Kreativnost u oglašavanju

Abstract

Na današnjem poslovnom tržištu događaju se svakodnevno razne promjene. Uz mnoštvo dostupnih informacija, ponekad je teško vrednovati te informacije i snaći se na ovako dinamičnom tržištu. U tom segmentu, ključan je razvoj kreativnosti. Na tržištu, ključnu ulogu danas ima marketing koji je postao okosnicom poslovanja. Važno područje marketinga je oglašavanje. Oglašavanje je proces kojem se sve više pridaje pažnje. Predmet istraživanja ovog rada odnosi se na analizu kreativnosti u oglašavanju. Cilj je ovog rada definirati osnovne značajke kreativnosti i oglašavanja. Svrha je ovog rada predstaviti primjere dobre prakse kreativnosti u oglašavanju.Changes happen in the business market on a daily basis. With a wealth of information available, it is sometimes difficult to evaluate information and navigate the market. In this segment, the development of creativity is crucial. In the market, marketing, which has become the backbone of business, plays a key role today. An important area of marketing is advertising. Advertising is a process that is receiving increasing attention. The subject of research in this paper relates to the analysis of creativity in advertising. The aim of this paper is to define the basic features of creativity and advertising. The purpose of this paper is to present examples of good practice creativity in advertising