835,456 research outputs found

    Everything Must Go

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    Thomas Brothers' generous advice and manifold goods helped build, fix and maintain countless artworks and houses in and beyond Archway for ninety-seven years (1917-2014). 'Everything Must Go' was an exhibition of artworks organised by AIR and made by their customers, past and present, to mark the closure of Thomas Brothers, and to say thank you to the brothers and their esteemed Archway institution. The art works were bequeathed to the Thomas family. The works were placed by the artists within a certain moment of the emptying shelves. Over the next three weeks the brothers chose to continue the exhibition. It took various forms as they moved the works around their dwindling stock, eventually placing them all together in the central window

    “Why the Anomaly that is Super Bowl Marketing is a Justifiable Investment”

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    By now, we have well established that the Super Bowl is the holy grail of marketing, the championship for the battle of the brands, and the ultimate showcase of creative prowess which determines bragging rights. This American phenomenon is the exception, because it’s the one time on the calendar where viewers are mesmerized by commercials instead of tuning them out as noise. There are critical strategic objectives which can be satisfied, revolutionizing the brand in the eyes of the consumer and drastically expanding brand awareness. We know the vast benefits that well-executed marketing schemes can have for companies, especially during the Super Bowl, which initiate significant implications. The proof of effectiveness is obvious when observing statistics for the 2018 Super Bowl: • An average viewership of 103.4 million, escalating to 112.3 million at the end of the game. (Nielsen 2018) • 68% of homes with functioning T.V’s were tuned into the Super Bowl broadcast. (Nielsen 2018) • 170.7 million social media interactions across Facebook, Instagram, and Twitter. (Nielsen 2018) • Digital viewership of 2.02 million viewers a minute, a streaming record. (Nielsen 2018) • Price of 30 second advertisement maximized at 5.2million(AmericanMarketingAssociation)AggregateSuperBowladspendingover52yearhistory(19672018):5.2 million (American Marketing Association) • Aggregate Super Bowl ad spending over 52 year history (1967-2018): 6.9 billion adjusted for inflation. (AdAge 2018) Granted, there are some viable concerns associated with Super Bowl advertising. Because of immense scrutiny, marketers need to be conscious of the impact repercussions of attempting to make a statement which backfires can have. Attending to and reconciling public backlash can be difficult and can severely damage brand perception. Negative news surrounding the NFL have also been hot topics of debate recently. However, while some of these issues may erode some viewership in the short run, as 2018 statistics minimally decreased from 2017, the future trajectory of the Super Bowl is not truly threatened. Actually, the New York Times (Maheshwari, 2018) explains how “In an era of cord-cutting and ad-skipping, the Super Bowl is a sweet salve for the nation’s marketers.” Because of the evolution of on-demand, marketers are forced to deliberate if T.V. advertisements are worth it, with one exception: live sports. The Atlantic (Thompson, 2013) portrays this concept perfectly, stating “But in a time-delayed video world, the biggest games still drive dependable live audiences, making sports rights the most valuable resource in the whole TV ecosystem.” The consequence of this reality: almost no one records on-demand sports to skip the commercials because we can’t avoid the social media buzz which chronicles how games develop. Because the love for sports will never expire, the Super Bowl will never become obsolete for marketers. At the end of the day, the Super Bowl is the marketing anomaly that has solidified its stranglehold as the pinnacle of advertising. The big game is so rooted into American culture that Super Bowl Sunday has become a holiday for millions across our great nation. As CNN Money (Disis, 2018) explains, “It\u27s simple. The NFL\u27s marquee event is TV\u27s biggest game in town, and nothing else even comes close.” Marketers who need to distinguish their brand as a supreme offering to secure competitive advantage over competitors (ahem, everyone) need to seize the moment. The habitual winners of Super Bowl advertising significantly elevate their status in the hearts and minds of the American people. My declared Super Bowl advertising champion, Anheuser-Busch InBev (responsible for Budweiser and Bud Light), absolutely dominates the American beer market. Super Bowl regulars undoubtedly think of Budweiser’s “Puppy Love” (2014) spot with the legendary Clydesdales or the dramatic “Bud Bowl” (1989-91) series when they crack a cold brew. My theory: it’s no mistake that the best in the Super Bowl advertising realm is also the “King of Beers” because of their supreme strategy and execution on the marketing gridiron’s biggest stage

    Unobservable Family and Individual Contributions to the Distributions ofIncome and Wealth

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    This paper uses a data set composed of combinations of full brothers, half brothers as well as fathers and sons to measure the effect of common family background on households'income and wealth. While the data is drawn from a nineteenth century population, the intra-class correlation (after the effects of age, occupation, nativity, residence and duration in the economy have been removed) for income ranges from .13 to .18 which is similar to that found in modern samples. Intra-class correlations for wealth are significantly higher (.18 to .35) than those for income. The addition of fathers' observed characteristics to the sweeping regressions reduces the unobserved common background effect shared by brothers by about twenty percent.The intra-class correlations of half brothers were lower than those observed for full brothers though the small differences between the two groups suggest that fathers played a dominant role in the transmission of the common family effect. Unobserved background was decomposed into individual and family effects by a variance components procedure. The individual effect was dominant for income while the family effect was dominant for wealth.

    Volunteer Vetting Process within Nonprofit Organizations

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    This report uses multiple Ohio chapters of Big Brothers Big Sisters to analyze how children-centered nonprofit organizations manage the tension between efficiently and successfully meeting their objectives and ensuring child safety via their volunteer vetting processes. Organizations like Big Brothers Big Sisters that rely heavily on volunteer participation face many risks when vetting volunteers. The process used to vet these individuals, including recruitment, screening, acceptance, and certification, is lengthy; however, there is a buildup of demand for volunteers while this process is taking place. This research looks to understand if the vetting processes are able to balance safety of children with efficiency of the process. Several methods were used for compiling data: internal surveys within Big Brothers Big Sisters; analysis of financial reports and grants of nonprofit organizations; and analysis of donor reports for these same organizations. The data accumulated within this research serves to determine if and how the vetting processes used by Big Brothers Big Sisters to vet potential volunteers is both successful and quick. Public opinion and reputation play a large part into the financial and overall success of nonprofit organizations, which is taken into account for success of the vetting process.No embargoAcademic Major: Operations Managemen

    Beyond the Band of Brothers: The US Military and the Myth that Women Can’t Fight (Book Review) by Megan MacKenzie

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    Review of Beyond the Band of Brothers: The US Military and the Myth that Women Can’t Fight by Megan MacKenzie

    I Said We’d Never Have A Union, 1980

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    Newpaper article about Richardson Brothers Co. Sheboygan Falls, Wisc., advocating for an open shop, December 18, 1979

    A Neuropsychological Semiotic Model of Religious Experiences

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    Review of A Family of Brothers: Soldiers of the 26th New Brunswick Battalion in the Great War by J. Brent Wilson

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    Review of A Family of Brothers: Soldiers of the 26th New Brunswick Battalion in the Great War by J. Brent Wilso
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