233,586 research outputs found
E-COMMERCE
Preface ................................................
7
Introduction ...........................................
Chapter 1. KNOWLEDGE MANAGEMENT PECULIARITIES IN E-
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BUSINESS: ACTUALITY AND TENDENCIES .........
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Introduction............................................
1.1. The importance of knowledge management to increase the
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efficiency of the organisations activity in e-business ......
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1.2. Employee competency integrated assessment in e-business
1.2.1.Theoretical evaluation aspects of factors affecting em-
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ployee competency ..........................................
1.2.2. The identification of the factors affecting the employee
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competency ................................................
1.2.3. Concept complex competency assessment model of e-
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business organisation ........................................
1.3. Analysis of factors motivating human resources in e-busi-
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ness ..................................................
1.3.1. Theoretical evaluation aspects of factors affecting human
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resources motivation ........................................
1.3.2. Analysis of factors that influence the motivation of human
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resources ..................................................
1.4. Evaluation system of factors affecting creativity in e-busi-
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ness ..................................................
1.4.1. Theoretical evaluation aspects of factors affecting creativ-
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ity .........................................................
1.4.2. Identification of factors affecting creativity. Partial inte-
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grated criterion (third stage) ................................
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1.4.3. Evaluation system of factors affecting creativity ........
49
1.5. Knowledge appliance process in e-business organisation ..
1.5.1. The factors proceeding efficiency of knowledge appliance
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process in e-business ........................................
1.5.2. The selection of the method to evaluate efficiency of know-
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ledge appliance process in e-business .........................
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Conclusions ...........................................
60
Self test questions .....................................
63
References ............................................
Chapter 2. CONTENT MANAGEMENT IN VIRTUAL ORGANIZA
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TIONS ...............................................
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5
Table of Contents
Introduction ........................................... 2.1. A systematical approach to automate content management
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in a vitual ogranization .................................
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2.2. The concept of the content. Content Management .....
73
2.3. The life cycle of the document .........................
74
2.4. Document management in a virtual organization ........
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2.5. Content capture technology ............................
77
2.6. Cloud technologies in business processes CMS ..........
83
Conclusion .............................................
85
References ............................................
86
Chapter 3. MARKETING COMMUNICATION IN DIGITAL AGE ...
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Introduction ...........................................
87
3.1. The growing potential of the market ...................
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3.2. Previous studies in e-business and e-marketing areas ....
91
3.3. The specifics of Internet marketing in B2B communication
92
3.4. E-marketing tools .....................................
94
3.5. Social networks in marketing ...........................
98
6
3.6. Effectiveness evaluation theories ........................ 100
3.7. Website quality and efficiency evaluation ................ 101
3.8. Cases: resent research results .......................... 106
3.8.1. Online advertisements efficiency research .............. 106
3.8.2. Evaluation of Lithuanian e-shops ...................... 109
Conclusions ........................................... 110
Self test questions ..................................... 111
References ............................................ 111
Chapter 4. IMPROVING THE EFFICIENCY OF E-COMMERCE .. 116
Introduction ........................................... 116
4.1. Scientific research. E-commerce as the Internet technology 116
4.2. Promotion of e-business ............................... 120
4.3. A set of basic tools for e-business ...................... 121
4.4. Security in e-commerce ................................ 124
Conclusion ............................................ 133
Self-examination questions ............................. 133
References ............................................ 134
Chapter 5. ELECTRONIC PAYMENT SYSTEMS.................. 135
Introduction............................................ 135
5.1. The concept of electronic payments.National
payment system in Russia ....................................... 136
5.2. Electronic payment systems based
on «Client-Bank» and online banking ......................................... 143
5.3. Electronic payments via bank cards ..................... 151
Table of Contents 5
5.4. Electronic payments via digital cash .................... 160
5.5. Internet payment system based on virtual accounts ...... 164
Conclusion ............................................ 166
Self-examination questions ............................. 166
References ............................................ 167
Chapter 6. MANAGEMENT OF THE VIRTUAL ENTERPRISE .... 168
6.1. Virtual enterprise, electronic business,
electronic commerce, model of management, manager .................... 168
6.2. Manager .............................................. 174
6.3. Channel ............................................... 175
6.4. Information environment. Knowledge ................... 175
6.5. Problem field .......................................... 176
Self-examination questions ............................. 178
References ............................................ 178
Chapter 7. INTERNET MARKETING ............................ 180
Introduction ........................................... 180
7.1. The concept and structure of the Internet Marketing .... 180
7.2. Market research on the Internet ........................ 182
7.3. Internet advertizing .................................... 187
7.3.1. The concept of Internet advertising .................... 187
7.3.2. Announcement of the search engines
and search engine optimization.
