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The Moderating Effects of Receivers' Individual Characteristics on the Attitude towards Resonant Advertising
Authors
S Budner
Shelly Chaiken
+26 more
Chingching Chang
Antonio Chirumbolo
Robert B. Cialdini
William B Gudykunst
Arie W Kruglanski
Arie W Kruglanski
Ashok K Lalwani
James H Leigh
Hazel Markus
Hazel Markus
Edward F Mcquarrie
Edward F Mcquarrie
Joan Meyers-Levy
Joan Meyers-Levy
Barbara J Phillips
Walter Redfern
Vlasis Stathakopoulos
Harry C Triandis
Iris Vermeir
Hazel G Warlaumont
Donna M Webster
Robert S. Wyer
Zaichkowsky
양웅
이동영
이현정
Publication date
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'Korean Academy of Commodity Science & Technology'
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Last time updated on 01/11/2020