16 research outputs found

    Impact of ICT on the buying behaviour of lithuanian construction companies

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    Peculiarities of the impact of information communication technologies (ICT) on the buying behaviour of companies are analyzed in the report. An empirical study of the impact of ITC on the organisational buying behaviour has also been performed involving construction companies in Lithuania. Theoretical concepts of the impact of ICT on the organisational buying behaviour is analysed in this paper. On this basis, a theoretical organisational buying decision making model influenced by the ICT was concluded. The report also includes the methodology and results of the research of the impact of the ICT on organisational buying behaviour

    Assessing brand image dimensionality in a cross-cultural context

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