The concept and purpose of search
engine optimization ................................................... 189
7.3.3. Search Engine Advertising ............................ 209
7.3.4. Participation in the rankings and registration in catalogs 215
7.3.5. Banner advertising ................................... 219
7.3.6. Link Exchange ....................................... 236
7.3.7. Profiling and personalization in online advertising........ 239
7.3.8. E-mail-advertising. Basic concepts and
advantages e-mailadvertising ................................................. 242
7.3.9. Discussion lists ....................................... 248
7.3.10. Virus marketing. Concept and principles
of virus marketing ........................................................ 251
7.3.11. Other methods of advertizing ........................ 258
7.3.12. Analysis of efficiency of Internet advertizing ........... 259
7.3.13. Methods of the collection of information,
used for the analysis .................................................... 263
7.4. Marketing in social networks and blogs ................. 282
7.5. Partner programs ...................................... 287
7.6. The problem of return visitors and create a captive audience 292
7.6.1. Statement of the problem of creating a virtual community 292
7.6.2. Methods for creating a virtual community .............. 294
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Table of Contents
7.7. Off-line support for online projects ...................... 297
Self-examination questions.............................. 298
References ............................................ 299
Chapter 8. REACHING SUSTAINABLE DEVELOPMENT GOALS THROUGH E-GOVERNMENT IN THE POST-2015
AGENDA ............................................. 301
Introduction ........................................... 310
8.1. E-government: definition, functions and stages .......... 302
8.2. E-government: global tendencies ....................... 304
8.3. Formation and development of e-government in Uzbekistan 308 Self-examination questions ............................. 314
References ............................................ 314The development of the universitiesâ ability to quickly respond to new demands of the labor market and to adapt, update, develop and introduce new areas of study to ensure demand for the graduates provides the participation in the international projects of the European program improving higher education «TEMPUS».
The project TEMPUS â ECOMMIS («double-level training programs of e-commerce developing the information society in Russia, Ukraine and Israel») was launched in October 2011, and belongs to a class of joint projects to develop new courses and courses for bachelorâs and masterâs degrees. The project consortium involves 12 universities from Germany, the Netherlands, Lithuania, Israel, Russia and Ukraine. The main objective of the project is to develop and implement new academic courses and areas of study, taking into account the current status and trends of economic development and the specific requirements of the labor market on the basis of cooperation between universities in different countries.
The main feature and complexity of the project academic content of is that e-commerce as an academic concept is absolute new and it appeared just only in the last decade. It is a new interdisciplinary field of knowledge, which is located at the intersection of economics and computer science and it is not covered by the classical training courses in economics and computer science technology. The aspects of national and international law in connection with the growth of international trade, economic cooperation and the development of new Internet based technologies should be taken into account.
For the projectâs period of three years on the basis of international cooperation the following results were obtained:
11
Preface
1) The analysis and modernization of existing curricula in the field of e-commerce were carried out;
2) new training modules with the introduction of the European creditmodular system of accumulation and transfer transcripts units ( ECTS ) were developed; new modules and courses: e-commerce, electronic payment systems; Internet trading in the financial markets and the stockmarket systems; Information systems for financial analysis and investment; Information systems for business process modeling; corporate information systems and portals; Customer-oriented systems; Internet Marketing; electronic systems for document management; legal aspects of e-commerce; advanced course security for e-commerce were introduced;
3) two international online games to enhance practical skills in the field with online marketing and online trading were developed and conducted among university students;
4) skills training courses e-commerce for various social groups (students, housewives, pensioners, unemployed) were developed and tested;
5) business offices, e-commerce were established to strengthen cooperation between the universities in the labor market and to create the conditions of commercialization of the project results after the end of financial support from the TEMPUS Program.
