6 research outputs found
Digital marketing opportunities of the āSmart Training Ltdā product promotions.
MaÄ£istra darba tÄma ir āDigitÄlÄ mÄrketinga iespÄju izmantoÅ”ana SIA āāSmart Trainingāā produktu virzÄ«Å”anai tirgÅ«ā.
Darba teorÄtiskajÄ daÄ¼Ä ir izklÄstÄ«ti mÄrketinga pamatprincipi, tÄ izcelsmes vÄsture un funkcijas. AtseviŔķÄs diplomdarba daļÄs, mÄrketings tiek izpÄtÄ«ts padziļinÄti, tiek aprakstÄ«ti mÄrketinga pamatelementi, sociÄlÄ un ražoÅ”anas procesa mÄrÄ·i. Ir izpÄtÄ«tas arÄ« dažÄdas mÄrketinga koncepcijas: ražoÅ”anas, produkta, pÄrdoÅ”anas, mÄrketinga, patÄrÄtÄju un sociÄlÄ mÄrketinga koncepcija. MaÄ£istra darbÄ tika izanalizÄta cenas nozÄ«me kÄ viens no noteicoÅ”ajiem aspektiem, kas ietekmÄ uzÅÄmuma peļÅu, kÄ arÄ« cenu veidoÅ”anas politika un tÄs izvÄles stratÄÄ£ija.
Lai digitÄlÄ mÄrketinga pielietoÅ”ana uzÅÄmumÄ bÅ«tu veiksmÄ«ga, tika izpÄtÄ«ti gan tÄ pamatjÄdzieni un veidi teorÄtiskajÄ lÄ«menÄ«, gan arÄ« aprakstÄ«ti pamatinstrumenti, kas tiek izmantoti Ŕī mÄrketinga veida tehniskajÄ realizÄcijÄ.
Darba praktiskajÄ daÄ¼Ä tika izanalizÄta uzÅÄmuma SIA āSmart Trainingā praktiskÄ darbÄ«ba kopumÄ, kÄ arÄ« cenu veidoÅ”anas sistÄma, atseviÅ”ku produktu cenu elastÄ«gums. MaÄ£istra darbÄ tiek analizÄtas dažÄdas uzÅÄmuma mÄrketinga kampaÅas, izpÄtÄ«ta Å”o kampaÅu efektivitÄte, kÄ arÄ« salÄ«dzinÄts digitÄlais mÄrketings ar dažÄdÄm tradicionÄlÄ mÄrketinga metodÄm.
SecinÄjumi un priekÅ”likumi apkopoti darba beigÄs.
Darba apjoms 92.lpp. (bez pielikumiem), kas sastÄv no 4 nodaļÄm. DarbÄ izmantotas 32. attÄls un 2. tabulas.Subject of a master's thesis is: "Digital marketing opportunities of the "Smart Training Ltd" product promotions".
In theoretical part of work the main concepts of marketing, history of emergence and its function are described. In separate parts of the thesis marketing is considered in more detail, basic elements of marketing, the marketing purpose as public and production are described, various concepts of marketing are investigated: production, focused on a product or sale, marketing, consumer, the concept of social marketing. As one of the defining aspects directly influencing profit of the enterprise - pricing policy at the enterprise, concept of the price and strategy of its choice was analyzed. For the subsequent definition of use in the concrete enterprise of opportunities of one of types of marketing ā digital marketing, in work the main concepts of digital marketing and its views from the theoretical point of view were studied, and also the main tools at which technical support of this type of marketing is carried out are described.
In practical part of work the characteristic of activity of JSC Smart Training firm is given, the system of the purposes and pricing system in the enterprise is described; examples of elasticity of the prices for separate products are given. On the example of the considered marketing companies of the organization overall performance of instruments of digital marketing in comparison with more traditional types of advertising, such, as newspapers, radio, television is calculated.
Conclusions and recommendations are summarized at the end of the work.
The amount of work is 92 pages (without attachments), which consists of 4 chapters. The 32th images and 2 tables were used
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