24,056 research outputs found

    A Consumer Perspective on Mobile Market Evolution

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    In 2007 (Mazzoni, Castaldi, Addeo) we performed a wide research on consumer behavior in the Italian mobile communication market. Using a multidimensional segmentation approach, we identified three consumer clusters according to lifestyles, mobile phone use motivations and product attributes. One of the most interesting finding was that two clusters out of three were characterized by a minor propensity to an integrated and service-oriented use of mobile communication. In other words, some consumers conceived mobile phone not only as a simple communication devices, but more like a technologically advanced multipurpose tool. In mid-2000s Italian mobile companies and operators tried to push mobile communication market toward an integrated use, mostly relying on videophone communication. Although videophone communication had a very low impact on mobile market, integrated and service oriented use of cellular phones are becoming more and more the pillars of mobile communication market. Considering that the mobile communication market changes quickly under the spur of many technological innovations, new challenges or opportunities stem from the exploitation of innovations in mobile devices. The service economy (Fuchs, 1968; Gustafsson & Johnson, 2003), that implies the shift of manufacturers from goods selling to services delivering, is one of those challenges for mobile industry. Mainly since 2007, with the iPhone introduction, the “servitization” (Vandermerwe & Rada, 1988) has been an extending trend (Neely, 2007) among the mobile phones suppliers as they try to mix in their offerings either good and service, integrating phone devices with increasing software and applications. In a supplier perspective, this shift has an important impact on economical aspects, in term of cash-flows growth, or additional revenues - those streaming from selling more complementary services for products. Nevertheless, servitization also brings implications in the operation management, in the innovation strategy and compels providers to revise their business model also. But what is happening in the consumer perspective? A mass-market product like the mobile phone becomes extremely customizable by the complementary services that can be integrated into it: software updating allows customers to entail the mobile phone functionality on their unique needs. Analyzing the consumer perspective through the adoption of a behavior model above outlined (Mazzoni, 1995) and already applied and tested into the exploration of mobile market (Mazzoni, Castaldi, Addeo, 2007), this chapter aims - through a literature review - to understand how changes in the offerings can affect the three dimensions: lifestyles, use motivations and product attributes. Particularly, if shifts in product attributes are clear and evident, the chapter aims to consider the impact in the way in which customer’s expectations, needs and use of mobile phones are transforming

    Coopetition of software firms in Open source software ecosystems

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    Software firms participate in an ecosystem as a part of their innovation strategy to extend value creation beyond the firms boundary. Participation in an open and independent environment also implies the competition among firms with similar business models and targeted markets. Hence, firms need to consider potential opportunities and challenges upfront. This study explores how software firms interact with others in OSS ecosystems from a coopetition perspective. We performed a quantitative and qualitative analysis of three OSS projects. Finding shows that software firms emphasize the co-creation of common value and partly react to the potential competitiveness on OSS ecosystems. Six themes about coopetition were identified, including spanning gatekeepers, securing communication, open-core sourcing and filtering shared code. Our work contributes to software engineering research with a rich description of coopetition in OSS ecosystems. Moreover, we also come up with several implications for software firms in pursing a harmony participation in OSS ecosystems.Comment: This is the author's version of the work. Copyright owner's version can be accessed at https://link.springer.com/chapter/10.1007/978-3-319-69191-6_10, Coopetition of software firms in Open source software ecosystems, 8th ICSOB 2017, Essen, Germany (2017

    Understanding of large Far Eastern organizational cultures in approaches to new product development process:designing versus controlling

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    This paper explores how approaches to new product design can differ nationally when examining large organizational cultures between the East and the West, especially looking at different approaches in the context of ‘openness’. Currently, approaches to new product development in digital landscape have shifted to evolutionary perspectives, which embrace an ‘open’ context in the design process – ‘designing’, rather than single hierarchical and closed strategy for efficiency- ‘controlling’. This paper highlights that NPD process in Far Eastern Asia’s organizational cultures have been underlined in single hierarchical organizational cultures resulting in engineered product design under ‘controlling’, rather than ‘designing’

    A complex systems perspective on innovation, investment and regulation of evolving telecommunications networks

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    This thesis is a Doctoral Thesis of the International Executive Doctorate Programme (DBA) at the School of Management, Cranfield University, UK. The purpose of the study is to present the results of the research dedicated to the topic of Infrastructure Sharing, a common method to make use of the limited infrastructure resources of many stakeholders. The research aims to develop a decision support tool for a National Regulating Authority (NRA) on the basis of a software simulation representing infrastructure in use as complex systems consisting of agent and infrastructure networks. By applying a computational Agent-Based Modelling (ABM) approach to policy decisions, i.e. influence of Duct and Pole Access (DPA) to incumbent telecommunication infrastructures, the research investigates regulatory considerations that stimulate the development of alternative networks. The final deliverable of the research is a simulation tool that provides a solid foundation for simulating experiments, which allows analysis of demand for broadband services by different subgroups of users. The results of the study are of value for regulators, practitioners, representatives of telecommunication and other network industries, and scholars who deal with the topic of sustainable infrastructure development and recognise the value of a complex system perspective

    An emerging paradigm or just another trajectory? Understanding the nature of technological changes using engineering heuristics in the telecommunications switching industry

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    The theoretical literature on technological changes distinguishes between paradigmatic changes and changes in trajectories. Recently several scholars have performed empirical studies on the way technological trajectories evolve in specific industries, often by predominantly looking at the artifacts. Much less - if any - empirical work has been done on paradigmatic changes, even though these have a much more profound impact on today's industry. It follows from the theory that such studies would need to focus more on the knowledge level than on the artifact level, raising questions on how to operationalize such phenomena. This study aims to fill this gap by applying network-based methodologies to knowledge networks, represented here by patents and patent citations. The rich technological history of telecommunications switches shows how engineers in the post-war period were confronted with huge challenges to meet drastically changing demands. This historical background is a starting point for an in-depth analysis of patents, in search of information about technological direction, technical bottlenecks, and engineering heuristics. We aim to identify when such changes took place over the seven different generations of technological advances this industry has seen. In this way we can easily recognize genuine paradigmatic changes compared to more regular changes in trajectory.technological trajectories; patents; network analysis; telecommunication manufacturing industry

    New service development in high tech sectors: a decision making perspective

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    Many service companies active in high tech sectors have implemented largely decentralized decision architectures in their innovation processes. This is done to improve responsiveness under extremely dynamic and uncertain business conditions. As a consequence of the empowerment of decision-makers at the product management level, the success of the New Service Development (NSD) process will increasingly depend on individual product managers’ information processing and decision-making performance. The present study investigates antecedents of decision-making effectiveness in the high tech NSD process, and reports on a case study performed in the mobile telecommunication services industry. NSD project managers’ unique task conditions are articulated, and some antecedents and moderators of effective decision-making are identified in a study of four innovation projects. Findings are integrated in a theoretical framework. The study reveals the crucial role of decision-makers’ flexible use of various cognitive styles, their proactive attitude, and their capability to mentally represent innovation interfaces with the customer, the technology and the firm. Managerial implications and suggestions for further research are provided.management and organization theory ;
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