EXPERIMENTAL METHODS IN CONSUMER PREFERENCE STUDIES

Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.Consumer/Household Economics,

Demand System Analysis of the South Korean Beef Market with the Free Trade Demand Model

In this study a demand system analysis for beef in South Korea is constructed. A free trade demand system was used in which the economic welfare of market participants are maximized. Recognizing implicit discrimination about non-locally sourced beef products, this study deduces market demand equations with respect to consumer preference in order to identify the marginal effect of change consumer preference has on market demand.Demand and Price Analysis, International Relations/Trade, Research Methods/ Statistical Methods,

CONSUMER PREFERENCE FOR DOMESTIC VERSUS INTERNATIONAL BEEF STEAKS

Demand and Price Analysis,

Consumer Preferences for Fresh Citrus: Impacts of Demographic and Behavioral Characteristics

Fresh citrus, consumer preference, attitude, cluster analysis, market segmentation, Consumer/Household Economics, Crop Production/Industries, Demand and Price Analysis, Food Consumption/Nutrition/Food Safety, Marketing, Q13,

Consumer Preference Not to Choose: Methodological and Policy Implications

Residential consumers remain reluctant to choose new electricity suppliers. Even the most successful jurisdictions, four U.S. states and other countries, have had to adopt extensive consumer education procedures that serve largely to confirm that choosing electricity suppliers is daunting. Electricity is not unique in this respect; numerous studies find that consumers are generally reluctant to switch brands, even when they are well-informed about product characteristics. If consumers prefer not to choose, opening regulated markets can reduce welfare, even for some consumers who do switch, as the incumbent can exploit this preference by raising price above the formerly regulated level. Policies to open markets might be successful even if limited to industrial and commercial customers, with residential prices based on those in nominally competitive wholesale markets.electricity markets, deregulation, consumer choice, residential markets

A STUDY ON THE CONSUMER PREFERENCE TOWARDS INVERTER IN PERAMBALUR TOWN

This research paper considers most common factors influencing consumer preference and behaviour towards purchasing of power inverter. The paper identifies the consumer preference in Perambalur town towards power inverter. The objectives of paper describe pre-purchase and post purchasing behaviour of the consumer and activities of showrooms. The survey questions are created using a combination of suggestions from consumer own questions and covers a variety of topics including buying preferences, brands, inverter choice, product features, micro inverters & power optimizers, service & warranty, inverter pricing. Key words: consumer, preference, power inverter, Perambalu

Maqasid-based Consumer Preference Index for Tawarruq Personal Financing (TPF)

Relatively, maqasid al-Shariah is a missing dimension element in the available tawarruq personal financing, resulting in a convergence of this facility and its traditional counterpart. This work examines the consumer preference of tawarruq personal financing using the maqasid-based consumer preference index (MCPi). Drawing upon the MCPi, the present study examines consumer preference on the offered Tawarruq personal financing by 7 Islamic banks in Malaysia based on valid 456 usable questionnaires. The primary findings obtained indicate that all banks somewhat have a moderate MCPi. These include Bank Islam Malaysia Berhad (BIMB), Bank Muamalat Malaysia Berhad (BMMB), Maybank Islamic, CIMB Islamic, RHB Islamic, Kuwait Finance House and Al-Rajhi Bank. This study examines a new approach to measure consumer preference using the MCPi. Our contributions are confined to these particular variables – Educating Customer, Establishing Justice and Promoting Welfare. Our study also limits its perspective on the general context of tawarruq personal financing. Future works may provide different perspectives on these interrogations. This study provides a new index for Islamic banks to manage tawarruq personal financing products according to maqasid al-Shariah effectively. This study introduces a new measure of consumer preference of tawarruq personal financing namely the MCPi in the context of Malaysia

State-Branded Programs and Consumer Preference for Locally Grown Produce

Revitalization of state brands is deemed important to several constituencies. Stated preference with choice experiment methods were used to elicit consumer preferences for two locally grown products: spinach, which has had a well-publicized food safety incidence, and carrots, which have had no such incidence in recent history. A full factorial design was used to implement the choice experiment, with each commodity having four identical attributes varying at different levels. Findings reveal that consumers are willing to pay a premium for locally grown spinach marked with the Arizona Grown label over locally grown spinach that was not labeled. This premium was higher than the premium that would be paid for state-branded carrots. This difference highlights consumers’ perceptions of “locally grown†as an indicator of safety in their food supply. Findings have important implications with respect to providing consumer value and point to differentiated positioning strategies for state-branded produce.state-branded produce, certification, food safety, traceability, discrete choice models, Agribusiness, Agricultural and Food Policy, Food Consumption/Nutrition/Food Safety, Marketing,