Analisis Determinan Kesempatan Kerja di Jawa Barat

This study aims to prove the influence of Gross Regional Domestic Product, Population, Average Years of Schooling, and Provincial Minimum Wage on Employment Opportunities in West Java. This study uses secondary data or time series over a period of 14 years, namely from 2010-2023. The data analysis technique used in this study is multiple linear regression analysis using SPSS. Based on the results of the study, it can be seen that overall the independent variables, namely gross regional domestic product, population, average years of schooling, and provincial minimum wages have a significant positive effect on employment opportunities in West Java. Partially, the variables of population and average years of schooling have a positive and significant effect on employment opportunities in West Java, while gross regional domestic product and provincial minimum wages do not have a significant effect on employment opportunities in West Java. These findings underline the importance of strengthening gross regional domestic product, managing population numbers, increasing average years of schooling, and adjusting provincial minimum wages in efforts to sustain development in West Java

ANALISIS ISI HYPE CULTURE DALAM MARKETING DAN BRANDING SNEAKERS LOKAL INDONESIA (Analisis Brand Sepatu Compass di Instagram)

This study explores the phenomenon of hype culture in the marketing and branding practices of local Indonesian brands through a case study of the Instagram account @sepatucompass. Sepatu Compass was selected as the research object due to its success in building an exclusive brand image, strong community engagement, and consumer loyalty through effective digital communication strategies. The study aims to analyze how elements of hype culture such as product scarcity, limited releases, local narratives, and creative collaborations are constructed through digital content to shape brand perception. This research employs a descriptive qualitative approach using content analysis of 92 feed posts, 29 reels, and 11 active highlights published between April 2024 and March 2025. The findings show that Compass consistently utilizes visual narratives, strategic collaborations, and educational and community-based content to create symbolic value and foster emotional engagement with its audience. Instagram proves to be an effective medium for building hype, cultivating collective identity, and strengthening the digital ecosystem between the brand and its community. This study contributes to digital communication studies, local brand strategy development, and understanding consumer culture among youth in the social media era. Keywords: hype culture, digital branding, Sepatu Compass, Instagram, digital community, content analysi

PENGARUH MOTIVASI PENGETAHUAN PERPAJAKAN DAN MOTIVASI KARIR TERHADAP MINAT MAHASISWA MENGIKUTI PELATIHAN BREVET PAJAK

This study aims to analyze the influence of Tax Knowledge Motivation and Career Motivation on Accounting Students’ Interest in Attending Tax Brevet Training. A quantitative approach was used, with data collected through a survey questionnaire distributed to 88 accounting students. The data were analyzed using multiple linear regression along with classical assumption tests. The results show that Tax Knowledge Motivation has a positive and significant effect on students’ interest in attending brevet training, with a significance value of 0.000 (p < 0.05). In contrast, Career Motivation does not have a significant effect, with a significance value of 0.597 (p > 0.05). Simultaneously, both independent variables significantly influence student interest, as indicated by an R Square value of 0.727 and an F-test significance of 0.000. The conclusion of this study is that students’ interest in participating in tax brevet training is more strongly influenced by their desire to understand taxation rather than by career-related motivation. Therefore, educational institutions are encouraged to strengthen students’ cognitive motivation through structured taxation education and training programs. Keywords: Tax Knowledge Motivation, Career Motivation, Student Interest, Tax Brevet, Accounting Students

Analisis Pendapatan Usaha Peternakan Ayam Broiler Kandang Tertutup (Studi Kasus di CV. Ayam Dekem Tengah Sawah)

Jombang Regency is one of the areas that develops broiler chicken farming centers. Jombang Regency, which consists of 20 sub-districts, almost entirely manages and develops poultry farming. One of the broiler chicken farms is located in Peterongan sub-districts, Jombang Regency, namely CV. Ayam Dekem Tengah Sawah. The problems and challenges that often become the main topic in broiler chicken farming are limited resources, including land and feed. The objective of this research is to examine the costs, income, and business feasibility of broiler chicken farming at CV. Ayam Dekem Tengah Sawah. This research employs cost analysis and business feasibility analysis methods. The findings indicate that CV. Ayam Dekem Tengah Sawah’s revenue in one periode amounts to Rp. 2.301.030.370, with an income of Rp. 561.777.287. The BEP value at a production of 1.564 heads/kg and the BEP value at a price of Rp. 38.558/head. The R/C ratio is 1,32 (>1), and the ROI is 32%. Thetefore, it can be inferred that the broiler chicken farming business at CV. Ayam Dekem Tengah Sawah is profitable and worthy of development. Keywords: broiler chicken, income, business feasibility

Analisis Pengaruh Pertumbuhan Ekonomi,Tingkat Pengangguran Terbuka,dan Rata-Rata Lama Sekolah Terhadap Disparitas Pendapatan di Wilayah Gerbangkertosusila Sebagai Daerah Penyangga

High income disparity poses a serious challenge to economic development, especially in metropolitan areas characterized by uneven growth such as the Gerbangkertosusila region. This study aims to examine the influence of economic and non-economic factors on income disparities in the region. The economic variables analyzed include Economic Growth (X1) and Open Unemployment Rate (X2), Average yeae of schooling (X3) represents the educational dimension. Secondary data obtained from the East Java Central Bureau of Statistics (BPS) for the period 2016–2023 were analyzed using panel data regression with a Fixed Effect Model (FEM). The results indicate that economic growth has a negative but insignificant effect on income disparity in theGatekertosusila region, whereas the open unemployment rate has a positive and significant effect. Additionally, average years of schooling have a negative and significant influence on income disparity in Gerbangkertosusila Regio

