Data mining technology for the evaluation of learning content interaction

Interactivity is central for the success of learning. In e-learning and other educational multimedia environments, the evaluation of interaction and behaviour is particularly crucial. Data mining – a non-intrusive, objective analysis technology – shall be proposed as the central evaluation technology for the analysis of the usage of computer-based educational environments and in particular of the interaction with educational content. Basic mining techniques are reviewed and their application in a Web-based third-level course environment is illustrated. Analytic models capturing interaction aspects from the application domain (learning) and the software infrastructure (interactive multimedia) are required for the meaningful interpretation of mining results

A fine grained heuristic to capture web navigation patterns

In previous work we have proposed a statistical model to capture the user behaviour when browsing the web. The user navigation information obtained from web logs is modelled as a hypertext probabilistic grammar (HPG) which is within the class of regular probabilistic grammars. The set of highest probability strings generated by the grammar corresponds to the user preferred navigation trails. We have previously conducted experiments with a Breadth-First Search algorithm (BFS) to perform the exhaustive computation of all the strings with probability above a specified cut-point, which we call the rules. Although the algorithm’s running time varies linearly with the number of grammar states, it has the drawbacks of returning a large number of rules when the cut-point is small and a small set of very short rules when the cut-point is high. In this work, we present a new heuristic that implements an iterative deepening search wherein the set of rules is incrementally augmented by first exploring trails with high probability. A stopping parameter is provided which measures the distance between the current rule-set and its corresponding maximal set obtained by the BFS algorithm. When the stopping parameter takes the value zero the heuristic corresponds to the BFS algorithm and as the parameter takes values closer to one the number of rules obtained decreases accordingly. Experiments were conducted with both real and synthetic data and the results show that for a given cut-point the number of rules induced increases smoothly with the decrease of the stopping criterion. Therefore, by setting the value of the stopping criterion the analyst can determine the number and quality of rules to be induced; the quality of a rule is measured by both its length and probability

Generating dynamic higher-order Markov models in web usage mining

Markov models have been widely used for modelling users’ web navigation behaviour. In previous work we have presented a dynamic clustering-based Markov model that accurately represents second-order transition probabilities given by a collection of navigation sessions. Herein, we propose a generalisation of the method that takes into account higher-order conditional probabilities. The method makes use of the state cloning concept together with a clustering technique to separate the navigation paths that reveal differences in the conditional probabilities. We report on experiments conducted with three real world data sets. The results show that some pages require a long history to understand the users choice of link, while others require only a short history. We also show that the number of additional states induced by the method can be controlled through a probability threshold parameter

Automated user modeling for personalized digital libraries

Digital libraries (DL) have become one of the most typical ways of accessing any kind of digitalized information. Due to this key role, users welcome any improvements on the services they receive from digital libraries. One trend used to improve digital services is through personalization. Up to now, the most common approach for personalization in digital libraries has been user-driven. Nevertheless, the design of efficient personalized services has to be done, at least in part, in an automatic way. In this context, machine learning techniques automate the process of constructing user models. This paper proposes a new approach to construct digital libraries that satisfy user’s necessity for information: Adaptive Digital Libraries, libraries that automatically learn user preferences and goals and personalize their interaction using this information

Data mining technology for the evaluation of web-based teaching and learning systems

Instructional design for Web-based teaching and learning environments causes problems for two reasons. Firstly, virtual forms of teaching and learning result in little or no direct contact between instructor and learner, making the evaluation of course effectiveness difficult. Secondly, the Web as a relatively new teaching and learning medium still requires more research into learning processes with this technology. We propose data mining – techniques to discover and extract knowledge from a database – as a tool to support the analysis of student learning processes and the evaluation of the effectiveness and usability of Web-based courses. We present and illustrate different data mining techniques for the evaluation of Web-based teaching and learning systems

Computing the entropy of user navigation in the web

Navigation through the web, colloquially known as "surfing", is one of the main activities of users during web interaction. When users follow a navigation trail they often tend to get disoriented in terms of the goals of their original query and thus the discovery of typical user trails could be useful in providing navigation assistance. Herein, we give a theoretical underpinning of user navigation in terms of the entropy of an underlying Markov chain modelling the web topology. We present a novel method for online incremental computation of the entropy and a large deviation result regarding the length of a trail to realize the said entropy. We provide an error analysis for our estimation of the entropy in terms of the divergence between the empirical and actual probabilities. We then indicate applications of our algorithm in the area of web data mining. Finally, we present an extension of our technique to higher-order Markov chains by a suitable reduction of a higher-order Markov chain model to a first-order one

Applications of concurrent access patterns in web usage mining

This paper builds on the original data mining and modelling research which has proposed the discovery of novel structural relation patterns, applying the approach in web usage mining. The focus of attention here is on concurrent access patterns (CAP), where an overarching framework illuminates the methodology for web access patterns post-processing. Data pre-processing, pattern discovery and patterns analysis all proceed in association with access patterns mining, CAP mining and CAP modelling. Pruning and selection of access pat-terns takes place as necessary, allowing further CAP mining and modelling to be pursued in the search for the most interesting concurrent access patterns. It is shown that higher level CAPs can be modelled in a way which brings greater structure to bear on the process of knowledge discovery. Experiments with real-world datasets highlight the applicability of the approach in web navigation