Gettysburg: Our College\u27s Magazine Winter 2017

From the President Janet Morgan Riggs \u2777 Table of Contents Prolific Preparer of Physics Grads (Alana Allen \u2715, Russell Composto \u2782, Michael Booz \u2716) Prof Notes: Caroline Hartzell Internship SIRIUS-LY a Win-Win (Olivia Branco \u2710) The 411: Mary Clare Lagno P\u2712 ( Africana Studies at 30 Smapshots Finding Balance (Jason McCaffrey \u2794) Gettysburgreat: The Campaign for Our College Accelerated Master of Human Resources Management (MHRM) Degree Path to PEAK Performance (Glenn Cain \u2707) Big Picture (Chris Severini \u2718, Ian Clarke) Conversations Our Unfinished Work: The College\u27s Next Steps Mike Baker Eyes on the Middle East Carina Sitkus Crowning Moments Braden Snyder Connecting College and Communities: The Center for Public Service Celebrates 25 Years Carina Sitkus What Students Do: Out in This World (Leah Pinckney \u2717, Spencer King \u2719) Work that Makes a Difference: Fulbrights to Three (Anoush Aghababian \u2716, Kim Longfellow \u2716, Jesse Siegel \u2716) What Makes Gettysburg Great: The Issue of Food Save the Dates Class Notes In Memory Parting Shot: To Live Greatly (Christopher Gwinn \u2706) Philanthropy is a Way of Life (Pat Henry \u2771)https://cupola.gettysburg.edu/gburgmag/1009/thumbnail.jp

Marketing

Marketing is a human activity aimed at customer satisfaction through exchange. The main objective of the course is a formation of a system of knowledge about the nature and content marketing as a philosophy of business activity in the market economy and competition in preparation for the adoption of qualified decisions in marketing

Gettysburg: Our College\u27s Magazine Spring 2018

From the President Janet Morgan Riggs \u2777 Table of Contents News @ Gettysburg: Majestic Nears 100 (Jean LeGros \u2773) Prof Notes: Christopher Fee (Professor Chris Fee) What to Explore in Computer Science? Jordan Marks \u2718 The 411 (Troy Datcher \u2790) Day to Lead: Conservatory (Professor James Day) Scholars and Authors Snapshots Discovery, Diversity and Excellence in Music Prized Prof. (Avner Dorman) Media Notes Gettysburgreat: What will Gettysburgreat look like? Litigating for Good (Julius Redd \u2707) Dichotomies Illustrated (Zoe Yeoh \u2718) Conversations Determined to Travel: Rejection Drove David Zapate \u2794 Worldwide Kasey Varner \u2714 Complex Memories: The Vietnam War Era Kasey Varner \u2714 Gettysburg Remembers Making it in Marketing: A Strategic Blend of Majors Helps Elise Sondhem \u2715 Drive Big Brands Kasey Varner \u2714 A Horse of Course: Professor Koren Lipsett Karina Sitkus What Students Do: Speaking Arabic (Spencer King ’19, Marley Dizney Swanson ’18) What Makes Gettysburg Great: Studying Salamanders (Professor Ryan Kerney) Work that Makes a Difference: Coming Together (Chentese Stewart-Garner ’18) Save the Dates Class Notes In Memory Parting Shot: a Question of Quality Nancy Springer \u2770https://cupola.gettysburg.edu/gburgmag/1013/thumbnail.jp

Gettysburg: Our College\u27s Magazine Fall 2018

We Are The Champions Brooke Holechek \u2719 Back to Back Champions Table of Contents From the President Janet Morgan Riggs \u2777 History That\u27s Digital Kasey Varner \u2714 Worldwide Connections (Allison Dauner Zoller ’01) Three Join the Board of Trustees Prof Notes: Charles (Buz) Myers JR. P\u2709 (Professor Charles (Buz) Myers) Sunderman Prof. Bill O\u27Hara Pioneers Video Game Music Course Jordan Marks \u2718 Snapshots What Makes a Great Joke? Professor Steve Gimbel The 411 (Sherrin Hilburt Baky-Nessler \u2765, P\u2701) Conversations Big Picture: Special Commencement Miranda Harple Battlefield as Teacher Katelyn Silva Discovering Her Resilience: Rhiannon Winner \u2719 Jeffrey Lauck \u2718 Geologist Bob Gastaldo \u2772 Investigates: Will We Cause Our Own Mass Extinction Lucas Joel What Students Do (Christina Noto ’19) Work Makes a Difference What Makes Gettysburg Great (Prof. Todd W. Neller) Save the Dates News of Note Class Notes Class of 1968 50th Reunion In Memory Parting Shot: 2018 Special Commencement Ceremony Remarks to Men’s and Women’s Lacrosse (Sharon Stephenson) The 1832 Society: The Impact of Legacyhttps://cupola.gettysburg.edu/gburgmag/1014/thumbnail.jp

