Effects of codesign on consumer acceptance of a wearable technology using the Lilypad Arduino, The

2019 Fall.Includes bibliographical references.Wearable technology is increasing in popularity, but research shows that significant challenges still exist in user acceptance. Meanwhile, new tools and design and development contexts are becoming accessible to the average consumer, through which they may more actively engage in the creation of products. This experimental study utilized a mixed-method approach to examine the effect of a codesign context on user acceptance of a wearable technology using the open-source wearable microcontroller, the Lilypad Arduino. Data were collected via two codesign sessions held for 17 adult participants in a western region of the United States; each session comprised a hands-on codesign activity, focus group discussion, and pre- and post-assessment surveys. Direct content analysis was conducted based on the extended Technology Acceptance Model (perceived ease of use, perceived usefulness, and perceived playfulness) as a theoretical framework upon which qualitative data from focus group discussions were arranged; paired-samples comparison analyses were conducted for survey data. Results from both the quantitative and qualitative data revealed that the codesign activity prompted a positive increase in all variables tested; implications are discussed as well as recommendations for further study

Websites Vs. Apps: A Comparison of Consumer Acceptance of Apparel Mass-Customization Across Channels

After 20 years of industrial practice, consumers now can shop for mass-customized apparel in various channels including websites and smart device applications (apps). Online apparel mass-customization (OAMC), which provides platforms and convenience for customers to communicate with retailers effectively, provides retailers with a growing opportunity in today’s evolving omni-channel environment. Meanwhile, product value and experiential value delivered to consumers will help increase customer satisfaction and lower the return rate. However, little is known about consumers’ beliefs, attitudes, and purchase intentions of mass-customized apparels when using different channels. Two studies were intended to fill the research gap. Study 1 is an exploratory, qualitative study with a focus on analyzing feedback from consumers who have had real experiences of purchasing online mass-customized apparel. Study 2 presents a comprehensive attempt to examine the factors that impact consumers’ attitude toward using OAMC and the willingness to purchase online mass-customized apparel (through an experiment) with the technology acceptance model applied as a theoretical foundation. An online self-administered questionnaire was utilized to collect participants’ responses including OAMC evaluations of usefulness, enjoyment, ease of use, choice variety, risks, attitude, and willingness to purchase after practicing OAMC in the experiment. A total of 388 responses were collected from a southeastern University in the United States. Factor analyses were conducted to test and confirm the measurement model with results showing that the reliability and validities were well achieved. Hypothesized relationships and moderating effects were tested using a structural equation modeling approach. Research results indicated that the proposed hypotheses were partially supported. A positive attitude predicted willingness to purchase. Ease of use, enjoyment, and choice variety significantly influenced customers’ attitude. Usefulness and risks did not influence attitude in this research model. The moderation effects of online mass-customization channels, consumers’ level of fashion involvement, and consumers’ need for uniqueness were tested separately through multi-group comparisons. The results showed that there was no significant difference among consumers with different levels of fashion involvement, or different levels of need for uniqueness, or consumers who shop online mass-customized apparel in different channels. Theoretical and practical implications were provided based on research findings

Enhancing the online decision-making process by using augmented reality: a two country comparison of youth markets

Although online stores extend the traditional offer of the brick and mortar ones, the limited possibilities to virtually try the product before the effective buying makes the online purchase decision a complex process for consumers. Therefore, online retailers face new challenges for supporting consumers consisting of the introduction of advanced technologies such as augmented reality systems. The present study investigates the effect of augmented reality technologies on consumer behaviour within the online retail environments, by comparing two different cultural settings. Drawing upon the technology acceptance model (TAM), new constructs related to the technology characteristics (e.g. quality of information, aesthetic quality, interactivity, and response time) developed a new conceptual model. This model has been tested for a new technology for virtual try-on (a smart mirror for virtual glasses). Focusing on young consumers, data collected in Italy and Germany yielding a total of 318 participants was used. Findings across these two markets reflect cross-market similarities, but also dissimilarities, related to consumers’ motivation to employ augmented reality systems for supporting their online purchase decision. These insights should prove helpful to retailers in better manage the online channels, that could be easily extended to the mobile one

Sustainable consumption: towards action and impact. : International scientific conference November 6th-8th 2011, Hamburg - European Green Capital 2011, Germany: abstract volume

This volume contains the abstracts of all oral and poster presentations of the international scientific conference „Sustainable Consumption – Towards Action and Impact“ held in Hamburg (Germany) on November 6th-8th 2011. This unique conference aims to promote a comprehensive academic discourse on issues concerning sustainable consumption and brings together scholars from a wide range of academic disciplines. In modern societies, private consumption is a multifaceted and ambivalent phenomenon: it is a ubiquitous social practice and an economic driving force, yet at the same time, its consequences are in conflict with important social and environmental sustainability goals. Finding paths towards “sustainable consumption” has therefore become a major political issue. In order to properly understand the challenge of “sustainable consumption”, identify unsustainable patterns of consumption and bring forward the necessary innovations, a collaborative effort of researchers from different disciplines is needed

Artificial Intelligence is a Character? Exploring design scenarios to build interface behaviours

The paper aims to illustrate the qualitative results of the first phase of the scenario research about voice interfaces, examining whether it is possible to design them as if they were a theatrical or cinematographic character. The research field intersects interaction design with character design, intended as the narrative construction of a character, and theatrical performances. The experimentation takes advantage of theatre workshops that aims to show, and understand, which are the main characteristics of a vocal interface and how to design them according to a performance approach. The paper ends illustrating how design can address actual opportunities and criticalities about emerging technologies, following a relations-based approach

Independent Aging with the Help of Smart Technology:Investigating the Acceptance of Ambient Assisted Living Technologies

Who takes care of our older adults? According to the European Union, smart technologies that support independent living and active aging, introduced as ‘Ambient Assisted Living’ (AAL), are the future for our aging population. Promises of AAL include saving long-term care costs, improving the quality of care, unburdening family caregivers, and increasing the older adults’ independence and overall quality of life. While the policy enthusiasm for AAL technology is high, it is unclear if the potential users of AAL are willing to embrace AAL technologies in their daily lives. This dissertation addressed this issue by focusing on the perspective of older adults and their caregivers. Using a combination of qualitative and quantitative approaches, we developed a comprehensive and theoretically grounded understanding of how and why users perceive AAL technologies in a certain way. Important factors that drive or hinder the acceptance were identified. These insights resulted in a model of AAL acceptance that was validated in a representative sample (n = 1296) of the Dutch older adult population. This dissertation contributes to a more user-driven approach in AAL research and development and has important implications for researchers, developers and policy makers alike. We hope that our results will guide future research efforts, design and policy directions in the AAL field