El valor percibido en webs de social commerce: Efectos sobre la lealtad del consumidor.

El estudio del comportamiento del consumidor en webs de social commerce está en auge, debido al gran crecimiento del sector en los últimos años. A pesar de ello, su comprensión se encuentra en su infancia, debido a la multitud de factores influyentes. Esta investigación, a través de la metodología del estímulo-organismo-respuesta, estudia qué papel tiene el valor percibido (O) por el consumidor, mediante el análisis de dos de sus principales antecedentes (calidad del sistema y del servicio) (S), así como de sus efectos sobre la lealtad (R). Los resultados obtenidos a partir de la aplicación de la técnica PLS a una muestra de 272 consumidores habituales de estas webs ponen de manifiesto la gran importancia que la calidad de la web tiene en la generación de valor en el consumidor, así como el rol clave de éste sobre las intenciones del consumidor tanto para volver a comprar como para recomendar.Universidad de Málaga. Campus de Excelencia Internacional Andalucía Tech

The 4s web-marketing mix model

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u

Determinants for a generic mobile commerce transformation framework

Current technological advancement has given the necessary impetus for businesses to transform from traditional ways into to mobile business or m-businesses. This transformation has begun from the Internet era, where traditional businesses transformed to e-businesses by taking advantages of the facilities offered by the Internet. Recent development in wireless technology facilitated businesses to move further to m-businesses. Despite the development in the technical domain, it appears that businesses still struggle to comprehend the processes involved in the transformation because a proper framework is yet to evolve. This work-in-progress paper provides a background to such transformation with a method to achieve this transformation

The role of organisational culture during the implementation of internal succession planning within Malaysian research universities

Succession planning is not new to academia and many institutions have supported these programs for years. Few, however, have adopted formal succession planning strategies that are both strategic and deliberate and encompass the full spectrum of succession planning activities. However, less is understood about the role of culture on succession planning within public universities in Malaysia. Nevertheless; there is an absence of a comprehensive conceptual model of the culture-succession relationship in the literature that includes the impact of moderators such as national culture. A mixed mode design was adopted by the study where qualitative data was first collected, analyzed and then used to develop a survey instrument for the quantitative phase of the study. The study surveyed 375 academic staff of the five research universities in Malaysia, and the results were analyzed using the IBM SPSS for Windows and PLS-SEM. A structural model was built to identify the relationship between the organisational culture and succession planning and the moderating effect of the national culture in public research universities. The study's findings showed that succession planning is still new to public universities in Malaysia and training and development are still unstructured. Although there was a positive and significant relationship between organisational culture and succession planning, whereas, findings suggested national culture showed a moderating effect on the relationship of organisational culture and succession planning. The model can help to analyze organisational culture in order to change the Malaysian public universities’ strategy to implement succession planning

Towards Developing Grid-based Portals for E-Commerce on-Demand Services on a Utility Computing Platform

Trends and current practices in the design and development of grid-enabled portals(GeP) reveal the need to identify and fulfill certain additional relevant requirements in order to build applicable and usable grid-enabled portals for evolving computing platforms such as the utility computing (UC). This paper reports an investigation of the minimum relevant additional requirements that must be fulfilled to attain effective GeP design for UC. A GeP prototype for the Grid-based Utility Infrastructure for Small, Micro, and Medium Enterprises (SMME) Enabling Technology (GUISET) initiative – a UC platform was developed, and an analytic evaluation experiment undertaken in the study to elicit these additional requirements using a set of benchmark requirements (standards) revealed that it fulfilled the minimum requirements to be suitable for UC context. The result of the study underlines the need for more controlled experiments in portal prototyping in order to foster the practice of GeP design for UC