STANDARDIZATION OR ADAPTATION IN COSMETICS WEBSITES MARKETING ? AN EMPIRICAL STUDY

The websites marketing is becoming an important tool both for multinationals and SMEs, in their effort to internationalizing their business. This study focuses on the international opportunities that are present within the European markets. The paper aims at identifying the degree of websites marketing standardization vs. adaptation, as a marketing tool for cosmetic products. Moreover, the study examines in a comparative manner the standardization strategy of multinationals and small and medium enterprises (SMEs), leaders in European markets, for different cosmetic cathegories. The evaluation of online advertising standardization is based on the modified Model for Testing Advertising Standardization, developed by Whitelock and Chung. The web sites degree of localizations are analyzed based upon 98 criteria, as resulted from an adapted methodology of ProfNet Institut fur Internet Marketing, Munster (Germany). The sample includes the 101 leaders from European markets. The research outcomes reflect a standardized websites marketing policy for SMEs and localized for multinationals. Also, for perfumes, dental care products and toiletry, European cosmetic leaders implement standardized websites marketing policies and balanced for the other cosmetics categories. The hypothesis concerning a strong correlation between standardization and handling dimension was supported.websites marketing, SME, multinationals, online interactivity, cosmetics, standardization, adaptation Romania

Standardization of carbon-phenolic composite test methodology

The objective of this study was to evaluate the residual volatiles, filler content, and resin flow test procedures for carbon-phenolic prepreg materials. The residual volatile test procedure was rewritten with tighter procedure control which was then evaluated by round robin testing by four laboratories on the same rolls of prepreg. Results indicated that the residual volatiles test was too operator and equipment dependent to be reliable, and it was recommended that the test be discontinued. The resin flow test procedures were rewritten with tighter procedure control, and it is now considered to be an acceptable test. It was recommended that the filler content determination be made prior to prepregging

IE WP 20/03 An Evolutionary Approach to the Process of Technology Diffusion and Standardization

The study described here aims to make a threefold contribution to the analysis of technology diffusion. First of all, it tries to offer a new approach to the study of the dynamic of innovation diffusion, not from the traditional perspective of the rate at which one new technology is fully adopted, but the extent of the diffusion of several technologies and the related phenomenon of standardization. Secondly, it aims to show a broadened and evolutionary view of the process of technology standardization, avoiding the habitual determinism of conventional models of technology diffusion and lock-in. Finally, it tries to identify and evaluate the relationships existing between the main characteristics of industries and the attributes of the technology standardization processes in them. To achieve these goals we have developed an agent based model (ABM), using distributed artificial intelligence (DAI) concepts drawn from the general methodology of social simulation.Technology diffusion; standardization; lock-in; evolutionary models; agent-based models

Ranking Economists and Economic Institutions Using RePEc: Some Remarks

In socio-economic sciences the RePEc network (Research Papers in Economics) has become an essential source both for the spread of existing and new economic research. Furthermore the calculation of rankings for authors and academic institutions play a central role. We provide some cautionary remarks on the ranking methodology employed by RePEc and show how the aggregated rankings maybe biased. Furthermore we offer anew ranking approach, based on standardization of scores, which allows interpersonal comparisons and is less sensitive to outliers. We illustrate our new approach with a large data set provided by RePEc based on 24,500 authors.Rankings, RePEc, ranking aggregation, standardization

Improving automation standards via semantic modelling: Application to ISA88

Standardization is essential for automation. Extensibility, scalability, and reusability are important features for automation software that rely in the efficient modelling of the addressed systems. The work presented here is from the ongoing development of a methodology for semi-automatic ontology construction methodology from technical documents. The main aim of this work is to systematically check the consistency of technical documents and support the improvement of technical document consistency. The formalization of conceptual models and the subsequent writing of technical standards are simultaneously analyzed, and guidelines proposed for application to future technical standards. Three paradigms are discussed for the development of domain ontologies from technical documents, starting from the current state of the art, continuing with the intermediate method presented and used in this paper, and ending with the suggested paradigm for the future. The ISA88 Standard is taken as a representative case study. Linguistic techniques from the semi-automatic ontology construction methodology is applied to the ISA88 Standard and different modelling and standardization aspects that are worth sharing with the automation community is addressed. This study discusses different paradigms for developing and sharing conceptual models for the subsequent development of automation software, along with presenting the systematic consistency checking methodPeer ReviewedPostprint (author's final draft

The interplay between standardization and technological change: A study on wireless technologies, technological trajectories, and essential patent claims

In many technology fields, standardization is the primary method of achieving alignment between actors. Especially if strong network effects and increasing returns are present, the market often ends up with a single standard that dominates the technical direction, activities and search heuristics, for at least one full technology generation. Although literature has addressed such decision processes quite extensively, relatively little attention has been paid to the way in which standards affect - and are affected by - technological change. Building upon the concepts of technological regimes and trajectories (Dosi, 1982), and on the methodology proposed by (Hummon & Doreian, 1989) to empirically investigate such trajectories, this papers aims to study the interplay between standardisation and technological change. We conclude that the empirically derived technological trajectories very well match the standardisation activities and the main technological challenges derived from the engineering literature. Moreover, we also observe that the Hummon & Doreian methodology can indeed reveal technological discontinuities. To the best of our knowledge, this has not been the case in earlier studies using this technology, and refutes concerns that this methodology has a (too) strong bias towards incremental, continuous technological paths. Finally, we compare the set of patents in the most important technological trajectories to the set of so-called essential patent claims at standards bodies, and conclude that there is no significant relationship. This confirms earlier arguments that essential patents are not necessarily ‘important’ patents in a technical sense.technological trajectories, standardization, innovation

From internet architecture research to standards

Many Internet architectural research initiatives have been undertaken over last twenty years. None of them actually reached their intended goal: the evolution of the Internet architecture is still driven by its protocols not by genuine architectural evolutions. As this approach becomes the main limiting factor of Internet growth and application deployment, this paper proposes an alternative research path starting from the root causes (the progressive depletion of the design principles of the Internet) and motivates the need for a common architectural foundation. For this purpose, it proposes a practical methodology to incubate architectural research results as part of the standardization process

Habitat Standardization of CPUE Indices: Research Needs

Habitat standardization for billfish CPUE offers a potentially useful alternative to the statistical procedures used in the past. However, most of the assumptions of the current habitatstandardization methodology remain untested and some are not consistent with current knowledge about the behavior of billfish. This paper outlines research required to ensure the methods for habitat standardization produce robust estimates of CPUE

Towards the Usage of MBT at ETSI

In 2012 the Specialists Task Force (STF) 442 appointed by the European Telcommunication Standards Institute (ETSI) explored the possibilities of using Model Based Testing (MBT) for test development in standardization. STF 442 performed two case studies and developed an MBT-methodology for ETSI. The case studies were based on the ETSI-standards GeoNetworking protocol (ETSI TS 102 636) and the Diameter-based Rx protocol (ETSI TS 129 214). Models have been developed for parts of both standards and four different MBT-tools have been employed for generating test cases from the models. The case studies were successful in the sense that all the tools were able to produce the test suites having the same test adequacy as the corresponding manually developed conformance test suites. The MBT-methodology developed by STF 442 is based on the experiences with the case studies. It focusses on integrating MBT into the sophisticated standardization process at ETSI. This paper summarizes the results of the STF 442 work.Comment: In Proceedings MBT 2013, arXiv:1303.037