IMK koncept finansijskih organizacija

Pod uticajem sve veće fragmentisanosti tržišta i medija, pojačavanja globalne konkurentske borbe, tehnološkog napretka u sferi telekomunikacija i načina obavljanja međunarodnih finansijskih i poslovnih operacija, došlo je do značajnog zaokreta u profilisanju komunikacionog aspekta marketinga, ali i u repozicioniranju odnosa klijenata i finansijskih organizacija. Nezadovoljavajući rezultati koji proističu iz tradicionalne medijske propagande kao dominantnog instrumenta marketinga, uslovili su traganje za alternativom koja je uobličena u konceptu integrisanih marketing komunikacija (IMK). Savremen marketing zahteva novi vid komunikacije sa poslovnim okruženjem, zasnovan na sinergiji i kreativnosti, integraciji i komunikaciji, što čini koncept integrisanog marketing komuniciranja značajnim faktorom unapređenja tržišne konkurentnosti finansijskih organizacija

Specifičnosti marketinga finansijskih organizacija

Osnovni cilj marketing orijentisane finansijske organizacije jeste superiorno (u odnosu na konkurente) zadovoljenje sadašnjih i budućih potreba klijenata uz ostvarivanje željene dobiti koja će obezbediti njen dalji (održivi) rast i razvoj i jačanje tržišne pozicije u odnosu na konkurenciju. Ostvarivanje dobrih marketinških i ukupnih poslovnih performasi podrazumeva da finansijska organizacija kontinuirano inovira svoj portfolio proizvoda i usluga. Finansijski resursi svake organizacije su limitirani i, sledstveno tome, moraju se alocirati na pojedinačne instrumente marketing miksa na takav način koji će doneti najbolje rezultate organizaciji i istovremeno pružiti najviše koristi potrošačima i drugim stejkholderima. Koliki će iznos sredstava odvojiti za svaki pojedinačni element marketing miksa, u dobroj meri zavisi i od toga koliki stepen važnosti finansijska organizacija pridaje pojedinim elementima, od stepena njihove delotvornosti i doprinosa pojedinih instrumenata učinku ukupnog miksa. U ovom radu se prezentuju osnovni modeli marketinga finansijskih usluga i budžetiranja promocije, kao i rezultati empirijskog istraživanja strukture i dinamike ulaganja finansijskih organizacija Srbije u promociju u proteklom četvorogodišnjem periodu. U tom kontekstu prikazani su i empirijski rezultati koji otkrivaju učestalost upotrebe metoda koje finansijske organizacije Srbije primenjuju prilikom određivanja svojih budžeta za marketing

Protocol of 1996 to amend the Convention on Limitation of Liability for Maritime Claims, 1976 = Protokol iz 1996. o izmjeni Konvencije o ograničenju odgovornosti za pomorske tražbine, iz 1976 : [translation, parallel texts]

Ovaj Protokol je donesen na Međunarodnoj konferenciji o opasnim i štetnim tvarima i ograničenju odgovornosti (London, 1996.). Objavljuju se usporeni tekstovi engleskog izvornika i hrvatskog prijevoda.Text of the Protocol of 1996 was approved by the International Conference on Hazardous and Noxious Substances and Limitation of Liability (London, 15 April to 3 May 1996). We are publishing parallel texts of Croatian translation and English original IMO document (LEG/CONF.10/8)

International Safety Management Code = Međunarodni kodeks o sigurnom upravljanju : [translation, parallel texts]

Izvor prijevoda - službeni dokument: IMO Resolution A.741(18). Objavljuju se usporedni tekstovi: engleski izvornik i hrvatski prijevod.Translation of the English original IMO document: A.741(18)

Increasing competitiveness of the construction sector by adopting innovative clustering

