A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns. The outcome of the paper is the derivation of four mobile marketing standard types and an examination of campaign objectives that can be addressed by mobile marketing. The proposed scheme allows to unambiguously characterize any given mobile marketing campaign and to identify the respective objectives.

Influencing Factors for the Introduction of Mobile-Integrated Business Processes

Although mobile information technology is introduced in business processes of enterprises for many years, many projects for integrating mobile workforces still fail to generate a business value for the company. However, reasons for a successful introduction of mobile IT have not been investigated so far. In this paper, we present the findings of a grounded theory study that focused on influencing factors for the introduction of mobile-integrated business processes. The outcome of the paper is a theoretical framework describing the decision process and the intervening conditions on the intention to introduce mobile-integrated business processes. The framework should be extended by the effects resulting from the introduction of mobile IT to get a picture as complete as possible

A Contribution to Theory Building for Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research

Marketing experts consider the mobile device as an extremely promising marketing tool as it supports them to cope with their major challenge: getting time and attention from customers. Current mobile marketing research mostly covers success factors and acceptance analysis. Categorization, when addressed, lacks in appropriate foundation and is not linked to objectives at all. In this article we examine 55 case studies in order to identify relevant characteristics of mobile marketing campaigns. The outcome of the paper is the derivation of four mobile marketing standard types and an examination of campaign objectives that can be addressed by mobile marketing. The proposed scheme allows to unambiguously characterize any given mobile marketing campaign and to identify the respective objectives

Unipress 03 - 06/2004: Journal of the University of Augsburg

Zeitschrift der Universität AugsburgJournal of the University of Augsbur

Spartan Daily, November 7, 2013

Volume 141, Issue 31https://scholarworks.sjsu.edu/spartandaily/1450/thumbnail.jp

zwei empirische Untersuchungen zur Erkundung betriebswirtschaftlicher Absatzperspektiven für innovative mobilfunkbasierte Datendienste

Kumulative Dissertatio

Modellierung ortsabhängiger Zugriffskontrolle für mobile Geschäftsprozesse

Der Einsatz mobiler Computer wie Smartphones für die Abarbeitung mobiler Geschäftsprozesse bringt neben großen Vorteilen auch spezifische Sicherheitsherausforderungen mit sich. Als ein Lösungsansatz hierfür wird "ortsabhängige Zugriffskontrolle" verfolgt. Die Grundidee dabei ist es, den aktuellen Aufenthaltsort des Nutzers für die Zugriffskontrollentscheidung auszuwerten. Zur Modellierung solcher Ortseinschränkungen wird eine auf UML-Aktivitätsdiagrammen aufbauende Notation eingeführt