Closed-loop feedback computation model of dynamical reputation based on the local trust evaluation in business-to-consumer e-commerce

Trust and reputation are important factors that influence the success of both traditional transactions in physical social networks and modern e-commerce in virtual Internet environments. It is difficult to define the concept of trust and quantify it because trust has both subjective and objective characteristics at the same time. A well-reported issue with reputation management system in business-to-consumer (BtoC) e-commerce is the “all good reputation” problem. In order to deal with the confusion, a new computational model of reputation is proposed in this paper. The ratings of each customer are set as basic trust score events. In addition, the time series of massive ratings are aggregated to formulate the sellers’ local temporal trust scores by Beta distribution. A logical model of trust and reputation is established based on the analysis of the dynamical relationship between trust and reputation. As for single goods with repeat transactions, an iterative mathematical model of trust and reputation is established with a closed-loop feedback mechanism. Numerical experiments on repeated transactions recorded over a period of 24 months are performed. The experimental results show that the proposed method plays guiding roles for both theoretical research into trust and reputation and the practical design of reputation systems in BtoC e-commerce

IoT trust and reputation: a survey and taxonomy

IoT is one of the fastest-growing technologies and it is estimated that more than a billion devices would be utilized across the globe by the end of 2030. To maximize the capability of these connected entities, trust and reputation among IoT entities is essential. Several trust management models have been proposed in the IoT environment; however, these schemes have not fully addressed the IoT devices features, such as devices role, device type and its dynamic behavior in a smart environment. As a result, traditional trust and reputation models are insufficient to tackle these characteristics and uncertainty risks while connecting nodes to the network. Whilst continuous study has been carried out and various articles suggest promising solutions in constrained environments, research on trust and reputation is still at its infancy. In this paper, we carry out a comprehensive literature review on state-of-the-art research on the trust and reputation of IoT devices and systems. Specifically, we first propose a new structure, namely a new taxonomy, to organize the trust and reputation models based on the ways trust is managed. The proposed taxonomy comprises of traditional trust management-based systems and artificial intelligence-based systems, and combine both the classes which encourage the existing schemes to adapt these emerging concepts. This collaboration between the conventional mathematical and the advanced ML models result in design schemes that are more robust and efficient. Then we drill down to compare and analyse the methods and applications of these systems based on community-accepted performance metrics, e.g. scalability, delay, cooperativeness and efficiency. Finally, built upon the findings of the analysis, we identify and discuss open research issues and challenges, and further speculate and point out future research directions.Comment: 20 pages, 5 Figures, 3 tables, Journal of cloud computin

IoT trust and reputation: a survey and taxonomy

IoT is one of the fastest-growing technologies and it is estimated that more than a billion devices would be utilized across the globe by the end of 2030. To maximize the capability of these connected entities, trust and reputation among IoT entities is essential. Several trust management models have been proposed in the IoT environment; however, these schemes have not fully addressed the IoT devices features, such as devices role, device type and its dynamic behavior in a smart environment. As a result, traditional trust and reputation models are insufficient to tackle these characteristics and uncertainty risks while connecting nodes to the network. Whilst continuous study has been carried out and various articles suggest promising solutions in constrained environments, research on trust and reputation is still at its infancy. In this paper, we carry out a comprehensive literature review on state-of-the-art research on the trust and reputation of IoT devices and systems. Specifically, we first propose a new structure, namely a new taxonomy, to organize the trust and reputation models based on the ways trust is managed. The proposed taxonomy comprises of traditional trust management-based systems and artificial intelligence-based systems, and combine both the classes which encourage the existing schemes to adapt these emerging concepts. This collaboration between the conventional mathematical and the advanced ML models result in design schemes that are more robust and efficient. Then we drill down to compare and analyse the methods and applications of these systems based on community-accepted performance metrics, e.g. scalability, delay, cooperativeness and efficiency. Finally, built upon the findings of the analysis, we identify and discuss open research issues and challenges, and further speculate and point out future research directions.Comment: 20 pages, 5 Figures, 3 tables, Journal of cloud computin

Formulating and managing viable SLAs in cloud computing from a small to medium service provider's viewpoint: A state-of-the-art review

© 2017 Elsevier Ltd In today's competitive world, service providers need to be customer-focused and proactive in their marketing strategies to create consumer awareness of their services. Cloud computing provides an open and ubiquitous computing feature in which a large random number of consumers can interact with providers and request services. In such an environment, there is a need for intelligent and efficient methods that increase confidence in the successful achievement of business requirements. One such method is the Service Level Agreement (SLA), which is comprised of service objectives, business terms, service relations, obligations and the possible action to be taken in the case of SLA violation. Most of the emphasis in the literature has, until now, been on the formation of meaningful SLAs by service consumers, through which their requirements will be met. However, in an increasingly competitive market based on the cloud environment, service providers too need a framework that will form a viable SLA, predict possible SLA violations before they occur, and generate early warning alarms that flag a potential lack of resources. This is because when a provider and a consumer commit to an SLA, the service provider is bound to reserve the agreed amount of resources for the entire period of that agreement – whether the consumer uses them or not. It is therefore very important for cloud providers to accurately predict the likely resource usage for a particular consumer and to formulate an appropriate SLA before finalizing an agreement. This problem is more important for a small to medium cloud service provider which has limited resources that must be utilized in the best possible way to generate maximum revenue. A viable SLA in cloud computing is one that intelligently helps the service provider to determine the amount of resources to offer to a requesting consumer, and there are number of studies on SLA management in the literature. The aim of this paper is two-fold. First, it presents a comprehensive overview of existing state-of-the-art SLA management approaches in cloud computing, and their features and shortcomings in creating viable SLAs from the service provider's viewpoint. From a thorough analysis, we observe that the lack of a viable SLA management framework renders a service provider unable to make wise decisions in forming an SLA, which could lead to service violations and violation penalties. To fill this gap, our second contribution is the proposal of the Optimized Personalized Viable SLA (OPV-SLA) framework which assists a service provider to form a viable SLA and start managing SLA violation before an SLA is formed and executed. The framework also assists a service provider to make an optimal decision in service formation and allocate the appropriate amount of marginal resources. We demonstrate the applicability of our framework in forming viable SLAs through experiments. From the evaluative results, we observe that our framework helps a service provider to form viable SLAs and later to manage them to effectively minimize possible service violation and penalties

