Reputation and Trust in Sharing Economy Platforms: The Case of Traity

The concept of reputation is assiduously used in various fields such as communication, public relations, advertising, marketing and management. The convergence between the rise of new technologies linked to corporate communication has favoured the birth of what has been called online reputation. Thus, unprecedented behaviours have been generated that are establishing new social forms and even some authors speak of a new economy of reputation where society would be highly connected through networks and organizations that would operate in an ecosystem of permanent influence from the interest groups. With this premise, Traity arises the project that we analyzed in our research and that raises a reputational score that takes advantage of the fingerprint information to reproduce online trust as we understand it in the physical world, but without trying to reduce its people into a percentage, a number or some stars.Ciencias de la Comunicació

Mobile marketing future trends

The present article proposes an introspection into the field of a new marketing specialization – mobile marketing. The concept mainly refers to all marketing activities related to the new communication channel – Short Message Service, Multimedia Messaging Service, and internet access from mobile phone. The article provides, at the same time, a marketing perspective about future trends of mobile marketing and mobile media, and also a technical perspective related to the future mobile communication technologies in the field – the LTE (Long Term Evolution) – cellular communication system optimized to support packet-switched data services to enable mobile broadband.The conclusions of the article focus on the relevance of mobile marketing, techniques efficiency related to brand promotion, changing consumers attitude and the development of such techniques imposed by the new mobile communication system

Remarks on the marketing of educational nowadays

     This article examines the marketing of educational products and services based on theoretical premises of marketing as defined in the specialized literature; were also identified the main characteristics of the marketing process of the teacher-manager: knowledge, identification and initial evaluation of the students’ expectations and needs of training and information. In our daily work, marketing becomes an essential element of the teacher’s strategic management, influencing our decisions in the field of course design, organization, coordination and evaluation (of the academic courses)

Recent Trends and Developments in the Global Workplace and their Impact on Employment Relations in Kenya

Various perspectives exist amongst people about globalisation- a phenomenon that have impacted local economies in terms of trade, foreign direct investments, agriculture, technology transfer, dominant culture, as well as international standards. This study relied on a mixed methodology approach, which is a combination of quantitative and qualitative approaches. A total of 500 closed ended questionnaires were distributed to the employees of the sampled companies, out of which 483 were satisfactorily responded to, which amounts to 97% response rate. In addition, 10 key employment relations stakeholders were interviewed. The findings of the study revealed that there has been an increase in the rate outsourcing by many orgnaistions in Kenya, which has partly contributed to raising incidents of downsizing and retrenchment that have exacerbated the level of unemployed. Technological advancements have also been noted as a major contributor to retrenchment in Kenyan organisations. Although technology has accelerated performance, which has helped many organisations to reduce the operational costs, it has at the same time affected employees who have lost their livelihood          as a result of the incursion of advanced technological innovations. Many organisations are currently engaging employees on casual or temporary work, which are sourced from labour brokers as a cost cutting mechanism.  This state of affairs has affected the morale and psychological contract of many workers in Kenyan

Towards 2030 and more: Designing a sustainable Future

Global development is not only a strategy, a practice, or a process. It is also a perception linked to mental constructs and desiderates a place to reinvent living and doing business. No matter the topic of it – social, economic, environmental, the single approach will never be enough.Changes in global development issue aggressive challenges of competition and uncertainty for market, society and individuals at a local level which impact more widely than expected described by complex systems science as the “butterfly flapping” effect influencing development in all its dimensions. The change comes along with opportunities, risks and challenges, which influence both life and work.In the present paper, we combat the myth of “no choice” policy and sustain the recovery of the fundamental values by exploring new approaches to the relationship between governments, markets, society and environment

Development and efficiency of banking and economic growth in Central and Eastern Europe

In an endogenous growth framework, well developed and efficient financial system can promote economic growth. A number of empirical studies confirmed this hypothesis. Since the financial systems of transition countries are dominated by banks, in this paper we analyze the importance of banking industry for economic growth using methods of panel data analysis for 15 Central and Eastern European countries in the period from 1992 to 2006.Using variables that measure both quantitative and qualitative aspects of financial intermediation, our findings support the view that the effectiveness of banking industry is more important than its size per se for the economic growth in the Central and Eastern European countries.

