Comparative Advertising in the Global Marketplace: The Effects of Cultural Orientation on Communication

This research examined the efficacy of one type of communication strategy, comparative advertising, in communicating product superiority to consumers across different cultures. In individualist cultures such as the United States, comparative advertising that highlights the superiority of the target brand is seen as more effective. However, in collectivist cultures such as Thailand, comparative advertising that highlights the similarity between brands is more likely to be effective. In addition, comparative advertising was more believable for unfamiliar brands in individualist cultures whereas comparison for familiar brands was more believable in collectivist cultures.http://deepblue.lib.umich.edu/bitstream/2027.42/39712/3/wp328.pd

Rights, social policy and reproductive wellbeing: the Vietnam situation

Wellbeing Rights and Reproduction Research Paper I

Catalytic enantioselective synthesis of quaternary carbon stereocentres.

Quaternary carbon stereocentres-carbon atoms to which four distinct carbon substituents are attached-are common features of molecules found in nature. However, before recent advances in chemical catalysis, there were few methods of constructing single stereoisomers of this important structural motif. Here we discuss the many catalytic enantioselective reactions developed during the past decade for the synthesis of single stereoisomers of such organic molecules. This progress now makes it possible to incorporate quaternary stereocentres selectively in many organic molecules that are useful in medicine, agriculture and potentially other areas such as flavouring, fragrances and materials

Pleasures in Socialism: Leisure and Luxury in the Eastern Bloc

This book is a significant contribution to the studies of everyday life in Eastern Europe under communist rule. It is the third in a series of volumes edited and written with Susan E. Reid, which examine the material culture of the Eastern Bloc: see Style and Socialism (Berg, 2000) and Socialist Spaces (Berg, 2003). Reviewing these titles in the London Review of Books, Sheila Fitzpatrick credits Crowley and Reid as ‘two cultural historians who have played a leading role in the development of studies of the everyday in the former Soviet bloc’. The 14 essays explore how leisure and the consumption of luxury goods formed zones that communist states sought to shape, and thereby to extend the reach of their authority. Yet at the same time, they also presented opportunities for people to assert their individuality and enjoy unlicensed pleasures. This contrasts strongly with the conventional scholarship on the Soviet Bloc, which stresses poverty and repression. Crowley's contribution was to write, with Reid, a 21,000-word critical review of existing debates about leisure and luxury in the Bloc and make a number of propositions about the way in which these concepts and practices need to be further conceptualised and researched. This essay also functions as an introduction to the book. The origins of the book lie in a conference organised by Crowley and Reid at the V&A Museum in London in 2007. Following publication, Crowley was invited to talk about the themes in this volume at Södertörn University, Centre for Baltic and East European Studies in Stockholm (2012). A review of this book was published in Slavic Review (2011). Crowley and Reid were also interviewed about the volume in an hour-long podcast for New Books in Eastern Europe Studies (2012)

The Right to Dream: Promising Practices Improve Odds for Latino Men and Boys

This report is organized around five experiences that define social and economic equity for men and boys of color, which in turn highlight nine priorities that require our attention and investments in order to remove structural barriers to success and allow young Latino men to see a clear path toward a positive future