6) textbooks on the topic of the project were developed and published.
In May â July 2013. 62 teachers targeted universities in Israel, Russia and Ukraine received intensive training in the field of e-commerce in three European universities: FONTYS (NL), TU Berlin (DE), VGTU ( LT ).
From October 2013 in target universities of Israel, Russia and Ukraine studentsâ training began on the courses developed in the framework of the new training courses and modules with using computer classes, equipped in accordance with the project plan with new hardware and software tools.
The final stage of the project was intended to develop a five-year detailed plan for sustainable development of the results. Such plan that includes coordinated action to disseminate best practices, development of new joint courses for graduate and post-graduate students, scientificmethodical conferences, joint publications will support the further dynamics of the activities involved universities.
Joint work on the implementation of the project ECOMMIS led to the emergence of sustainable professional relationships between organizations in the consortium as the training of new qualified professionals, as well as in the field of scientific and methodological developments.
This is confirmed by the present collective monograph E-commerc
Transfer Learning Strategies for Credit Card Fraud Detection.
Credit card fraud jeopardizes the trust of customers in e-commerce transactions. This led in recent years to major advances in the design of automatic Fraud Detection Systems (FDS) able to detect fraudulent transactions with short reaction time and high precision. Nevertheless, the heterogeneous nature of the fraud behavior makes it difficult to tailor existing systems to different contexts (e.g. new payment systems, different countries and/or population segments). Given the high cost (research, prototype development, and implementation in production) of designing data-driven FDSs, it is crucial for transactional companies to define procedures able to adapt existing pipelines to new challenges. From an AI/machine learning perspective, this is known as the problem of transfer learning. This paper discusses the design and implementation of transfer learning approaches for e-commerce credit card fraud detection and their assessment in a real setting. The case study, based on a six-month dataset (more than 200 million e-commerce transactions) provided by the industrial partner, relates to the transfer of detection models developed for a European country to another country. In particular, we present and discuss 15 transfer learning techniques (ranging from naive baselines to state-of-the-art and new approaches), making a critical and quantitative comparison in terms of precision for different transfer scenarios. Our contributions are twofold: (i) we show that the accuracy of many transfer methods is strongly dependent on the number of labeled samples in the target domain and (ii) we propose an ensemble solution to this problem based on self-supervised and semi-supervised domain adaptation classifiers. The thorough experimental assessment shows that this solution is both highly accurate and hardly sensitive to the number of labeled samples
Innovative public governance through cloud computing: Information privacy, business models and performance measurement challenges
Purpose: The purpose of this paper is to identify and analyze challenges and to discuss proposed solutions for innovative public governance through cloud computing. Innovative technologies, such as federation of services and cloud computing, can greatly contribute to the provision of e-government services, through scaleable and flexible systems. Furthermore, they can facilitate in reducing costs and overcoming public information segmentation. Nonetheless, when public agencies use these technologies, they encounter several associated organizational and technical changes, as well as significant challenges. Design/methodology/approach: We followed a multidisciplinary perspective (social, behavioral, business and technical) and conducted a conceptual analysis for analyzing the associated challenges. We conducted focus group interviews in two countries for evaluating the performance models that resulted from the conceptual analysis. Findings: This study identifies and analyzes several challenges that may emerge while adopting innovative technologies for public governance and e-government services. Furthermore, it presents suggested solutions deriving from the experience of designing a related platform for public governance, including issues of privacy requirements, proposed business models and key performance indicators for public services on cloud computing. Research limitations/implications: The challenges and solutions discussed are based on the experience gained by designing one platform. However, we rely on issues and challenges collected from four countries. Practical implications: The identification of challenges for innovative design of e-government services through a central portal in Europe and using service federation is expected to inform practitioners in different roles about significant changes across multiple levels that are implied and may accelerate the challenges' resolution. Originality/value: This is the first study that discusses from multiple perspectives and through empirical investigation the challenges to realize public governance through innovative technologies. The results emerge from an actual portal that will function at a European level. © Emerald Group Publishing Limited
