The Mediating Role of Incumbent System Habit in the Relationship between Customers Perceived Value and Repurchase Intention in Smartphone Industry in Malaysia

The increasing number of smartphone vendors have made the competition in smartphone industry becomes fiercer than before. The implementation of habit construct in the research model have recently gained increasing attention among the IT researchers. Despite preliminary literatures perceived consumer habit as determinant of repurchase behavior in digital context, majority of the studies have defined consumer habit from the perspective of situation of use, and still lack of research focusing on habit from the perspective of skill developed related to the system. This study therefore aims to provide research model investigating the mediating role of skill-based habit related to the system (incumbent system habit) in the relationship between customer perceived value and customer repurchase intention in smartphone context

ARE YOU AFRAID OF TRANSITING FROM WEB TO MOBILE PAYMENT? THE BIAS AND MODERATING ROLE OF INERTIA

The web-mobile payment transition has recently become a trend of business extension in the online payment marketplace. However, channel conflicts always exist in a multichannel environment which harms users’ willingness to try out new entrants. Using the status quo bias theory and the coping theory as theoretical lenses, we develop a model to investigate the role of traditional web payment inertia on mobile payment (MP) adoption. Our model posits that consumers’ intention to use MP, a form of coping intention, is a combination consequence of primary and secondary appraisal. Web payment inertia in turn demonstrates its effects on MP adoption via the primary and secondary appraisal process. Specifically, we hypothesize that inertia leads to decreased perceived value and increased perceived risk (i.e. primary appraisal factors) of the newly introduced MP. In addition, we hypothesize that inertia moderates the relationship between perceived controllability (i.e. secondary appraisal factor) and intention to use MP, such that perceived controllability becomes more important in the presence of inertia. We intend to conduct a field survey to test the research model and hypotheses

Does adoption mean the same to every user? A study of active and passive usage of mobile instant messaging applications

This research-in-progress paper studies the active and passive usage of mobile instant messaging (MIM) applications. Grounded on two-factor theory and three-factor theory, we propose the features of MIM applications influence the active/passive usage of MIM applications through users’ satisfaction and dissatisfaction. The proposed features are categorized into three factors: exciting factors which contain design aesthetics, customization and enjoyment, performance factors which include sociability, convenience and privacy assurance, and basic factors which are application costs and technical functionality. To test hypothetical relationships in this study, we plan to use a survey method. The potential implications to both literature and practice are discussed

UNDERSTANDING CONSUMERS O2O BUSINESS MODEL ADOPTION

O2O, an acronym of online-to-offline or vice versa, is a new business model blending online retailing with offline retailing. This new model improves an existing method of shopping by either integrating the online components for traditional shoppers or the traditional shopping for Internet or mobile shoppers. Few studies have examined consumers’ acceptance of new O2O business model. Therefore, this study attempts to investigate consumer acceptance of O2O business model from the status quo bias and habit perspectives that have been used to examine new system acceptance by past research. Using a sample data collected from 230 respondents, this study applies a structural equation model (SEM) to examine the relationships of the proposed research model. The results reveal that behavioural-based inertia positively impacts perceived ease of use and cognitive-based inertia positively impacts relative advantage, and consequently impacts consumers’ intention to use O2O shopping. In addition, subjective norm positively impacts perceived ease of use and relative advantage, and self-efficacy positively impacts perceived ease of use. Because O2O shopping is a consumer’s adoption of a new business model which involves information technologies and retailing services, this study thus provides in depth insights into enhancing the acceptance of both new information technologies and new business model. Particularly, inertia can facilitate consumers O2O shopping acceptance as opposed to inhibit new system acceptance found in past research. Perceived ease of use and relative advantage fully mediate the relationships between external variables (such as inertia, subjective norm, and self-efficacy) and O2O shopping intention. Implications are drawn for electronic commerce, mobile commerce, and retailing

Effects of user experience on user resistance to change to the voice user interface of an in‑vehicle infotainment system: Implications for platform and standards competition

This study examines the effects of user experience on user resistance to change—particularly, on the relationship between user resistance to change and its antecedents (i.e. switching costs and perceived value) in the context of the voice user interface of an in-vehicle infotainment (IVI) system. This research offers several salient findings. First, it shows that user experience positively moderates the relationship between uncertainty costs (one type of switching cost) and user resistance. It also negatively moderates the association between perceived value and user resistance. Second, the research test results demonstrate that users with a high degree of prior experience with the voice user interface of other smart devices exhibit low user resistance to change to the voice user interface in an IVI system. Third, we show that three types of switching costs (transition costs, in particular) may directly influence users to resist a change to the voice user interface. Fourth, our test results empirically demonstrate that both switching costs and perceived value affect user resistance to change in the context of an IVI system, which differs from the traditional IS research setting (i.e. enterprise systems). These findings may guide not only platform leaders in designing user interfaces, user experiences, and marketing strategies, but also firms that want to defend themselves from platform envelopment while devising defensive strategies in platform and standards competition

Validity and reliability of the utilitarian value, hedonic value, brand satisfaction, emotional attachment, brand trust and mobile phone brand loyalty scales

