New Graph Based Trust Similarity Measure

Trust network in social networks can be considered as graph which trustors and trustees are graph vertices and edges present trust between them with measured values. To evaluate trust between trustors and trustees there is some similarity measures to measure similarity between trustors together or trustees together and then by using evaluated values predict trust value between them. Similarity measure has important effect on final accuracy. In this paper we propose graph based similarity measure. Similarity between two users is computed by connection between them on graph then this computed similarity used with k- nearest neighbors method to evaluate(predict) trust between users. To the best of our knowledge this is the first work introduces graph based similarity measure, empirical results on two real datasets show accuracy of predicted trust using proposed similarity measure outperforms accuracy of method without it

The Semantics of Movie Metadata: Enhancing User Profiling for Hybrid Recommendation

In movie/TV collaborative recommendation approaches, ratings users gave to already visited content are often used as the only input to build profiles. However, users might have rated equally the same movie but due to different reasons: either because of its genre, the crew or the director. In such cases, this rating is insufficient to represent in detail users’ preferences and it is wrong to conclude that they share similar tastes. The work presented in this paper tries to solve this ambiguity by exploiting hidden semantics in metadata elements. The influence of each of the standard description elements (actors, directors and genre) in representing user’s preferences is analyzed. Simulations were conducted using Movielens and Netflix datasets and different evaluation metrics were considered. The results demonstrate that the implemented approach yields significant advantages both in terms of improving performance, as well as in dealing with common limitations of standard collaborative algorithm.info:eu-repo/semantics/publishedVersio

Serendipity Identification Using Distance-Based Approach

The recommendation system is a method for helping consumers to find products that fit their preferences. However, recommendations that are merely based on user preference are no longer satisfactory. Consumers expect recommendations that are novel, unexpected, and relevant. It requires the development of a serendipity recommendation system that matches the serendipity data character. However, there are still debates among researchers about the available common definition of serendipity. Therefore, our study proposes a work to identify serendipity data's character by directly using serendipity data ground truth from the famous Movielens dataset. The serendipity data identification is based on a distance-based approach using collaborative filtering and k-means clustering algorithms. Collaborative filtering is used to calculate the similarity value between data, while k-means is used to cluster the collaborative filtering data. The resulting clusters are used to determine the position of the serendipity cluster. The result of this study shows that the average distance between the recommended movie cluster and the serendipity movie cluster is 0.85 units, which is neither the closest cluster nor the farthest cluster from the recommended movie cluster

Automatic User Profile Construction for a Personalized News Recommender System Using Twitter

Modern society has now grown accustomed to reading online or digital news. However, the huge corpus of information available online poses a challenge to users when trying to find relevant articles. A hybrid system “Personalized News Recommender Using Twitter’ has been developed to recommend articles to a user based on the popularity of the articles and also the profile of the user. The hybrid system is a fusion of a collaborative recommender system developed using tweets from the “Twitter” public timeline and a content recommender system based the user’s past interests summarized in their conceptual user profile. In previous work, a user’s profile was built manually by asking the user to explicitly rate his/her interest in a category by entering a score for the corresponding category. This is not a reliable approach as the user may not be able to accurately specify their interest for a category with a number. In this work, an automatic profile builder was developed that uses an implicit approach to build the user’s profile. The specificity of the user profile was also increased to incorporate fifteen categories versus seven in the previous system. We concluded with an experiment to study the impact of automatic profile builder and the increased set of categories on the accuracy of the hybrid news recommender syste

Semantic recommender systems Provision of personalised information about tourist activities.

