Utilising content marketing metrics and social networks for academic visibility

There are numerous assumptions on research evaluation in terms of quality and relevance of academic contributions. Researchers are becoming increasingly acquainted with bibliometric indicators, including; citation analysis, impact factor, h-index, webometrics and academic social networking sites. In this light, this chapter presents a review of these concepts as it considers relevant theoretical underpinnings that are related to the content marketing of scholars. Therefore, this contribution critically evaluates previous papers that revolve on the subject of academic reputation as it deliberates on the individual researchers’ personal branding. It also explains how metrics are currently being used to rank the academic standing of journals as well as higher educational institutions. In a nutshell, this chapter implies that the scholarly impact depends on a number of factors including accessibility of publications, peer review of academic work as well as social networking among scholars.peer-reviewe

A Review of Theory and Practice in Scientometrics

Scientometrics is the study of the quantitative aspects of the process of science as a communication system. It is centrally, but not only, concerned with the analysis of citations in the academic literature. In recent years it has come to play a major role in the measurement and evaluation of research performance. In this review we consider: the historical development of scientometrics, sources of citation data, citation metrics and the “laws" of scientometrics, normalisation, journal impact factors and other journal metrics, visualising and mapping science, evaluation and policy, and future developments

The distorted mirror of Wikipedia: a quantitative analysis of Wikipedia coverage of academics

Activity of modern scholarship creates online footprints galore. Along with traditional metrics of research quality, such as citation counts, online images of researchers and institutions increasingly matter in evaluating academic impact, decisions about grant allocation, and promotion. We examined 400 biographical Wikipedia articles on academics from four scientific fields to test if being featured in the world's largest online encyclopedia is correlated with higher academic notability (assessed through citation counts). We found no statistically significant correlation between Wikipedia articles metrics (length, number of edits, number of incoming links from other articles, etc.) and academic notability of the mentioned researchers. We also did not find any evidence that the scientists with better WP representation are necessarily more prominent in their fields. In addition, we inspected the Wikipedia coverage of notable scientists sampled from Thomson Reuters list of "highly cited researchers". In each of the examined fields, Wikipedia failed in covering notable scholars properly. Both findings imply that Wikipedia might be producing an inaccurate image of academics on the front end of science. By shedding light on how public perception of academic progress is formed, this study alerts that a subjective element might have been introduced into the hitherto structured system of academic evaluation.Comment: To appear in EPJ Data Science. To have the Additional Files and Datasets e-mail the corresponding autho

Reviewing, indicating, and counting books for modern research evaluation systems

In this chapter, we focus on the specialists who have helped to improve the conditions for book assessments in research evaluation exercises, with empirically based data and insights supporting their greater integration. Our review highlights the research carried out by four types of expert communities, referred to as the monitors, the subject classifiers, the indexers and the indicator constructionists. Many challenges lie ahead for scholars affiliated with these communities, particularly the latter three. By acknowledging their unique, yet interrelated roles, we show where the greatest potential is for both quantitative and qualitative indicator advancements in book-inclusive evaluation systems.Comment: Forthcoming in Glanzel, W., Moed, H.F., Schmoch U., Thelwall, M. (2018). Springer Handbook of Science and Technology Indicators. Springer Some corrections made in subsection 'Publisher prestige or quality