of complexity and its implementation tends to be expensive, which goes against the reality of SMEs that power the traditional sectors. This paper reviews the main scientific-technological advances that have been developed in recent years in traditional sectors with the aim of facilitating the transition to the new industry standard.This research was supported by the Spanish Research Agency (AEI) and the European Regional Development Fund (ERDF) under the project CloudDriver4Industry TIN2017-89266-R

    ADVENT OF AUGMENTED REALITY EXPERIENCE IN RETAIL AND ONLINE SHOPPING AND ITS INFLUENCING SIGNIFICANCE IN FUTURE

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    Augmented Reality (AR) is a trending technology that augments or superimposes an image generated by a computer system virtually into the real world environment for the user’s viewpoint using a smart phone or other hand held devices. AR shows recent advancements in the shopping domain with various implementation trails and refinement. The simplicity and flexibility in online shopping where people stay in their own place and do shopping brought a great challenge to retail shopping environment today. Retail stores are now struggling a lot to bring in the customers and the foot traffic has been greatly reduced due to which online sales are boosting and retail sales are stalling. This necessitates to bring new technological innovations to offline shopping to attract people. With the use of AR, it is possible to merge digital component to physical products in the store to stimulate the engagement of the shopping experience with more fun and joy. On the other hand, in the online shopping, though user reviews and product showcase aids the customers to analyze the quality, look and feel of diverse products, the buyer still cannot see how exactly the product fits in a real environment or how it works. Here plays AR a vital role in online shopping where it uses animations and visualization techniques to offer more value to their shoppers virtually aiding to see exactly the look of the product in user environment. This paper explains the advancement of AR in both retail and online shopping of various product domains with an implementation model of ShopAR for Online shopping and AR significance in near future

    Vis-Ă -vis Communication? Digital and Physical Space s of Interaction in the Contemporary City

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    ICT is an important social medium which influences the concepts of space and place. It allows creative participation of users who act as consumers of places, active contributors in the process of urban design or critics. The first phase of the ICT development in cities was focused on providing and assuring low-cost Internet access which would enable free connectivity within a community, at home or work (Loader and Keeble, 2004). Gradually, the relationship between ICT, community and cities has been continuously analyzed and elaborated emphasizing new topics and targeting design and meaningful application of ICT within communities. Simultaneously, the role of digital networks and flows has been recognized in many fields of urban reality, fostering civic engagement (Pigg, 2001) and supporting a sustainable social, cultural or economic development of cities and their spaces. Nowadays, people interact in both physical and virtual realm, gathering formally or informally in order to exchange information and knowledge, disseminate practice and experiences, or erase different kinds of limitations. While the main role of open public spaces is to provide social contacts between people, remaining the place where they can rest, recreate and enjoy the environment, e-networks have opened additional channels of communication and diffusion. Allowing an extended (spatial and temporal) community upgrading and interchange, the digital surrounding has become a new tool and a setting for contemporary activities demanding continuous development and synchronization with global challenges and needs. Considering the ambiguous nature of modern cities and their public spaces, the paper will tackle several questions. What is the future of open public spaces? Can virtual space take on the role of the physical one? Could we use social networks as additional and dynamic tools for fulfilling the main tasks of open public spaces? What are the recent innovations introduced into cities in order to support increasing number of communication modes? How they affect urban modelling - both on the physical and the virtual level of urban life

    Integration of 3D Scanning and Augmented Reality (AR) Technology in East Kalimantan Furniture Products in E-Commerce

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    The creative furniture industry in East Kalimantan faces the challenge of less effective online marketing in e-commerce. In 2018, there were more than 370 furniture entrepreneurs in the region, but only 37% of their total production managed to reach the market. According to projections from Markets and Markets, the market value of Augmented Reality (AR) in e-commerce is expected to grow by 34% between 2020 and 2025. To overcome this problem, the use of 3D object configuration visual technology and AR presents a better solution. promising solution. This technology can improve product presentation, create a more interactive and realistic shopping experience, and reduce the environmental impact of e-commerce due to the re-shipment of non-conforming products. The main objective of the research is to assess the effectiveness of product communication, the ease of the purchasing process, and the level of consumer trust in the product. This visual method of 3D object configuration combines 3D scanning to produce detailed and realistic 3D images. This research uses a sprint design method based on design thinking, which involves co-creation to refine ideas. Next, a prototype design was developed with a focus on aspects of the user interface and user experience, fostering intelligent interaction between users and their environment, thus contributing to the progress of the Smart City concept in IKN Nusantara

    from e-Heritage systems to Interpretive Archaeology Systems.

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    The principal purpose of this paper is to examine which research approaches are best suited for determining the requirements of the next generation of interactive interpretation support systems for cultural heritage site. We are optimistic that such systems if properly designed to exploit the potential of advanced information and communication technologies (ICTs), can not only meet, but even exceed visitor-user expectations. The research framework proposed to achieve this ideal integrates insights from both Interpretive Archaeology and interpretive IS research. We call the application of ICT’s in systems for communicating cultural heritage information “e-Heritage Systems or e-HS. We define “Interpretive Archaeology Systems”(IAS) as a subclass of e-HS, the design of which is informed by hermeneutics and phenomenology, Therefore, the principal purpose of the paper is to promote a shift from e-HS to IAS. To illustrate the fruitfulness of our preferred approach for IAS requirements identification, we derive a set of criteria from our research philosophy and apply them to the evaluation of an existing e-HS: the ARCHEOGUIDE in Olympia.Information systems; Cultural heritage; Phenomenology; Interpretive Information Systems Research; Interpretive Archaeology; Hermeneutics; Interpretive Archaeology Systems;
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