BUILDING TRUST FOR SERVICE ASSESSMENT IN INTERNET-ENABLED COLLABORATIVE PRODUCT DESIGN & REALIZATION ENVIRONMENTS

Reducing costs, increasing speed and leveraging the intelligence of partners involved during product design processes are important benefits of Internet-enabled collaborative product design and realization environments. The options for cost-effective product design, re-design or improvement are at their peak during the early stages of the design process and designers can collaborate with suppliers, manufacturers and other relevant contributors to acquire a better understanding of associated costs and product viability. Collaboration is by no means a new paradigm. However, companies have found distrust of collaborative partners to be the most intractable obstacle to collaborative commerce and Internet-enabled business especially in intellectual property environments, which handle propriety data on a constant basis. This problem is also reinforced in collaborative environments that are distributed in nature. Thus trust is the main driver or enabler of successful collaborative efforts or transactions in Internet-enabled product design environments. Focus is on analyzing the problem of ¡®trust for services¡¯ in distributed collaborative service provider assessment and selection, concentrating on characteristics specific to electronic product design (e-Design) environments. Current tools for such collaborative partner/provider assessment are inadequate or non-existent and researching network, user, communication and service trust problems, which hinder the growth and acceptance of true collaboration in product design, can foster new frontiers in manufacturing, business and technology. Trust and its associated issues within the context of a secure Internet-enabled product design & realization platform is a multifaceted and complex problem, which demands a strategic approach crossing disciplinary boundaries. A Design Environment Trust Service (DETS) framework is proposed to incorporate trust for services in product design environments based on client specified (or default) criteria. This involves the analysis of validated network (objective) data and non-network (subjective) data and the use of Multi Criteria Decision Making (MCDM) methodology for the selection of the most efficient service provision alternative through the minimization of distance from a specified ideal point and interpreted as a Dynamic (Design) Trust Index (DTI) or rank. Hence, the service requestor is provided with a quantifiable degree of belief to mitigate information asymmetry and enable knowledgeable decision-making regarding trustworthy service provision in a distributed environment

A Survey of Trust Management Models for Cloud Computing

Over the past few years, cloud computing has been widely adopted as a paradigm for large-scale infrastructures. In such a scenario, new security risks arise when different entities or domains share the same group of resources. Involved organizations need to establish some kind of trust relationships, able to define appropriate rules that can control which and how resources and services are going to be shared. The management of trust relationships represents a key challenge in order to meet high security requirements in cloud computing environments. This allows also to boost consumers confidence in cloud services, promoting its adoption. Establishing trust with cloud service providers supports to have confidence, control, reliability, and to avoid commercial issues like lock in. This paper proposes a survey of existing trust management models addressing collaboration agreements in cloud computing scenarios. Main limitations of current approaches are outlined and possible improvements are traced, as well as a future research path

Dynamical trust and reputation computation model for B2C E-Commerce

Trust is one of the most important factors that influence the successful application of network service environments, such as e-commerce, wireless sensor networks, and online social networks. Computation models associated with trust and reputation have been paid special attention in both computer societies and service science in recent years. In this paper, a dynamical computation model of reputation for B2C e-commerce is proposed. Firstly, conceptions associated with trust and reputation are introduced, and the mathematical formula of trust for B2C e-commerce is given. Then a dynamical computation model of reputation is further proposed based on the conception of trust and the relationship between trust and reputation. In the proposed model, classical varying processes of reputation of B2C e-commerce are discussed. Furthermore, the iterative trust and reputation computation models are formulated via a set of difference equations based on the closed-loop feedback mechanism. Finally, a group of numerical simulation experiments are performed to illustrate the proposed model of trust and reputation. Experimental results show that the proposed model is effective in simulating the dynamical processes of trust and reputation for B2C e-commerce

Risk-based framework for SLA violation abatement from the cloud service provider's perspective

© The British Computer Society 2018. The constant increase in the growth of the cloud market creates new challenges for cloud service providers. One such challenge is the need to avoid possible service level agreement (SLA) violations and their consequences through good SLA management. Researchers have proposed various frameworks and have made significant advances in managing SLAs from the perspective of both cloud users and providers. However, none of these approaches guides the service provider on the necessary steps to take for SLA violation abatement; that is, the prediction of possible SLA violations, the process to follow when the system identifies the threat of SLA violation, and the recommended action to take to avoid SLA violation. In this paper, we approach this process of SLA violation detection and abatement from a risk management perspective. We propose a Risk Management-based Framework for SLA violation abatement (RMF-SLA) following the formation of an SLA which comprises SLA monitoring, violation prediction and decision recommendation. Through experiments, we validate and demonstrate the suitability of the proposed framework for assisting cloud providers to minimize possible service violations and penalties