WHICH “KIND” OF TRUST FOR BUYING ONLINE? AN INTERCULTURAL STUDY

Although there has been rapid growth in the use of the Internet around the world, many issues remain for the development of the online transactions. Many studies have shown that one of the inhibiting factors of online transactions is the lack of confidence in the seller. But, as the Internet itself is an open technology and not a familiar environment, online customers face another problem that results from the vulnerabilities of the Internet upon which e-commerce is based, and raises doubts about another type of trust: technological trust. Confidence in e-commerce request that the technical system and the partner are trustworthy. This study analyses the effect of online trust on online buying intention. More specifically, it investigates the impact of the two types of trust, online vendor trust and technological trust on intention to buy online. Moreover, we have compared this effect for Tunisians and French and to try to explain the differences, if any, according to Hofstede’s cultural dimensions. The study establishes the online trust as an important independent variable influencing intention to engage in online purchase transactions. The results suggest that for the French, only technological trust has an effect on intentions to buy online, even when they have previously buy online. For the Tunisians, Technological trust, vendor trust and previous online purchase influence intention to buy online. However, the results suggest that technological trust has the largest effect. The results also show that some of Hofstede’s dimensions of national culture may explain the differences between French and Tunisians

inter-organizational strategic strategic alignments in a jewelry supply chain using RFID:a case study

International audienc

inter-organizational strategic strategic alignments in a jewelry supply chain using RFID:a case study

International audienc

Strategic Alignment in Supply Chain using RFID

International audienceInformation Technology, as an infrastructure support has been recognized as a critical factor in the improvement of supply chain management (SCM). Based on a literature review on Strategic Alignment, RFiD (Radio frequency identification) and performance in the supply Chain, this paper presents the potential benefits of adopting the technology RFiD in a supply chain. We also question how far the conceptual framework of strategic alignment, extended to the inter-organizational level, helps to understand performance when implementing RFiD technology. This research has raised many topics for future investigation. The objective of this research is to develop a framework that can lead to a better understanding of performance and strategic alignment in supply chai

L'appropriation intelligente de la transformation digitale : un processus collectif peu formalisé

International audience"Our study suggests that a practice of intelligent appropriation of digital transformation within business organizations is possible when it results from a collective support implemented by a plurality of actors exercising different functions. Based on a qualitative inquiry on 20 managers and HR managers, we analyze the formal and informal practices whereby individuals and collectives take on prerogatives conventionally assigned to the HR function, contributing to support digital transformation. We thus help to clarify the conditions for HR to support digitalization and collective intelligence.Notre étude suggère qu'une pratique d'appropriation intelligente de la transformation digitale au sein des entreprises est possible dès lors qu'elle est le résultat d'un accompagnement collectif mis en oeuvre par une pluralité d'acteurs exerçant des fonctions différentes. À partir d'une enquête qualitative auprès de 20 cadres et responsables RH, nous analysons l'ensemble des pratiques formelles et informelles par lesquelles les individus et les collectifs assument des prérogatives traditionnellement attribuées à la fonction RH. Nous contribuons ainsi à éclairer les conditions d'un accompagnement RH qui articule digitalisation et intelligence collective.