A Recommender System for Online Consumer Reviews

Online consumer reviews have helped consumers to increase their knowledge about different products/services. While most previous studies try to provide general models that predict performance of online reviews, this study notes that different people look for different types of reviews. Hence, there is a need for developing a system that that is able to sort reviews differently for each user based on the ratings they previously assigned to other reviews. Using a design science approach, we address the above need by developing a recommender system that is able to predict the perceptions of each user regarding helpfulness of a specific review. In addition to addressing the sorting problem, this study also develops models that extract objective information from the text of online reviews including utilitarian cues, hedonic cues, product quality, service quality, price, and product comparison. Each of these characteristics may also be used for sorting and filtering online reviews

Social learning approach in designing persuasive e-commerce recommender system model

Intention to purchase in existing online business practice is learned through observation of information display by online seller. The emergent growth of persuasive technologies currently holds a great potential in driving a positive influence towards consumer purchase behavior. But to date, there is still limited research on implementing persuasion concept into the recommender system context. Drawing upon the principle design of persuasive system, the main purpose of this study is to explore social learning advantages in creating persuasive features for E-Commerce recommender system. Based on Social Cognitive Theory, the influence of personal and environmental factors will be examined in measuring consumer purchase intention. In addition, dimensions of social learning environment are represented by observational learning theory and cognitive learning theory. From those reviews, this study assumed that social learning environment can be created based on attentiveness, retentiveness, motivational, knowledge awareness and interest evaluation cues of consumer learning factors. Furthermore, the persuasive environment of recommender system is assumed to have positive influence towards individual characteristics such as self-efficacy behavior, perceived task complexity and confused by over choice. Findings from those reviews have contributed to the development of a research model in visualizing social learning environment that can be used to develop a persuasive recommender system in E-Commerce and hence measures the impact towards consumer purchase intention

Trust-based content filtering: Investigating the association between assurance seals, source expertise, and topics of online product reviews

Online product reviews are a significant component affecting transactions in business-to-consumer (B2C) e-commerce. The sheer volume of online reviews makes it virtually impossible for buyers to systematically process all reviews available. Drawing on the elaboration likelihood model (ELM) and web assurance seals (AS) literature, we investigate the association between two trust-building proxies included in reviews: verified buyer flag (VBF) and reviewer’s technical understanding (TU), and topics discussed in online product reviews. Our results indicate that both VBF and TU affect review content. From a practical perspective, we provide a means of content filtering that can be implemented at a recommender system level to reduce information overload prospective buyers are subjected to. From a theoretical perspective our results indicate there is an identifiable shift that has occurred in the e-commerce environment. More specifically, the evolution of the web has brought elements of consumer-to-consumer (C2C) interactions into the space typically reserved for B2C landscape, where sellers also act as intermediaries facilitating information exchange between buyers

Sequential Recommendation Based on Objective and Subjective Features

Nowadays, sequential recommender systems are widely used in E-commerce fields to capture consumers’ dynamic preferences in short terms. Existing transformer-based recommendation models mainly consider consumer preference for the products and some related features, such as price. However, besides such objective features, some subjective features, such as consumers’ preference for product quality, also affect consumers’ purchase decisions. In this paper, we design a Sequential Recommender system based on Objective and Subjective features (SROS). We construct subjective features by using natural language processing to analyze online consumer reviews. Then we design a feature-level multi-head self-attention to explore the interactions between objective features and subjective features and capture consumers’ dynamic preferences for them among different purchases. Experimental results on real-world datasets demonstrate the effectiveness of the proposed model

Using Textual Summaries to Describe a Set of Products

When customers are faced with the task of making a purchase in an unfamiliar product domain, it might be useful to provide them with an overview of the product set to help them understand what they can expect. In this paper we present and evaluate a method to summarise sets of products in natural language, focusing on the price range, common product features across the set, and product features that impact on price. In our study, participants reported that they found our summaries useful, but we found no evidence that the summaries influenced the selections made by participants

Recommendation, collaboration and social search

This chapter considers the social component of interactive information retrieval: what is the role of other people in searching and browsing? For simplicity we begin by considering situations without computers. After all, you can interactively retrieve information without a computer; you just have to interact with someone or something else. Such an analysis can then help us think about the new forms of collaborative interactions that extend our conceptions of information search, made possible by the growth of networked ubiquitous computing technology. Information searching and browsing have often been conceptualized as a solitary activity, however they always have a social component. We may talk about 'the' searcher or 'the' user of a database or information resource. Our focus may be on individual uses and our research may look at individual users. Our experiments may be designed to observe the behaviors of individual subjects. Our models and theories derived from our empirical analyses may focus substantially or exclusively on an individual's evolving goals, thoughts, beliefs, emotions and actions. Nevertheless there are always social aspects of information seeking and use present, both implicitly and explicitly. We start by summarizing some of the history of information access with an emphasis on social and collaborative interactions. Then we look at the nature of recommendations, social search and interfaces to support collaboration between information seekers. Following this we consider how the design of interactive information systems is influenced by their social elements

The Mediation Effect of Trusting Beliefs on the Relationship Between Expectation-Confirmation and Satisfaction with the Usage of Online Product Recommendation

Online Product Recommendations (OPRs) are increasingly available to onlinecustomers as a value-added self-service in evaluating and choosing a product.Research has highlighted several advantages that customers can gain from usingOPRs. However, the realization of these advantages depends on whether and towhat extent customers embrace and fully utilise them. The relatively low OPR USAgerate indicates that customers have not yet developed trust in OPRs’ performance.Past studies also have established that satisfaction is a valid measure of systemperformance and a consistent significant determinant of users’ continuous systemusage. Therefore, this study aimed to examine the mediation effect of trustingbeliefs on the relationship between expectation-confirmation and satisfaction. Theproposed research model is tested using data collected via an online survey from626 existing users of OPRs. The empirical results revealed that social-psychologicalbeliefs (perceived confirmation and trust) are significant contributors to customersatisfaction with OPRs. Additionally, trusting beliefs partially mediate the impactof perceived confirmation on customer satisfaction. Moreover, this study validatesthe extensions of the interpersonal trust construct to trust in OPRs and examinesthe nomological validity of trust in terms of competence, benevolence, andintegrity. The findings provide a number of theoretical and practical implications.&nbsp

Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online