Aquesta tesi estudia com millorar els sistemes de recomanació utilitzant informació semàntica sobre un determinat domini (en el cas d’aquest treball, Turisme). Les ontologies defineixen un conjunt de conceptes relacionats amb un determinat domini, així com les relacions entre ells. Aquestes estructures de coneixement poden ser utilitzades no només per representar d'una manera més precisa i refinada els objectes del domini i les preferències dels usuaris, sinó també per millorar els procediments de comparació entre els objectes i usuaris (i també entre els mateixos usuaris) amb l'ajuda de mesures de similitud semàntica. Les millores al nivell de la representació del coneixement i al nivell de raonament condueixen a recomanacions més precises i a una millora del rendiment dels sistemes de recomanació, generant nous sistemes de recomanació semàntics intel•ligents. Les dues tècniques bàsiques de recomanació, basades en contingut i en filtratge col•laboratiu, es beneficien de la introducció de coneixement explícit del domini. En aquesta tesi també hem dissenyat i desenvolupat un sistema de recomanació que aplica els mètodes que hem proposat. Aquest recomanador està dissenyat per proporcionar recomanacions personalitzades sobre activitats turístiques a la regió de Tarragona. Les activitats estan degudament classificades i etiquetades d'acord amb una ontologia específica, que guia el procés de raonament. El recomanador té en compte molts tipus diferents de dades: informació demogràfica, les motivacions de viatge, les accions de l'usuari en el sistema, les qualificacions proporcionades per l'usuari, les opinions dels usuaris amb característiques demogràfiques similars o gustos similars, etc. Un procés de diversificació que calcula similituds entre objectes s'aplica per augmentar la varietat de les recomanacions i per tant augmentar la satisfacció de l'usuari. Aquest sistema pot tenir un impacte positiu a la regió en millorar l'experiència dels seus visitants.Esta tesis estudia cómo mejorar los sistemas de recomendación utilizando información semántica sobre un determinado dominio, en el caso de este trabajo el Turismo. Las ontologías definen un conjunto de conceptos relacionados con un determinado dominio, así como las relaciones entre ellos. East estructuras de conocimiento pueden ser utilizadas no sólo para representar de una manera más precisa y refinada los objetos del dominio y las preferencias de los usuarios, sino también para aplicar mejor los procedimientos de comparación entre los objetos y usuarios (y también entre los propios usuarios) con la ayuda de medidas de similitud semántica. Las mejoras al nivel de la representación del conocimiento y al nivel de razonamiento conducen a recomendaciones más precisas y a una mejora del rendimiento de los sistemas de recomendación, generando nuevos sistemas de recomendación semánticos inteligentes. Las dos técnicas de recomendación básicas, basadas en contenido y en filtrado colaborativo, se benefician de la introducción de conocimiento explícito del dominio. En esta tesis también hemos diseñado y desarrollado un sistema de recomendación que aplica los métodos que hemos propuesto. Este recomendador está diseñado para proporcionar recomendaciones personalizadas sobre las actividades turísticas en la región de Tarragona. Las actividades están debidamente clasificadas y etiquetadas de acuerdo con una ontología específica, que guía el proceso de razonamiento. El recomendador tiene en cuenta diferentes tipos de datos: información demográfica, las motivaciones de viaje, las acciones del usuario en el sistema, las calificaciones proporcionadas por el usuario, las opiniones de los usuarios con características demográficas similares o gustos similares, etc. Un proceso de diversificación que calcula similitudes entre objetos se aplica para generar variedad en las recomendaciones y por tanto aumentar la satisfacción del usuario. Este sistema puede tener un impacto positivo en la región al mejorar la experiencia de sus visitantes.This dissertation studies how new improvements can be made on recommender systems by using ontological information about a certain domain (in the case of this work, Tourism). Ontologies define a set of concepts related to a certain domain as well as the relationships among them. These knowledge structures may be used not only to represent in a more precise and refined way the domain objects and the user preferences, but also to apply better matching procedures between objects and users (or between users themselves) with the help of semantic similarity measures. The improvements at the knowledge representation level and at the reasoning level lead to more accurate recommendations and to an improvement of the performance of recommender systems, paving the way towards a new generation of smart semantic recommender systems. Both content-based recommendation techniques and collaborative filtering ones certainly benefit from the introduction of explicit domain knowledge. In this thesis we have also designed and developed a recommender system that applies the methods we have proposed. This recommender is designed to provide personalized recommendations of touristic activities in the region of Tarragona. The activities are properly classified and labelled according to a specific ontology, which guides the reasoning process. The recommender takes into account many different kinds of data: demographic information, travel motivations, the actions of the user on the system, the ratings provided by the user, the opinions of users with similar demographic characteristics or similar tastes, etc. A diversification process that computes similarities between objects is applied to produce diverse recommendations and hence increase user satisfaction. This system can have a beneficial impact on the region by improving the experience of its visitors