Role of sentiment classification in sentiment analysis: a survey

Through a survey of literature, the role of sentiment classification in sentiment analysis has been reviewed. The review identifies the research challenges involved in tackling sentiment classification. A total of 68 articles during 2015 – 2017 have been reviewed on six dimensions viz., sentiment classification, feature extraction, cross-lingual sentiment classification, cross-domain sentiment classification, lexica and corpora creation and multi-label sentiment classification. This study discusses the prominence and effects of sentiment classification in sentiment evaluation and a lot of further research needs to be done for productive results

Modelling consumer satisfaction based on online reviews using the improved Kano model from the perspective of risk attitude and aspiration

With the development of e-commerce, an increasing number of online reviews can serve as a promising data source for enterprises to improve online products. This paper proposes a method for modelling consumer satisfaction based on online reviews using the improved Kano model from the perspective of risk attitude and aspiration. Firstly, the attributes concerned by consumers are extracted from online reviews, and sentiment analysis of the extracted attributes is carried out using Standford CoreNLP. Secondly, to identify the types of product attributes, an improved Kano model is proposed based on the effects of product attributes on consumer total utility. On this basis, different attribute types are illustrated from the perspective of risk attitude. Then, the consumer aspirations are mined based on the risk attitudes of different attributes and the attribute impact on consumer satisfaction. According to the risk attitudes and aspirations of different attributes, the quantified satisfaction functions are constructed to provide more objective and accurate improvement suggestions. Finally, the proposed method is applied to the hotel service improvement to illustrate the effectiveness. First published online 13 April 202