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1 research outputs found
The Moderating Effects of Receivers' Individual Characteristics on the Attitude towards Resonant Advertising
Author
Budner S
Chaiken Shelly
+26Β more
Chang Chingching
Chirumbolo Antonio
Cialdini Robert B.
Gudykunst William B
Kruglanski Arie W
Kruglanski Arie W
Lalwani Ashok K
Leigh James H
Markus Hazel
Markus Hazel
Mcquarrie Edward F
Mcquarrie Edward F
Meyers-Levy Joan
Meyers-Levy Joan
Phillips Barbara J
Redfern Walter
Stathakopoulos Vlasis
Triandis Harry C
Vermeir Iris
Warlaumont Hazel G
Webster Donna M
Wyer Robert S.
Zaichkowsky
μμ
μ΄λμ
μ΄νμ
Publication venue
'Korean Academy of Commodity Science & Technology'
Publication date
Field of study
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