The Financial Accountability of e-Government: The Information Transparency of Decision-making Processes in Public Organizations

Effective e-Government can contribute to the modernization of the public sector administration, and increase the efficiency in the activity of governments and national agencies facilitating the participation of citizens in the social and political life.The use of e-Government improves the electronic transactions between government agencies, companies and citizens, in order to improve the quality of the services and to increase the transparency in the public financial sector. The recent reforms in the public financial management are accelerated by new technologies and are creating the premises for a disciplined, transpired and flexible public sector administration.After a presentation of recent views from literature on some main problems of e-government and software services, the research is focused on the development of e-government and public finance administration.

ASPECTS CONCERNING THE COMPETITION OF BUSINESS OPERATORS IN THE CONTEMPORARY BUSINESS ENVIRONMENT

 AbstractThe competitive, ethical and legal attitude is a powerful element in increasing business development rhythm, but if it is guided towards the level of sublegal and the hits applied to competitors, then it turns into an anti-business, anti-development, anti-cohabitation, anti –productive environment.The competitive, ethical and legal environment is beneficial for economic activity and social development.Regardless of the form in which it takes place, business competition is complex in nature, including the development environment, resources, methods, contestants and competitors, directions, market shares, factors and locations.Competitive complexity includes cultural factors, behaviors, promotional policies, regularities and morality, conjectures and recessions, personnel recruitment and picking up, distribution opportunities and facilities, complex and indispensable utilities, sharing human resources, energy, financial and material resources, policies of selection, cooperation, counteraction, annihilation or removal, procurement policies, dominance in areas or market shares, ingenuity, new products and services, investments and financial availability, capabilities of organization, of presentation, demonstration, of keeping the relations with the consumers

The state and the economic recovery

World economy undergoes the century’s most serious crisis. At the same time, worldwide population is facing the food and energy crises, the climate change, poverty and a strong economic outlook uncertainty. Several developed countries feel the recession effects, while developing countries record lower development assistance levels. This trend may impact considerably those vulnerable and marginalized groups, especially women (according to the World Bank’s programmes). On this background, the state must have an active role; the decisions to be further made by the European leaders at micro and macroeconomic level will affect the worldwide population. 

THE EFFECTS OF DOWNSIZING ON EMPLOYEE COMMITMENT IN THE FREIGHT MANAGEMENT SERVICES IN ZIMBABWE

AbstractDownsizing is viewed as a deliberate and systematic organisational reduction of workforce to cut costs and improve performance. There has been ongoing turmoil in the employment relations fraternity for the past few decades, exacerbated by global economic recessions and the need for organisations to adopt new technologies. The effects manifested in organisations’ widespread use and acceptance of downsizing globally. This paper aimed to investigate the untold effects of downsizing on employee commitment in Zimbabwe’s freight management services. Efforts were made to establish implications of the downsizing strategies that organisations in Zimbabwe used, and how employees in freight management services perceived the effects of downsizing on employee commitment. In addition, the present study aimed to identify challenges that employees and organisations faced throughout the downsizing process. The paper adopted a mixed-method research approach. The study found that downsizing was significantly caused by financial crises faced by most organisations in Zimbabwe. Conversely, the results of this study suggested that there was no significant relationship between downsizing and the organisational need to adopt new technologies in Zimbabwe. Interestingly, the study’s findings identified a positive shift in employees’ continuance commitment towards downsizing organisations in Zimbabwe. It was found also that employees remained committed to downsized organisations in Zimbabwe owing to fear of losing their income and a lack of alternative employment.  It was also noticed that employees in the freight management services organisations in Zimbabwe suffered detrimental psychological effects such as depression and mental breakdown during and after downsizing. Some recommendations were proffered to reduce the negative effects of downsizing on employees at the Zimbabwe’s freight management services