Gettysburg: Our College\u27s Magazine Spring 2017

From the President Janet Morgan Riggs \u2777 Table of Contents The Win-Win of Giving (Angela Gravino Estes \u2764, Jere Estes \u2765) Prof Notes: Len Goldberg A Career Connector Returns (Rachel Fry \u2715) The 411: Bruce Chamberlin \u2786 The Sights and Sounds of Other Times (Professor Christopher D\u27Addario) Envisioning the Future of the Finance Industry (Eric Allyn P\u2716, Andy Larkin \u2786, Chris Matthaei \u2701, Daria Lo Presti Wallach \u2776) Gettysburgreat: The Campaign for Our College U.S. Department of State Selects Eisenhower Institute Fellows for Diplomacy Lab LAX Top Honor (Carol Daly Cantele \u2783) Kudos from Coaches Conversations We Are All Gettysburg (Darrien Davenport) A Sense of a Place, a Spirit of Place (Christopher Hann) Florida Diaries (Professor Amer Kobaslija, David Rampersad Jr. \u2717) Finding Future Founders (Kasey Varner \u2714) From Gettysburg: A Diploma and a Byline Carina Sitkus Do Great Work: Velkommen Welcome (Julie Welde \u2718, Peter Yergeu \u2718) Do Great Work: Teaching, Learning, and Creative Work (Professor Avner Dorman) Do Great Work: Clean and Green and True to Herself (Tess Barton O\u27Brien \u2706) Save the Dates Class Notes In Memoryhttps://cupola.gettysburg.edu/gburgmag/1010/thumbnail.jp

From physical marketing to web marketing

Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the marketing mix when applied in online environments namely the role of the Ps in a virtual commercial setting and the lack of any strategic elements in the model. Identifies the critical factors of the Web marketing and argues that the basis for successful e-commerce is the full integration of virtual activities into the company's physical strategy, marketing plan and organisational processes. The 4S elements of the Web marketing mix framework offer the basis for developing and commercialising business to consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of three case studies

Marketing space : a conceptual framework for marketing events

Despite the growing resonance of events within the marketing domain, they continue to receive scant coverage in academic literature, and remain a poor relation to other forms of marketing communication. This detracts from them realising their potential as a relevant and pervasive marketing delivery method. Couched between the authors previous and future (ongoing) empirical work in this area, this article provides much needed conceptual development. The paper introduces the core construct of ‘marketing space’ and associated framework. Marketing space represents the distinctive environment a marketing event creates, which is unlike that cultivated by other communication methods. Marketing space is a transient reality where representatives of an organisation come together physically, and in a planned manner, with a gathering of existing and future customer’s, clients, and wider stakeholders. Marketing events are a grouping that comprises a wide and rich variety of event types, which can be termed ‘marketing event platforms’. These range from the largest of congresses or trade shows, to the smallest and most intimate of seminars or hospitality events. The conceptual framework of marketing space, with associated concepts provides the basis of a new lexicon for practitioners and academics interested in, and utilising, events for marketing purpose. The paper also explores the rationale for the growing resonance of marketing events; examining the characteristics of events, including experiential, interactive, targeted, and relational. The paper ends with the introduction of two dichotomies to the lexicon of marketing events’ direct and indirect events, and exclusive and non exclusive events

The effect of marketing strategies on firm performance: a study of furniture manufacturing SMEs in Johor Malaysia

Marketing strategies are critical to improve the performance of any small and medium-sized business in the world. The purpose of this study is to investigate the importance of marketing strategies for small and medium-sized enterprises in Johor, Malaysia, by focusing on the impact of different marketing strategies on firm performance. This thesis emphases on the views of managers and owners on marketing strategies and their impact on firm performance in furniture manufacturing SMEs. The researcher test a model that reflects the expected relationship between entrepreneurial, guerrilla, relationship, ambush, viral and niche marketing strategies and firm performance. Based on a review of pertinent literature, this thesis develops a model that reflects relationship between entrepreneurial, guerrilla, relationship, ambush, viral and niche marketing strategies and firm performance. Quantitative research approach using survey design was adopted. Data was collected using close-ended questionnaires systematically distributed to a sample of 250 potential managers and owners out of which 145 were received useful for the analysis. Both descriptive and inferential statistical tools such as factor analysis and Partial Least Square-Structural Equation Modeling (PLS-SEM) were used to analyse the data using SPSS 23 and SmartPLS 3 software. The study found that the effect of entrepreneurial marketing strategy on performance is not significant. As a result, the owner / manager of the furniture manufacturing SMEs using the guerrilla marketing strategy were found negative effect on the firm performance. Relationship marketing strategy is considered to be using this strategy, followed by niche marketing strategy is the most important determinant of marketing strategy. However, ambush marketing and viral marketing were found to have no significant impact on firm performance. This research contributes to the theoretical and practical knowledge systems by providing evidence of the relationship between niche marketing strategies and their impact on firm performance