Opinion mining and sentiment analysis in marketing communications: a science mapping analysis in Web of Science (1998–2018)

Opinion mining and sentiment analysis has become ubiquitous in our society, with applications in online searching, computer vision, image understanding, artificial intelligence and marketing communications (MarCom). Within this context, opinion mining and sentiment analysis in marketing communications (OMSAMC) has a strong role in the development of the field by allowing us to understand whether people are satisfied or dissatisfied with our service or product in order to subsequently analyze the strengths and weaknesses of those consumer experiences. To the best of our knowledge, there is no science mapping analysis covering the research about opinion mining and sentiment analysis in the MarCom ecosystem. In this study, we perform a science mapping analysis on the OMSAMC research, in order to provide an overview of the scientific work during the last two decades in this interdisciplinary area and to show trends that could be the basis for future developments in the field. This study was carried out using VOSviewer, CitNetExplorer and InCites based on results from Web of Science (WoS). The results of this analysis show the evolution of the field, by highlighting the most notable authors, institutions, keywords, publications, countries, categories and journals.The research was funded by Programa Operativo FEDER Andalucía 2014‐2020, grant number “La reputación de las organizaciones en una sociedad digital. Elaboración de una Plataforma Inteligente para la Localización, Identificación y Clasificación de Influenciadores en los Medios Sociales Digitales (UMA18‐ FEDERJA‐148)” and The APC was funded by the same research gran

A scientometric analysis and review of fall from height research in construction

Fall from height (FFH) in the construction industry has earned much attention among researchers in recent years. The present review-based study introduced a science mapping approach to evaluate the FFH studies related to the construction industry. This study, through an extensive bibliometric and scientometric assessment, recognized the most active journals, keywords and the nations in the field of FFH studies since 2000. Analysis of the authors’ keywords revealed the emerging research topics in the FFH research community. Recent studies have been discovered to pay more attention to the application of Computer and Information Technology (CIT) tools, particularly building information modelling (BIM) in research related to FFH. Other emerging research areas in the domain of FFH include rule checking, and prevention through design. The findings summarized the mainstream research areas (e.g., safety management program), discussed existing research gaps in FFH domain (e.g., the adaptability of safety management system), and suggests future directions in FFH research. The recommended future directions could contribute to improving safety for the FFH research community by evaluating existing fall prevention programs in different contexts; integrating multiple CIT tools in the entire project lifecycle; designing fall safety courses to workers associated with temporary agents and prototype safety knowledge tool development. The current study was restricted to the FFH literature sample included the journal articles published only in English and in Scopus

AUGUR: Forecasting the Emergence of New Research Topics

Being able to rapidly recognise new research trends is strategic for many stakeholders, including universities, institutional funding bodies, academic publishers and companies. The literature presents several approaches to identifying the emergence of new research topics, which rely on the assumption that the topic is already exhibiting a certain degree of popularity and consistently referred to by a community of researchers. However, detecting the emergence of a new research area at an embryonic stage, i.e., before the topic has been consistently labelled by a community of researchers and associated with a number of publications, is still an open challenge. We address this issue by introducing Augur, a novel approach to the early detection of research topics. Augur analyses the diachronic relationships between research areas and is able to detect clusters of topics that exhibit dynamics correlated with the emergence of new research topics. Here we also present the Advanced Clique Percolation Method (ACPM), a new community detection algorithm developed specifically for supporting this task. Augur was evaluated on a gold standard of 1,408 debutant topics in the 2000-2011 interval and outperformed four alternative approaches in terms of both precision and recall

Detecting Real-World Influence Through Twitter

In this paper, we investigate the issue of detecting the real-life influence of people based on their Twitter account. We propose an overview of common Twitter features used to characterize such accounts and their activity, and show that these are inefficient in this context. In particular, retweets and followers numbers, and Klout score are not relevant to our analysis. We thus propose several Machine Learning approaches based on Natural Language Processing and Social Network Analysis to label Twitter users as Influencers or not. We also rank them according to a predicted influence level. Our proposals are evaluated over the CLEF RepLab 2014 dataset, and outmatch state-of-the-art ranking methods.Comment: 2nd European Network Intelligence Conference (ENIC), Sep 2015, Karlskrona, Swede