Correlation analysis of reader's demographics and tweet credibility perception

When searching on Twitter, readers have to determine the credibility level of tweets on their own. Previous work has mostly studied how the text content of tweets in uences credibility perception. In this paper, we study reader demographics and information credibility perception on Twitter. We nd reader's educational background and geolocation have signi cant correlation with credibility perception. Further investigation reveals that combinations of demographic attributes correlating with credibility perception are insigni cant. Despite di erences in demographics, readers nd features regarding topic keyword and the writing style of a tweet to be independently helpful in perceiving tweets' credibility. While previous studies reported the use of features independently, our result shows that readers use combination of features to help in making credibility perception of tweets

What affects web credibility perception? An analysis of textual justifications

In this paper, we present the findings of a qualitative analysis of 15,750 comments left by 2,041 participants in a Reconcile web credibility evaluation study. While assessing the credibility of the presented pages, respondents of the Reconcile studies were also asked to justify their ratings in writing. This work attempts to give an insight into the factors that affected the credibility assessment. To the best of our knowledge, the presented study is the most-recent large-scale study of its kind carried out since 2003, when the Fogg et al. How do users evaluate the credibility of Web sites? A study with over 2,500 participants’ paper was published. The performed analysis shows that the findings made a decade ago are still mostly valid today despite the passage of time and the advancement of Internet technologies. However we report a weaker impact of webpage appearance. A much bigger dataset (as compared to Fogg’s studies) allowed respondents to reveal additional features, which influenced the credibility evaluations

Benarkah Dewasa Madya Mempersepsikan Berita Kesehatan di Internet sebagai Berita yang Kredibel?

The increasing use of social media is followed by the rising spread of fake news. This phenomenon often occurs among middle adults, who usually share the news they receive without knowing the credibility of the news. Looking at the news features is one way to judge its credibility. This study aimed to identify the effect of news’ features, especially the news platform, and supporting data on the news credibility perception in middle adults. This study used an experimental approach with a factorial design. The participants in this research were 120 middle-aged social media users who were assigned randomly in four conditions, namely news with supporting data via Whatsapp, news without supporting data via Whatsapp, news with supporting data via Kompas website, and news without supporting data via Kompas website. The data were collected using an online survey and were analyzed using ANOVA. This study found that there was no significant effect of supporting data and news platforms on news credibility perception in participants. This means that they tend to perceive the credibility of the news without considering the existence of supporting data or reliable news platforms. Adults need to be more careful in believing the news and consider the important aspects that characterize credible news

Media Credibility Perception Among Millennials in Slovakia

Communication professionals have been facing various challenges and one of them is how to win the audience. Past studies suggest that credibility could be the key. Therefore, credibility can be suggested as one of the key factors driving the traffi c of individuals to certain media. By gaining a better understanding of how Millennials perceive credibility, companies can more appropriately plan and execute successful media campaigns directed to this very important public. A survey with 190 respondents – Millennials – was conducted to determine how they perceive the credibility of various media types. To measure the perception of media credibility, 12 characteristics like objectiveness, activity, intelligence, professionalism, etc. were examined. The results of the study revealed general moderate credibility of newspapers and television. The most credible medium for the Millennials is the Internet, especially because of its activity, ability to act fast, independence and objectivity. On the other hand, this cohort sees both television and newspapers as better presented than the Internet. The worst rated feature of television and newspapers was their passivity and political background. When examining statistically signifi cant difference in overall perception, based on the results from the Wilcoxon signed-rank test, we can conclude that the difference in perception of television, newspapers and the Internet was unlikely to occur by chance and the Millennials perceive the Internet as signifi cantly more credible than television and newspapers

How consumers perceive vloggers? Exploring consumer’s perceptions and purchase intention applied to beauty and fashion industry

Con la evolución de los medios digitales y, en consecuencia, con la aparición de nuevas plataformas, los consumidores son más receptivos al contenido compartido en las redes sociales, como es el caso de YouTube, en busca de información para ayudarles en su toma de decisiones. De esta manera, la industria de la moda y la belleza es darse cuenta de la importancia de invertir en campañas de publicidad y de comunicación digitales y en este canal a través de influenciadores digitales. Por lo tanto, la investigación se centra en la red social YouTube y vloggers, aplicado en Portugal y España. Se persigue el objetivo de comprender la dinámica entre las percepciones de los consumidores sobre el contenido de belleza y moda vídeos y la intención de compra, así como entre la credibilidad de percionada vlogger y intención de compra.With the evolution of the digital age and consequently with the emergence of new platforms, consumers are more receptive to the shared content on social networks, for instance with YouTube, looking for information that helps them in their decision making. In this way, the fashion and beauty industry is realizing the importance of digital media and investing in communication and advertising campaigns with digital influencers. Therefore, the research focuses on the social network YouTube and vloggers, applied in Portugal and Spain. It is intended to understand the dynamics between the perceptions of consumers to the content of fashion and beauty videos and the intention of purchase as well as between the perceived credibility of vlogger and the intention of purchase

The road to the White House through Arab eyes: Analysis of frames and credibility as presented by Alarabiya, Alhurra and Aljazeera

This thesis was submitted for the degree of Doctor of Philosophy and was awarded by Brunel UniversityThe study looks into the 2008 American Presidential Election from two sides; the way the news channels frame the event and the way a sample of the audiences interpret it. Drawing on literature concerning framing theory which describes the practices employed by mass media to present world events in familiar and understandable formats to audiences, the study examines the coverage of the 2008 American Presidential Election on three trans-border news channels broadcasting in Arabic. A number of stories covering the American election campaign broadcasted on Alarabiya, Alhurra and Aljazeera, are included. The study assesses general frames used to describe the event by each channel. The analysis reports the frames generally employed by the three channels are relatively similar, suggesting a global effect on the media in following the Anglo-American model of journalism when reporting international events. The differences appear when reporting regional issues between the two Arabic trans-border channels Alarabiya and Aljazeera on one side and Alhurra on the other suggesting a link between journalistic ideology and framing. The second part of this thesis is the exploratory audience study which attempts to provide insights into perception of Arab news coverage - particularly in Saudi Arabia. The audience study uses a questionnaire and focus group methodologies on a sample of participants with high television news consumption levels, measuring the perception of news channels credibility in specific and credibility of media in general, and exploring the possible presence of a link between consumption level of news and perceived news credibility. Moreover, examining how audience analyse news and how their opinions about the event have been shaped by media framing

Spread of False News Stories on Facebook: An Assessment of Credibility Cues and Personality

This study used a 2 x 2 method to examine the effectiveness of credibility cues on Facebook and how the personality traits neuroticism and openness impact sharing behaviors across cues of different shapes and colors. Findings suggested the color red increased cue noticeability, however, overall a low number of participants noticed any of the four varying cues across conditions, indicating that the fast-paced scrolling nature of online mediums prevents users from noticing credibility cues. Future research should examine the differences in pace of scrolling and information intake across different generations. This information might be useful to media outlets to help identify what credibility cues are most effective across target markets online