The Montana Travel Industry 2021

2021 summary of the Montana travel and recreation industry

ITRR Presentation to Tourism Advisory Council, October 2023

Presentation deck to the Tourism Advisory Council, October 4, 2023 highlighting Institute for Tourism and Recreation Research project overview, research methods, collaborations, recent accomplishments, etc

The Montana Travel Industry - 2023 Summary

2023 summary infographic of the Montana travel and recreation industry

ITRR Presentation: Latest Updates for the Tourism Advisory Council (TAC), October 2024

ITRR Presentation: Latest Updates for the Tourism Advisory Council (TAC

Travel Preferences of Recreational Motorcyclists’

The Blue Ridge Parkway, located in the mountain region of North Carolina, attracts over 20 million visitors each year with an estimated 500,000 touring on motorcycles, who often consider the region the best motorcycle venue in the United States. While many studies have examined both recreation preferences and a wide array of recreation activities in the Blue Ridge Mountain area, empirical research is lacking on motorcycle recreationists’ preferences and economic impacts. Therefore, this research project aims to understand these aspects of the recreational experience within a specific travel group. A total of 189 people completed the online survey administered to a convenience sample. Respondents were mostly males (85%) with an average age of 56 years, spending on average of $1,032, riding in the summer (47%) with a partner (58%) while traveling approximately 1,531 miles per round trip. Respondents with a college education where more likely than those with high school education to agree they had at least some impact from wildlife disturbance.The motorcycle tourism sector proves to be a powerful economic generator for the mountain region and understanding their travel patterns will enable continued tourism and a greater understanding of this user group

ITRR Annual Report - 35 Years - 1987-2022

Within the pages of this report, you will discover a comprehensive overview of our past and future research projects, travel, and outdoor recreation information and data, as well as who we are and how we collect data. By transparently sharing our experiences and growth, we aim to foster an environment of continuous improvement and shared understanding. Reflecting on the milestones achieved, ITRR has continued to evolve and flourish over the past 35 years, with our journey marked by innovation, collaboration, and unwavering pursuit of our mission to serve Montanans

The Montana Travel Industry - 2022 Summary

2022 summary infographic of the Montana travel and recreation industry

ITRR Annual Report - 2023

Within this report, you will discover a comprehensive overview of our past and future research projects, travel and outdoor recreation information, and behind-the-scenes stories of our impact. By transparently sharing our work, we aim to foster stakeholder engagement that supports rigorous and impartial research focused on continuous improvement. Reflecting on 37 years of milestones, ITRR has evolved and flourished through innovation, collaboration, and an unwavering mission to serve Montanans

Assessing the Impact of the Yellowstone TV Series on Montana\u27s Tourism Economy

The hugely successful and popular dramatic television show Yellowstone, which portrays the fictional Dutton family ranch in Montana, has sparked the interest of a worldwide audience in our state. In addition to its critical and commercial success, the show has emerged as a significant factor in the marketing of Montana, with its more than 10 million viewers treated to storylines, characters and scenery of the mountain west. How has the show’s success affected the arrival and subsequent spending of visitors to the state? A new study jointly produced by the Bureau of Business and Economic Research (BBER) and the Institute for Tourism and Recreation Research (ITRR) at the University of Montana addresses that question