Companies in today's world need to become and stay competitive. This means, among other things, that they have to create new ideas and turn them into innovative products and processes. Appropriate innovation management strategies, including creation of various kinds of alliances with other business entities, need to be adopted within the company. Clustering is one of such possibilities. The paper discusses the main features of clusters and the benefits for their members; in addition, it identifies specific features of the construction sector that require specific approaches to establish a cluster.\ud The methodology Innovative Cluster Model with 3x3x3 mail elements (ICM333) is proposed and used to initiate and develop a cluster in the construction sector. In the cluster development three stages are identified: emergence, development and maturity of the cluster. Actions associated with these three stages tackle four areas (in each stage): rationale, organization, resources, and implementation. All areas are thoroughly elaborated and discussed in the paper. In the first step, the emerging cluster, the key element is identification, assessment and dissemination of development opportunities. It can run parallel with the cluster initiation, which is followed by the operation. Within the steps to be taken in the stage of the developing cluster, visions nad the goals have to be defined first, followed by the definition of the cluster organisation. The mature cluster stage has to focus on performance measurement and management, and take appropriate measures to garantee its sustainability and adequate innovative character.\ud Implementation of the proposed cluster development methodology has the potential of greatly facilitating the betterment of a construction sector in a particular country. It can be a valuable tool, when available to policymakers, chambers of commerce and trade, and other stakeholders that wish to foster the development of such clusters.\ud The paper reports on the results of the 7th Framework project FP7-REGIONS-2007-1 RegCon – Support Action for Innovation Driven Clusters in Construction.\u

Draft International Convention on Liability and Compensation for Damage in Connection with the Carriage of Hazardous and Noxious Substances by Sea, 1996 = Nacrt Međunarodne konvencije o odgovornosti i naknadi štete u vezi prijevoza opasnih i štetnih tvari morem, iz 1996. : [translation]

Prijevod IMO dokumentacije ; engleski izvornik LEG/CONF.10/DC.4 (od 2. svibnja 1996.)Translation ; IMO LEG/CONF.10/DC.4 (2 May 1996

Protocol of 1996 to amend the Convention on Limitation of Liability for Maritime Claims, 1976 = Protokol iz 1996. o izmjeni Konvencije o ograničenju odgovornosti za pomorske tražbine, iz 1976 : [translation, parallel texts]

Ovaj Protokol je donesen na Međunarodnoj konferenciji o opasnim i štetnim tvarima i ograničenju odgovornosti (London, 1996.). Objavljuju se usporeni tekstovi engleskog izvornika i hrvatskog prijevoda.Text of the Protocol of 1996 was approved by the International Conference on Hazardous and Noxious Substances and Limitation of Liability (London, 15 April to 3 May 1996). We are publishing parallel texts of Croatian translation and English original IMO document (LEG/CONF.10/8)

Structural organization of sacred landscapes

The article presents the results of scientific developments concerning the structural organization of sacred landscapes. The methodological basis of the study is the concept of constructive-geographic analysis, which is based on the approaches of the natural and the humanitarian sciences. The system approach to the study of sacred landscapes as a holistic organized territorial structure and a set of methods is used in this work, in particular: structural and logical generalization and system analysis, comparative and geographical, historical and geographical. The author considers the significance of the notion of sacral landscape more widely than religious, and considers it a natural, natural-anthropogenic, anthropogenic system associated with certain symbols of life, myths, significant events, religious feelings that are of great importance to a person or group of people and requires special respect and protection. The structural organization of all sacred landscapes is characterized by its properties and spatial structure and is closely connected with their social and functional purpose. As a result, such territorial systems can be divided into: confessional, taphal, actival, abnormal. The sacred landscape is characterized by polystructurenes, that is, the presence of spatial, temporal, morphological structure. In the spatial structure of the sacral landscape, the following components can be distinguished: a sacred object, anthropogenic and technogenic component, a landscape structure, a person with her spiritual experience. In addition, such a structure has a hierarchical structure, where individual, local, regional, national, global levels can be distinguished. The article presents the peculiarities of the temporal structure of sacral landscapes and outlines the external, internal, and the functioning time. Particular attention is paid to the characteristic of internal time, where one can distinguish the following phases of development: the formation of a natural, natural or anthropogenic landscape; the creation of a spiritual component; loss of sacred human perception of a natural, natural or anthropogenic landscape; the disappearance of the natural, natural anthropogenic landscape. Taking into account the morphological structure of the sacred landscape, it is substantiated that religious objects serving as markers of sacred landscapes can not correspond to one or another morphological unit of the landscape, that is, to completely repeat its outlines and boundaries. However, there is a correlation between the type of landscape landscape and the features of the sacred object that was formed there