Does a creative leader develop successful organisation? – The way of leading by Richard Branson

Abstract

Creativity is now an exposed trait. This is due to the high need for innovation, original and useful solutions that serve the development of the organization, their effective market entry and long-term survival. This publication is a collection of papers prepared under The First National Conference “CREATIVE VIBES. Kreatywnością napędzamy gospodarkę”, whose aim was to stir issues concerning the significance of creativity from the point of view of the development of innovative economy, as well as to draw attention to the role of creativity in the education process of students and its impact on the development of professional competence.To become successful on the competitive market it is essential to be creative and innovative. Richard Branson is a charismatic leader who can be inspiration for others. His leading style is controversial however he manages his organizations successfully. In the article the rules for success by Richard Branson are described. His way of leading can inspire younger leaders to try his method of managing