ITRR Presentation: Latest Updates for the Tourism Advisory Council (TAC

Weddell, Melissa

English

University of Montana

University of Montana ScholarWorks at University of Montana Institute for Tourism and Recreation Research Publications Institute for Tourism and Recreation Research 10-2024 ITRR Presentation: Latest Updates for the Tourism Advisory Council (TAC), October 2024 Melissa Weddell Follow this and additional works at: https://scholarworks.umt.edu/itrr_pubs  Part of the Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, and the Regional Economics Commons Let us know how access to this document benefits you. Recommended Citation Weddell, Melissa, "ITRR Presentation: Latest Updates for the Tourism Advisory Council (TAC), October 2024" (2024). Institute for Tourism and Recreation Research Publications. 467. https://scholarworks.umt.edu/itrr_pubs/467 This Article is brought to you for free and open access by the Institute for Tourism and Recreation Research at ScholarWorks at University of Montana. It has been accepted for inclusion in Institute for Tourism and Recreation Research Publications by an authorized administrator of ScholarWorks at University of Montana. For more information, please contact scholarworks@mso.umt.edu. INSTITUTE FOR TOURISM & RECREATION RESEARCHTourism Advisory Council UpdateOctober 9, 2024 - VirtualPRESENTATION OUTLINE• Welcome & Introductions• ITRR Updates• New Team Members• Mission/Values• New Dashboards• Outreach & Communication• Project Progress• Research ImpactsITRR MISSIONThe mission of the Institute for Tourism & Recreation Research (ITRR) is to conduct rigorous and impartial research that empowers the tourism and recreation industries in Montana to make informed decisions in planning, marketing, policy, and management. As part of the W.A. Franke College of Forestry and Conservation at the University of Montana, ITRR is committed to the highest academic integrity, ensuring transparency and excellence in all research efforts. ITRR VALUESCommitment to Excellence in Research: ITRR is dedicated to conducting evidence-based, impartial research that serves as a cornerstone for informed decision-making within the tourism and recreation industries.Innovation: ITRR critically explores and examines new methods and advances in technology to further research and provide cutting-edge data.Academic Excellence: Hosted at the University of Montana, ITRR adheres to research standards and guidelines, ensuring the highest level of academic integrity and transparency in research methods.Engaging and Preparing Future Leaders: ITRR is committed to engaging students and preparing the next generation of leaders in parks, tourism, and recreation management.Collaboration and Community Engagement: ITRR emphasizes collaboration, working closely with stakeholders to exchange knowledge and gather comprehensive data that benefit Montana communities.Supporting Montana's Tourism and Recreation Sectors: ITRR values community-centered approaches that offer insights for partners who manage parks, recreation areas, and tourism sites.Leadership in Applied Research: ITRR is a leader in research, assisting public agencies, businesses, and non-profit organizations in planning, marketing, policy development, and management strategies.ITRR RESEARCH PRIORITIES + CYCLE• ITRR serves as the research arm for Montana's tourism and recreation industry​• Established in 1987 at the University of Montana's W.A. Franke College of Forestry and Conservation​• Funded by a portion of the revenues from the state Lodging Facility Use Tax​• Objective Research in tourism and recreation to support industry for strategic planning, marketing, policymaking, and management overseen by the TAC• Supports Montana Public Agencies & Businesses through reliable, objective research on visitor services and facility management37 YEARS OF PROVIDING TRAVEL, TOURISM, AND RECREATION RESEARCHITRR ONGOING RESEARCH PROJECTSQuarterly Nonresident AnalysisQuarterly Resident AnalysisAnnual Economic Impacts and OutlookTourism and Recreation MonitoringState Park VisitationSurvey KitsSURVEY KITS• Service for a minimal fee• $500-800• Depends on the methods • Includes• Survey design• Guidance on data collection• Data entry and analysis• Report on results• Includes open-ended comments • 2024 Survey Kits• Montana Fair• Montana Folk Festival• Anaconda Smeltermen’s Day• East Helena Valley Rodeo• Clark Fork River Pedal & Farm TourQUARTERLY NONRESIDENT RESEARCH• On-going since July 2009​• Each Intercept:• Up-front survey on iPad​• Mailback survey• Understanding the Total ​Population of Visitors to Montana• 10 Surveyors covering 9 Territories• Over 65 Communities Represented​• Each working 29 hours per week*Visitor CountsDOT Counts (MT, ID, ND, WY)Survey DataMontana Airport DeboardingCanadian BorderDATA COLLECTION TERRITORIES ITRR DATA DASHBOARDS - UPDATEDCOMMUNICATION & OUTREACH• ~300 Individuals Registered for Listening Sessions• Montana Outdoor Recreation Summit• Outdoor Recreation Resource Website• Annual Report/Infographic• Online Publications and Data Dashboards• Individual Data Request on Website• Call for 2024-25 ProjectsPROJECT COMMUNICATION & ENGAGEMENT2023-24 TAC RESEARCH PROJECTSYellowstone Flood Recovery & ResiliencyTourists’ Preferences for Stargazing in Eastern MTImpacts of Short-term Rentals in MontanaMontana Agritourism & Recreation: 20 Years LaterRecreation Access (Cooke City/Silver Gate)Understanding Eastern Montana Visitor2024-25 TAC RESEARCH PROJECTSMontana’s Paleontological TourismContributions and Impacts of Montana MuseumsImpacts of Montana Meetings and ConventionsA Study of Flathead Lake Level Impacts on the Tourism EconomyUnderstanding Reservoir Recreation (Canyon Ferry)Montana’s Outfitting IndustryUnderstanding Tourist Disengagement with MontanaITRR RESEARCH IMPACTS• Report Downloads• ~16,044 Annual Downloads• 110k Downloads since 2014• In 2023 ITRR• Surveyed ~10,000 nonresidents• Surveyed ~18,000 residents• BBER Economic Summit• 10 cities/present to ~5000 Montanans• Rural Community Pilot Support • Infographic/Annual ReportNATIONAL PARK COLLABORATION• 2024 Research Sites• Fort Frederica National Monument(GA)• Casa Grande Ruins National Monument (AZ)• John Day Fossil Beds National Monument (OR)• Indiana Dunes National Park(IN)• Point Reyes National Seashore (CA)This exciting series aims to highlight successful projects, share best practices, and foster collaboration to address challenges in creating, building, and sustaining Montana's outdoor recreation experiences. Each webinar will build on the 2023 Montana Outdoor Recreation Summit workshops, featuring:• Success stories from Montana communities• Interactive discussions• Practical takeaways*This series will be publicly announced next week. Follow our socials/sign up for our email list for updates*WEBINAR EPISODES• Get Grant Ready: A Success Story (November 14th)• Unleashing the Power of Data-Driven Storytelling (December 12th)• Indigenous Voices in Outdoor Recreation (January 16th)• Harmony in the Wild: Strategies for Mitigating Human/Wildlife Conflict (February 20th)• Inclusive Recreation: Enhancing Accessibility for All in Your Community (March 13th)QUESTIONS?Institute for Tourism and Recreation Researchitrr@umontana.edu@itrrumt

ITRR Presentation: Latest Updates for the Tourism Advisory Council (TAC), October 2024

https://scholarworks.umt.edu/cgi/viewcontent.cgi?article=1468&context=itrr_pubs

ITRR Presentation: Latest Updates for the Tourism Advisory Council (TAC), October 2024

Abstract

Similar works

Full text

Available Versions

University of Montana