The Influence of Perceived Risk and e-WOM towards Purchase Intention La Paris Products

Even though the Internet has many economic benefits, some customers are still hesitant to buy inspired perfume products online due to perceived risk. The term "Inspired Perfume" is often used in the beauty industry to refer to products that have a similar scent or quality to a certain perfume brand. Buying Inspired perfume online is risky because customers cannot smell the perfume directly. Another point that needs to be investigated is how electronic word of mouth (e-WOM) communication generated by consumer comments on social networking sites can influence customers' purchase intentions in online shopping stores. This research aims to identify the factors that influence consumers' purchase intention of inspired perfume from La Paris and give recommendations that can be implemented by another inspired perfume marketers to create good strategies for online marketing. The data was collected through an online questionnaire and analyzed by PLS-SEM to assess the relationship between the factors. The results show that perceived risk does not significantly influence consumers' purchase intention, but e-WOM significantly influenced consumers' purchase intention. Another highlight is e-WOM variable is significantly influenced consumer's purchase intention.Keywords: Inspired Perfume, Perceived Risk, e-WOM, and Purchase Intentio

What Makes a Video Viral? The Analysis of Viral Video Attributes Towards Video Marketing in Indonesia’s Health and Beauty Industry

Viral video marketing on Instagram is the future of business as it is a way to do effective and efficient marketing. Nowadays, brands create videos but are unaware of what enables their videos to attract exponential engagement than comparable image content. Some scholars studied the attributes of viral videos, yet none was conducted specifically for viral video marketing using Instagram platform in the health and beauty industry amongst Indonesian. In this paper, researcher aim to identify the significant attributes influencing content in the health and beauty industry and give recommendations to create viral videos for businesses in the respective industry. Using the PLS-SEM, this study investigates the relationship of viral attributes researched by five scholars towards video virality. The research focus is on Indonesian aged 19 to 30 who use Instagram daily and follow 1 account in the respective industry. A total of 104 respondents were chosen. This study was done quantitatively using an online questionnaire. Researcher found elements of laughter in video common elements and novelty impacts significantly in a positive way.Keywords:  Health and Beauty Industry, Instagram, Video Marketing, Viral Attributes, Viralit

Proposed Improvements in Queuing Process of Obstetric Gynecology Polyclinic Outpatient at RSIA BM

As one of the well-known women and children hospitals, RSIA BM already uses advanced technology in its queuing process compared to another hospital that is still using manual processes. However, there are operational issues related to the queuing process in the Obstetrics and Gynecology Polyclinic that triggered dissatisfaction and complaints from the outpatients. In this research, the researcher aims to determine the improvement suggestions in the queuing process by determining the key drivers of customer’s satisfaction. The researcher used a qualitative method and conducted secondary data collection from previous studies. Based on the findings, the solutions recommended by the researcher to improve the outpatient queuing process and its technology are to provide clear information, actively follow up patients, and monitor the queuing waiting time.Keywords: Customer Satisfaction, Queuing Process, Hospital Management, Outpatient, Online Reservatio

The Impacts of Fast Food Brand Collaboration Experience on Brand Love, Brand Prestige, Brand Satisfaction, Brand Trust, and Brand Loyalty

Brand loyalty is one of the vital competitive advantages firms seek to hold their position in the market. With increased competitiveness in the fast-food market, this variable has become more significant to be researched. Some antecedents such as brand experience, brand love, brand prestige, brand satisfaction, and brand trust were depicted can generate brand loyalty. This study aims to investigate the influence of these variables in generating brand loyalty from one of the American FastFood brand case. A quantitative survey method was utilized in the data collection, extracting a total of 258 responses from customers aged between 18 to 24 years old. This study performed descriptive statistics and PLSSEM for data analysis and the result shows a significant indirect influence of brand experience to brand loyalty through mediators of brand love, brand satisfaction, and brand trust. Brand experience is also identified to have an impact on brand prestige. This study contributes to consumer-brand relationships understanding by demonstrating the causal relationships and providing valuable insights to future researchers and fast-food marketers.Keywords: Brand experience, brand love, brand loyalty, brand prestige, brand satisfaction, brand trus

Market Evaluation of Changes in Size and Ingredient of Roti Pisang Production

The pandemic that occurred in 2020 had an impact on the growth of the food and beverage industry managed by SMEs in Indonesia. However, in 2021 there has been a 5% increase in the food and beverage industry. One of them is the bakery business which has increased sales of bread to reach Rp. 18.7 billion. The high demand makes the competition in the bakery business increasingly tight, so UKM Bakery E tries to make various innovations to develop its business but finds some problems in developing it. This happened after a decline in sales of the “Roti Pisang” product so the researchers help by interviewing the owner to find the main problem using root cause analysis and the main problem is product quality instability. Then use the experiment method by changing the size and the ingredient in the production process. The sample that has been made is tested on market with a questionnaire and the result shows that changing the size can help improve the quality of “Roti Pisang” so it can help increase the sales of Bakery E.Keywords: Quality Product, Size, Ingredient, SM

The effects of human resource practices on agility and distribution support competencies (an empirical study of logistics service provider in Indonesia)