This paper examines the impact of fraud specific problem representation (FSPR) on the relationship with Accountants’ Skills Requirement (SR) and Fraud risk assessment (FRA) in the Nigerian public sector.The research methodology is quantitative with cross-sectional design and survey.The respondents are accountants (i.e. auditors and forensic accountants) in the public sector accounting and auditing institutions.The study addresses the gap in the literature by highlighting the significant influence of FSPR on SR and FRA regarding fraud detection, prevention and response.The findings from a second generation statistical analysis tool of the Partial Least Square-Structural Equation Modelling (PLS-SEM) confirm the direct relationship of accountants’ skills on fraud risk assessment. Also, a direct relationship of accountants’ skills on fraud specific problem representation, and fraud specific problem representation on fraud risk assessment and the indirect relationship of fraud specific problem representation on skills and fraud risk assessment.This study may help to enhance the regulatory, ethical, institutional and legal framework in Nigeria especially and the developing nations in general.Furthermore, it will accord support for the government transformation programme on efficient and effective public sector and capacity building of the workforce

INSIGHTS INTO PERSONAL ICT USE: UNDERSTANDING CONTINUANCE AND DISCONTINUANCE OF WEARABLE SELF-TRACKING DEVICES

Wearable self-tracking devices become increasingly common in our society and reflect the trend towards the digitized individual. However, little is known what drives the continuance and dis-continuance usage of such devices. To empirically analyze factors leading to continuance and discontinuance of wearable self-tracking device usage, we develop a conceptual model based on established post-adoption concepts and the dual-factor theory. We validate it by applying structural equation modeling on collected survey data among 357 self-tracking users. Whereas previous research focuses on predicting continuance intentions, our results reveal discontinu-ance to be another decisive determinant of usage behavior. Additionally, we provide insights into factors driving continuance and discontinuance intentions and derive practical implications for producers. Our results advance the theoretical discourse on IS post-adoption behavior in a personal ICT context

Revisiting customer loyalty toward mobile e-commerce in the hospitality industry: does brand viscosity matter?

Purpose To better understand how to retain hospitality customers in the fierce competition among mobile applications, this study aims to propose and empirically validates an integrative framework, which elaborates how conscious and subconscious factors, together with affective factors, may induce app loyalty and how brand viscosity moderates such effects. Design/methodology/approach The authors conducted an online survey to collect data and received a total of 268 valid responses. This study splits the data into two groups (brand viscosity vs non-viscosity). Then, the authors performed a multi-group structural equation modeling with Chi-square difference tests to compare the model between the two groups. Findings The findings support the integrative model and reveal that the influence of app satisfaction on loyalty is stronger for app users who do not stick to one brand across the website and mobile app channels. Moreover, for those with brand viscosity, habit and switching cost are two significant determinants that exert positive effects in inducing app loyalty. Research limitations/implications Brand viscosity across different channels matters for the effects of habit and switching costs in shaping app loyalty. E-commerce managers should elaborate on brand management among various booking channels and establish effective digital marketing strategies to facilitate the formation of usage habits and switching costs and to enhance brand viscosity across channels. Originality/value This research advances the knowledge of app loyalty in hospitality by providing a comprehensive explanatory framework from affective, conscious and subconscious lenses. This research is among the first to unveil the impact of brand viscosity on the links between loyalty and its determinants

Innovative user engagement and playfulness on adoption intentions of technological products: evidence from SEM-based multivariate approach

Using ubiquitous computing devices, also UCD, is a conscious decision made by consumers, success of which depends on how much it involves and engages the user that results in functional, hedonic and social experiences in user’s context and long-term success for organization. User engagement, tested in multifarious concepts, indicates that experiences that are significantly hedonic create an affective bond with the device and deliver high value to the consumer. This study verifies and investigates the dispositional and impacting factors that influence a consumer’s adoption intention for radical or incremental innovation or loyalty to an incumbent ubiquitous computing device through concept of user engagement, self-congruity theory, innovativeness and playfulness. The research was based on a survey questionnaire collected from users of ubiquitous computing devices (UCDs) belonging to an educated urban population from an age group of 18 to 35 years residing in Karachi through convenience and self-selection sampling. In total, 654 complete responses were received coded in SPSS and the model was analysed through AMOS 23.0. Results indicate that three dimensions of user engagement are significant for ubiquitous computing devices (UCDs): focused attention, interaction appeal and perceived usability. The first two are significantly positive towards playfulness creating an association with self-concept leading to innovative consumer’s innovation adoption and others having loyalty with incumbent device. The research theoretically contributes by identification of user engagement dimensions and significance of incumbent loyalty in innovation adoption phenomeno

Learning technology acceptance and continuance intention among business students: The mediating effects of confirmation, flow, and engagement

The emergence of mobile applications has opened the door to a new kind of information and communication technology tool and educational support which is vital for students’ positive learning behaviours. The aims of this study were to examine the effects of three mediators (confirmation, flow, and student engagement) on students’ learning technology acceptance and information systems continuance intention, and to explore the functions of these variables in the mediating process between learning technology acceptance and continuance intention. Using PROCESS macro program where the bootstrap confidence interval was adopted, a parallel multiple mediation model and a serial multiple mediation model were tested. Two of the three proposed hypotheses were supported. Business students’ confirmation and flow, elicited by the m-learning app, were two mediating factors with high ratios (0.6655, 95% CI = 0.2635 to 0.6085) of the overall indirect effect to the total effect, which related to students’ decisions in continuous usages of the technology. We concluded that the continuous use of the m-learning app was driven not only by students’ flexible thinking skills in accepting new learning technology, but also by a set of cognitive attributes reflecting users’ positive experiences with the system