The intention to use mobile digital library technology: A focus group study in the United Arab Emirates

IGI Global (“IGI”) granted Brunel University London the permission to archive this article in BURA (http://bura.brunel.ac.uk).This paper presents a qualitative study on student adoption of mobile library technology in a developing world context. The findings support the applicability of a number of existing constructs from the technology acceptance literature, such as perceived ease of use, social influence and trust. However, they also suggest the need to modify some adoption factors previously found in the literature to fit the specific context of mobile library adoption. Perceived value was found to be a more relevant overarching adoption factor than perceived usefulness for this context. Facilitating conditions were identified as important but these differed somewhat from those covered in earlier literature. The research also uncovered the importance of trialability for this type of application. The findings provide a basis for improving theory in the area of mobile library adoption and suggest a number of practical design recommendations to help designers of mobile library technology to create applications that meet user needs

Designing appliances for mobile commerce and retailtainment

In the emerging world of the new consumer and the `anytime, anywhere' mobile commerce, appliances are located at the collision point of the retailer and consumer agendas. The consequence of this is twofold: on the one hand appliances that were previously considered plain and utilitarian become entertainment devices and on the other, for the effective design of consumer appliances it becomes paramount to employ multidisciplinary expertise. In this paper, we discuss consumer perceptions of a retailtainment commerce system developed in collaboration between interactivity designers, information systems engineers, hardware and application developers, marketing strategists, product development teams, social scientists and retail professionals. We discuss the approached employed for the design of the consumer experience and its implications for appliance design

Online Store Locator: An Essential Resource for Retailers in the 21st Century

Most retailers use their websites and social media to increase their visibility, while potential customers get information about these retailers using the Internet on electronic devices. Many papers have previously studied online marketing strategies used by retailers, but little attention has been paid to determine how these companies provide information through the Internet about the location and characteristics of their stores. This paper aims to obtain evidence about the inclusion of interactive web maps on retailers’ websites to provide information about the location of their stores. With this purpose, the store locator interactive tools of specialty retailers’ websites included in the report “Global Powers of Retailing 2015” are studied in detail using different procedures, such as frequency analysis and word clouds. From the results obtained, it was concluded that most of these firms use interactive maps to provide information about their offline stores, but today some of them still use non-interactive (static) maps or text format to present this information. Moreover, some differences were observed among the search filters used in the store locator services, according to the retailer’s specialty. These results provided insight into the important role of online store locator tools on retailers’ websites

Critical review of the e-loyalty literature: a purchase-centred framework

Over the last few years, the concept of online loyalty has been examined extensively in the literature, and it remains a topic of constant inquiry for both academics and marketing managers. The tremendous development of the Internet for both marketing and e-commerce settings, in conjunction with the growing desire of consumers to purchase online, has promoted two main outcomes: (a) increasing numbers of Business-to-Customer companies running businesses online and (b) the development of a variety of different e-loyalty research models. However, current research lacks a systematic review of the literature that provides a general conceptual framework on e-loyalty, which would help managers to understand their customers better, to take advantage of industry-related factors, and to improve their service quality. The present study is an attempt to critically synthesize results from multiple empirical studies on e-loyalty. Our findings illustrate that 62 instruments for measuring e-loyalty are currently in use, influenced predominantly by Zeithaml et al. (J Marketing. 1996;60(2):31-46) and Oliver (1997; Satisfaction: a behavioral perspective on the consumer. New York: McGraw Hill). Additionally, we propose a new general conceptual framework, which leads to antecedents dividing e-loyalty on the basis of the action of purchase into pre-purchase, during-purchase and after-purchase factors. To conclude, a number of managerial implementations are suggested in order to help marketing managers increase their customers’ e-loyalty by making crucial changes in each purchase stage

E-commerce fulfilment in the Gulf Cooperation Council

Paper delivered at the 21st Logistics Research Network annual conference 2016, 7th-9th September 2016, Hull. Abstract: Purpose: This paper reports on an exploratory study of electronic commerce fulfilment (ECF) in Gulf Cooperation Council (GCC) markets based on three objectives: effective and efficient operations, a local and global purchase approach using reverse logistics processes, and consideration of cultural factors particular to the GCC countries including differences between small and large cities. Research Approach: There has not been much logistics and supply chain research in the Middle East in general, and the GCC countries in particular. Thus, this study used a qualitative approach to obtain respondent perspectives regarding e-commerce logistics, whether pure player and multi-channel, grocery or non-food, local or global third-party logistics companies (3PLs), or consumers to reflect a suitable model that could fit and help firms in GCC countries develop an online market. One of the cultural factors related to Arabic managers and owners preferring to speak rather than complete surveys or write, hence 55 interviews were conducted with 27 e-commerce firms, 10 3PLs and 18 consumers (men and women equally). Findings and Originality: This study found a lack of communication between e-commerce firms and 3PLs. However, despite this issue 3PLs were focussed more on business-to-business (B2B) activities and relationships rather than business to consumer (B2C). Local 3PLs firms have achieved some success by providing services regionally, with global 3PLs having an advantage in importing and then using local drivers for fast deliveries. Cash on delivery (COD), trust, policy and warehouse management emerged as major issues affecting e-fulfilment with a small scale of satisfaction in small countries like Bahrain and Kuwait and small cities in the United Arab Emirates (UAE) and the Kingdom of Saudi Arabia (KSA). Research Impact: This research enhances the logistics literature through presenting an in-depth study covering aspects of e-commerce in the GCC. Further, the study indicates that 3PLs will have to provide different types of services in these markets e.g. depending on whether they are working under global strategies in UAE or under agents in KSA. Finally, findings related to cultural factors in both business and consumer settings are important for e-commerce firms and 3PLs to consider in this marketplace. Practical Impact: This study investigated electronic commerce fulfilment (ECF) in the GCC, including pure-player and multi-channel e-retailers or Internet firms and global and local 3PL service providers, and provides guidance for all of them regarding the right factors for successful ECF in the GCC, including understanding policy regulation regarding global firms, helping local firms to become aware of the importance of logistic systems and their effectiveness, and dealing with consumer behaviours based on cultural factors