Sentiment analysis of text with lossless mining

Social networks are becoming more and more real with their power to influence public opinions, election outcomes, or the creation of an artificial surge in demand or supply. The continuous stream of information is valuable, but it comes with a big data problem. The question is how to mine social text at a large scale and execute machine learning algorithms to create predictive models or historical views of previous trends. This paper introduces a cyber dictionary for every user, which contains only words used in tweets - as a case study. Then, it mines all the known and unknown words by their frequency, which provides the analytic capability to run a multi-level classifier

A novel data analytic model for mining user insurance demands from microblogs

This paper proposes a method based on LDA model and Word2Vec for analyzing Microblog users' insurance demands. First of all, we use LDA model to analyze the text data of Microblog user to get their candidate topic. Secondly, we use CBOW model to implement topic word vectorization and use word similarity calculation to expand it. Then we use K-means model to cluster the expanded words and redefine the topic category. Then we use the LDA model to extract the keywords of various insurance information on the “Pingan Insurance” website and analyze the possibility of users with different demands to purchase various types of insurance with the help of word vector similarity. Finally, the validity of the method in this paper is verified against Microblog user information. The experimental results show that the accuracy, recall rate and F1 value of the LDA-CBOW extending method have been proposed compared with that of the traditional LDA model, respectively, which proves the feasibility of this method. The results of this paper will help insurance companies to accurately grasp the preferences of Microblog users, understand the potential insurance needs of users timely, and lay a foundation for personalized recommendation of insurance products

ADDRESSING INFORMALITY IN PROCESSING CHINESE MICROTEXT

Ph.DDOCTOR OF PHILOSOPH

What attracts vehicle consumers’ buying:A Saaty scale-based VIKOR (SSC-VIKOR) approach from after-sales textual perspective?

Purpose: The increasingly booming e-commerce development has stimulated vehicle consumers to express individual reviews through online forum. The purpose of this paper is to probe into the vehicle consumer consumption behavior and make recommendations for potential consumers from textual comments viewpoint. Design/methodology/approach: A big data analytic-based approach is designed to discover vehicle consumer consumption behavior from online perspective. To reduce subjectivity of expert-based approaches, a parallel Naïve Bayes approach is designed to analyze the sentiment analysis, and the Saaty scale-based (SSC) scoring rule is employed to obtain specific sentimental value of attribute class, contributing to the multi-grade sentiment classification. To achieve the intelligent recommendation for potential vehicle customers, a novel SSC-VIKOR approach is developed to prioritize vehicle brand candidates from a big data analytical viewpoint. Findings: The big data analytics argue that “cost-effectiveness” characteristic is the most important factor that vehicle consumers care, and the data mining results enable automakers to better understand consumer consumption behavior. Research limitations/implications: The case study illustrates the effectiveness of the integrated method, contributing to much more precise operations management on marketing strategy, quality improvement and intelligent recommendation. Originality/value: Researches of consumer consumption behavior are usually based on survey-based methods, and mostly previous studies about comments analysis focus on binary analysis. The hybrid SSC-VIKOR approach is developed to fill the gap from the big data perspective