Pengaruh Komposisi Media Tanam dan Dosis Pupuk Organik Cair Urin Kelinci Terhadap Pertumbuhan dan Hasil Terung Gelatik (Solanum melongena Var. Gelatik)

Gelatik eggplant (Solanum melongena Var. Gelatik) is an eggplant variety that contributes significantly to the regional economy in Indonesia. However, gelatik eggplant production has declined due to inaccurate selection of planting media composition and inadequate fertilizer use. This study aims to determine the best planting media composition and rabbit urine POC dosage to optimize the growth and yield of gelatik eggplant. This study is a factorial experiment arranged using a Randomized Block Design (RBD) consisting of 2 factors and repeated 3 times. The first factor is the planting media composition consisting of 4 levels, namely M0 = Soil (control), M1 = 2:1:1, M2 = 1:2:1, and M3 = 1:1:2. The second factor is the rabbit urine POC dosage consisting of 4 levels, namely P0 = 0 ml/plant (control), P1 = 300 ml/plant, P2 = 400 ml/plant, and P3 = 500 ml/plant. The results showed an interaction between the growing media composition and the rabbit urine POC dosage. A single treatment of 1:1:2 growing media composition and a single treatment of 300 ml/plant of rabbit urine POC provided the best results for the growth and yield of Java sparrow eggplant. Keywords: Eggplant Gelatik, Media, Rabbit Urine, Dose, Randomized Block Desig

Analisis Tingkat Bahaya Erosi Bukit Lambosir Taman Nasional Gunung Ciremai Kabupaten Kuningan Provinsi Jawa Barat

Bukit Lambosir is an area with varying slope gradients, ranging from moderately steep to steep, and is predominantly covered by tropical forest and shrubland, making it vulnerable to erosion. This study aims to analyze the erosion hazard level in the Bukit Lambosir area, located within Mount Ciremai National Park, Kuningan Regency, West Java, using the Universal Soil Loss Equation (USLE) method. The main parameters used in the USLE calculation include rainfall erosivity (R), soil erodibility (K), slope length and steepness (LS), land cover and crop management (C), and conservation practices (P). Data were obtained through field surveys, laboratory analysis, and secondary data from the Meteorological, Climatological, and Geophysical Agency (BMKG) and the Geospatial Information Agency. The results showed that erosion hazard levels vary across land units. Shrubland tends to have a higher erosion hazard level compared to tropical forests due to its lower vegetation cover. Several locations were classified as having severe erosion hazards, indicating the need for conservation measures such as planting ground cover vegetation and applying permanent grass strips. This study is expected to serve as a reference for land management and soil conservation in the conservation areas on the slopes of Mount Ciremai

Pengaruh Beban Kerja dan Kompensasi terhadap Kinerja Karyawan UD Berkah Rosok Desa Ngrukem Kabupaten Ponorogo

A company's success depends heavily on human resource (HR) management, which plays a crucial role in achieving goals effectively and efficiently. Amidst global competition, HR management is a crucial aspect of business continuity. Companies demand the implementation of strategies to increase productivity and competitiveness through employee empowerment. Therefore, it is crucial to develop, maintain, and maximize employee potential. However, high workloads and disproportionate recovery can impact performance. Employee workload can be both physical and mental, influenced by the number and complexity of tasks, time pressure, and resource availability. Therefore, this study aims to determine and analyze the effect of workload on employee performance and to determine and analyze the effect of compensation on employee performance at UD Berkah Rosok, Ngrukem Village, Ponorogo Regency. This study used a quantitative approach. The sample in this study consisted of 50 permanent employees. The sampling method used was a saturated sampling technique, involving all members of the 50 population. The data analysis technique used was Partial Least Squares (PLS), with validity, reliability, and hypothesis testing. The research results revealed that (1) workload and (2) employee performance at UD Berkah Rosok, Ngrukem Village, Ponorogo Regency, had a positive and significant influence. Keywords: Workload; Compensation; Employee Performanc

PENGARUH LOSS AVERSION DAN OVERCONFIDENCE TERHADAP INVESTMENT PERFORMANCE DENGAN INVESTMENT EXPERIENCE SEBAGAI VARIABEL MODERASI PADA INVESTOR GALERI INVESTASI DI SURABAYA

The growing participation in investment, especially in the banking sector, highlights the importance of understanding the factors that influence investment performance. Amid market dynamics and the advancement of information technology, investor behavior is not always rational and is often influenced by psychological factors. This study aims to identify and analyze the influence of loss aversion and overconfidence on investment performance, as well as the role of investment experience as a moderating variable. A quantitative approach was employed in this study, using a questionnaire distributed via Google Forms to 140 respondents. The sample was selected using purposive sampling, and the data were analyzed using the Partial Least Squares (PLS) method with the help of SmartPLS 3.0 software. The results of the study show that: (1) Loss aversion has a positive and significant effect on investment performance among investors in investment galleries in Surabaya; (2) Overconfidence has a positive and significant effect on investment performance among investors in investment galleries in Surabaya; (3) Investment experience moderates the effect of loss aversion on investment performance among investors in investment galleries in Surabaya; and (4) Investment experience also moderates the effect of overconfidence on investment performance among investors in investment galleries in Surabaya. These findings are expected to contribute to the development of behavioral finance literature and serve as a practical reference for investors in making investment decisions