Indonesia logistics industry has the greatest potential in the world, with over 200 million people, a huge number of trade agreements, growing e-commerce, and rising citizen purchasing power. This industry, however, has been hindered by a shortage of both quality and quantity of human resources employed in the sectors. To explore the effect of human resource practices have on logistics and supply chain competencies in Indonesia, this paper investigates the relationship between recruitment and selection, training and development, and reward management with the logistics and supply chain competencies of agility and distribution support. Data responses from 61 logistics service providers to a survey in 2022 were tested using hierarchical multiple regression analysis, which revealed recruitment and selection, as well as reward management only found to have a significant positive effect on agility competency. Whereas, training development has a significant positive effect only with distribution support. These results bring new insights that, in the Indonesian logistics sector, individual reward management can facilitate the development of agility, although it is considered a team-based competency. This highlights that LSP service levels in Indonesia are still based on individual effort, requiring effective and engaging individual reward management rather than team-based reward management.Keywords: human resource management practices; logistics and supply chain competencies; Indonesia logistics industr

Seed Round Fundraising on Financing Early-stage Startups in Indonesia

Early-stage startup growth has become the main focus of Indonesia’s government in driving economic growth through the digital business adoption. However, running out of cash or failing to raise new capital is still considered as the main obstacle for early-stage startups in growing and maintaining their business in the market. The difficulties faced by earlystage startup founders due to the lack of financial projections and misvaluing their business in convincing potential investors to get funding. This study focuses on early-stage startups getting funded through seed round investment as getting funded by financial institutions is not an option due to the intangible assets early-stage startups have. Moreover, the objective of this study is to examine the parameters of loans, credit, and funding in organizational and institutional settings. The study was conducted by interviewing startup founders who have gone through and successfully secured seed investment. The result of the analysis shows eight indicators influence investors in determining their investment. By optimizing these indicators, it is expected that early-stage startups become easier in obtaining funding especially in setting the best optimal amount of money to fundraise for their business sustainability.Keywords: Early-stage startups, seed round investment, investor

Economic Asset Optimization To Enhance Profitability Of “XSW” Oil Field Offshore Block

Indonesian oil and gas production decreased in the last decade. Majority current oilfield producer backbone located onshore was mature field category and going to depletion phase. Meanwhile, exploration activities have not found new significant economic oil and gas reserves, then one of the efforts that can be done is to asset optimization the existing oil reserves that still have economic value. To overcome this condition, there have been shifting paradigms by the upstream company to change focus in oil and gas development field from onshore to offshore oilfield. XSW offshore block already produced oil 41.39 MMSTB and had 7.9 MMSTB remaining reserves. The project’s purpose is to create XSW development scenario to enhance its profitability with Environmental Social Governance (ESG) principle, and evaluate project economics through Production Sharing Contract (PSC) cost recovery scheme. The scenario applied sensitivity analysis of oil price, oil production cumulative, operational and capital expenditure. The best scenario can generate 7.3 MMSTB incremental oil production, total investment 81.31 million USD, gross revenue 495.52 million USD, company’s profit 57.73 million USD, government profit 86.6 million USD. As the capital budgeting perspective, the project can generate NPV 18.58 million USD, IRR 20.77%, payback period 5.42 years.Keywords: asset optimization, economic value, offshore oilfield, Environmental Social Governance (ESG), Production Sharing Contract (PSC

Improving Acceptance Of Iposyandu Application In Community Health Workers: Service Science Perspective

Maternal and Child health data report by Community health workers (CHW) is still using paper manually. Consequently, it creates delays in policymaking and implementation. Therefore, the iPosyandu application as developed presenting as a digital health platform in helping CHW store the data online. Despite the benefits of iPosyandu, CHW is still reluctant to use this application. Hence, this study aims to analyze the strategies that can be used to improve the acceptance of the iPosyandu in CHW based on a service science perspective. Service science of value co-creation was chosen as a strategy to create a model of CHW acceptance. By conducting focus group discussions, this study engages the participation of CHW and other relevant stakeholders to explore and develop the strategic processes. The result found the need for government policy support for digitalization in CHW and develop the platform, both in platform regulations and application readiness. After all, digitization in CHW can make stakeholders easier to monitor and more responsive to formulate health policies.Keywords: Community health worker (CHW), iPosyandu, Service Science, Digitalizatio

Financial Literacy, Financial Inclusion, and Digital Literacy: A Survival Kit During the COVID-19 Economic Turbulence

The economic turmoil caused by COVID-19 pandemic has driven regulators and financial services to move towards financial technology to offer better, more efficient financial transactions that also comply with the government’s health policies. These escalations are interrelated between the innovation itself and the users, categorized into three main aspects: financial literacy, financial inclusion, and digital literacy. Although these three indexes have been showing a confident rise per fourth quarter of 2021, this condition should not be treated as an absolute win against the pandemic turbulence and must be cautiously reviewed to prevent further downfall in personal finance. Therefore, this research applied the systematic review with a qualitative approach to compare evidence of financial literacy, financial inclusion, and digital literacy in Indonesia during the COVID-19 pandemic. It was found that financial inclusion is way higher than both financial and digital literacy index, with uneven distribution of financial inclusion across the country. However, the implementation of those variables has not been completely approached using sustainability viewpoint and therefore it is a joint responsibility for all stakeholders including individuals, financial services, and policymakers to elevate those towards inclusivity and sustainability to better promote eco-living and environmental long-term strategies.Keywords: digital literacy, financial inclusion, financial literacy, personal financ