69,428 research outputs found
Conversion Prediction Using Multi-task Conditional Attention Networks to Support the Creation of Effective Ad Creative
Accurately predicting conversions in advertisements is generally a
challenging task, because such conversions do not occur frequently. In this
paper, we propose a new framework to support creating high-performing ad
creatives, including the accurate prediction of ad creative text conversions
before delivering to the consumer. The proposed framework includes three key
ideas: multi-task learning, conditional attention, and attention highlighting.
Multi-task learning is an idea for improving the prediction accuracy of
conversion, which predicts clicks and conversions simultaneously, to solve the
difficulty of data imbalance. Furthermore, conditional attention focuses
attention of each ad creative with the consideration of its genre and target
gender, thus improving conversion prediction accuracy. Attention highlighting
visualizes important words and/or phrases based on conditional attention. We
evaluated the proposed framework with actual delivery history data (14,000
creatives displayed more than a certain number of times from Gunosy Inc.), and
confirmed that these ideas improve the prediction performance of conversions,
and visualize noteworthy words according to the creatives' attributes.Comment: 9 pages, 6 figures. Accepted at The 25th ACM SIGKDD Conference on
Knowledge Discovery and Data Mining (KDD 2019) as an applied data science
pape
Deep Learning based Recommender System: A Survey and New Perspectives
With the ever-growing volume of online information, recommender systems have
been an effective strategy to overcome such information overload. The utility
of recommender systems cannot be overstated, given its widespread adoption in
many web applications, along with its potential impact to ameliorate many
problems related to over-choice. In recent years, deep learning has garnered
considerable interest in many research fields such as computer vision and
natural language processing, owing not only to stellar performance but also the
attractive property of learning feature representations from scratch. The
influence of deep learning is also pervasive, recently demonstrating its
effectiveness when applied to information retrieval and recommender systems
research. Evidently, the field of deep learning in recommender system is
flourishing. This article aims to provide a comprehensive review of recent
research efforts on deep learning based recommender systems. More concretely,
we provide and devise a taxonomy of deep learning based recommendation models,
along with providing a comprehensive summary of the state-of-the-art. Finally,
we expand on current trends and provide new perspectives pertaining to this new
exciting development of the field.Comment: The paper has been accepted by ACM Computing Surveys.
https://doi.acm.org/10.1145/328502
CHORUS Deliverable 2.2: Second report - identification of multi-disciplinary key issues for gap analysis toward EU multimedia search engines roadmap
After addressing the state-of-the-art during the first year of Chorus and establishing the existing landscape in
multimedia search engines, we have identified and analyzed gaps within European research effort during our second year.
In this period we focused on three directions, notably technological issues, user-centred issues and use-cases and socio-
economic and legal aspects. These were assessed by two central studies: firstly, a concerted vision of functional breakdown
of generic multimedia search engine, and secondly, a representative use-cases descriptions with the related discussion on
requirement for technological challenges. Both studies have been carried out in cooperation and consultation with the
community at large through EC concertation meetings (multimedia search engines cluster), several meetings with our
Think-Tank, presentations in international conferences, and surveys addressed to EU projects coordinators as well as
National initiatives coordinators. Based on the obtained feedback we identified two types of gaps, namely core
technological gaps that involve research challenges, and “enablers”, which are not necessarily technical research
challenges, but have impact on innovation progress. New socio-economic trends are presented as well as emerging legal
challenges
Analyzing Learned Molecular Representations for Property Prediction
Advancements in neural machinery have led to a wide range of algorithmic
solutions for molecular property prediction. Two classes of models in
particular have yielded promising results: neural networks applied to computed
molecular fingerprints or expert-crafted descriptors, and graph convolutional
neural networks that construct a learned molecular representation by operating
on the graph structure of the molecule. However, recent literature has yet to
clearly determine which of these two methods is superior when generalizing to
new chemical space. Furthermore, prior research has rarely examined these new
models in industry research settings in comparison to existing employed models.
In this paper, we benchmark models extensively on 19 public and 16 proprietary
industrial datasets spanning a wide variety of chemical endpoints. In addition,
we introduce a graph convolutional model that consistently matches or
outperforms models using fixed molecular descriptors as well as previous graph
neural architectures on both public and proprietary datasets. Our empirical
findings indicate that while approaches based on these representations have yet
to reach the level of experimental reproducibility, our proposed model
nevertheless offers significant improvements over models currently used in
industrial workflows
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