2 research outputs found
The Image of the RTU in Latviaās National Daily Press: Comparisons and Contrasts (2004-2006)
Bakalaura darbs āRÄ«gas TehniskÄs universitÄtes tÄls Latvijas nacionÄlajÄ dienas presÄ: atŔķirÄ«gais un lÄ«dzÄ«gais (2004.g. - 2006.)ā palÄ«dz gÅ«t vispÄrÄ«gu ieskatu tÄla veidoÅ”anas un sabiedrisko attiecÄ«bu teorijÄ un praksÄ, kÄ arÄ« raksturo Latvijas augstÄkÄs izglÄ«tÄ«bas sektoru un norÄda uz izglÄ«tÄ«bas iestÄžu komunikÄcijas Ä«patnÄ«bÄm.
PÄtÄ«jums atklÄj RÄ«gas TehniskÄs universitÄtes tÄla atspoguļojumu Latvijas nacionÄlajÄ dienas presÄ, salÄ«dzinot universitÄtes tÄlu latvieÅ”u valodÄ un krievu valodÄ iznÄkoÅ”os dienas laikrakstos un nosakot universitÄtes tÄla veidotÄju turpmÄkÄs rÄ«cÄ«bas pozitÄ«va universitÄtes tÄla veidoÅ”anai.Deskwork āImage of Riga Technical university into the national Latvian daily press: differences and similarities (2004. ā 2006.)ā makes insight in to the image making and public relations theories and practise and also describes higher education sector of Latvia and prescribes specific character of communication in educational institutions.
Research work deals with Riga Technical university image reflections in to the national Latvian daily press. The text contains comparison of two different images of Riga Technical university provided for Latvian and Russian press audience, and researching analyse results seems to fit for audience of university image makers and public relations students