'Notice and staydown' and social media: amending Article 13 of the Proposed Directive on Copyright
© 2018 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.This paper critically assesses the compatibility of content recognition and filtering technology or so-called notice and staydown approach with the right of social network platforms and users to a fair trial, privacy and freedom of expression under Articles 6, 8 and 10 of the European Convention on Human Rights (1950) (ECHR). The analysis draws on Article 13 of the European Commissionâs proposal for a Directive on Copyright, the case-law of the Strasbourg and Luxembourg Court and academic literature. It argues that the adoption of content recognition and filtering technology could pose a threat to social network platforms and user human rights. It considers the compliance of ânotice and staydownâ with the European Court of Human Rightsâ (ECtHR) three-part, non-cumulative test, to determine whether a ânotice and staydownâ approach is, firstly, âin accordance with the lawâ, secondly, pursues one or more legitimate aims included in Article 8(2) and 10(2) ECHR and thirdly, is ânecessaryâ and âproportionateâ. It concludes that ânotice and staydownâ could infringe part one and part three of the ECtHR test as well as the ECtHR principle of equality of arms, thereby violating the rights of social network platforms and users under Articles 6, 8 and 10 of the Convention.Peer reviewe
Knowledge management : critical perspectives on e-business activities
This article is both a review and an agenda-setting piece. It argues that knowledge management suffers from conceptual and definitional ambiguity, oversimplification of its development processes, and methodological limitations. Nevertheless, there is a consensus in business and academia that knowledge is a key component of success and allows firms to achieve and sustains competitive advantages. In a digital era, these advantages arise from the potential of data and information that can be gathered, processed, shared, and used to improve e-business activities. Thus, this research bridges the gap in the assessment of knowledge management and e-business relationship, by applying an SEM to a large database sample of KM activities performed by European firms.N/
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Generating citizen trust in e-government using a trust verification agent: A research note
Generating Citizen Trust in e-Government using a Trust Verification AgentThis is an eGISE network paper. It is motivated by a concern about the extent to which trust issues inhibit a citizenâs take-up of online public sector services or engagement with public decision and
policy making. A citizenâs decision to use online systems is influenced by their willingness to trust the environment and agency involved. This project addresses one aspect of individual âtrustâ decisions by
providing support for citizens trying to evaluate the implications of the security infrastructure provided by the agency. Based on studies of the way both groups (citizens and agencies) express their concerns and concepts in the security area, the project will develop a software tool â a trust
verification agent (TVA) - that can take an agencyâs security statements (or security audit) and infer how effectively this meets the security concerns of a particular citizen. This will enable citizens to state
their concerns and obtain an evaluation of the agencyâs provision in appropriate âcitizen friendlyâ language. Further, by employing rule-based expert systems techniques the TVA will also be able to explain its evaluation.Engineering and Physical Sciences Research Council, UK (grant GR/T27020/01
Recommended from our members
Generating citizen trust in e-government using a trust verification agent: A research note
Generating Citizen Trust in e-Government using a Trust Verification AgentThis is an eGISE network paper. It is motivated by a concern about the extent to which trust issues inhibit a citizenâs take-up of online public sector services or engagement with public decision and policy making. A citizenâs decision to use online systems is influenced by their willingness to trust the environment and agency involved. This project addresses one aspect of individual âtrustâ decisions by
providing support for citizens trying to evaluate the implications of the security infrastructure provided by the agency. Based on studies of the way both groups (citizens and agencies) express their concerns and concepts in the security area, the project will develop a software tool â a trust
verification agent (TVA) - that can take an agencyâs security statements (or security audit) and infer how effectively this meets the security concerns of a particular citizen. This will enable citizens to state
their concerns and obtain an evaluation of the agencyâs provision in appropriate âcitizen friendlyâ
language. Further, by employing rule-based expert systems techniques the TVA will also be able to explain its evaluation.Engineering and Physical Sciences Research Council-UK (grant GR/T27020/01
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