Scientific School Image Development of a University Based on the System of Public Relations

The article considers the problem of educational institution promotion in the external socio-cultural environment via innovative management, in particular, the Public relations system. The solution to this problem is important in terms of fierce competition in the educational services market. The authors draw attention to the fact that scientific schools as unique associations of university science representatives can be considered as one of the effective elements of the university image policy development. They outlined the primary tasks of the university scientific school positive image development in the public relations system, PR tools are highlighted in the internal university environment and in the external sphere of the university, where the following segments are considered as the target audience: the scientific community outside the university, potential employers of university graduates, and the population represented by potential applicants and their parents

Образное и красочное изображение мира в современной женской прозе

The article presents the results of the analysis of tops and color vocabulary in modern women's prose. A detailed comparison of the subject and the image of the comparison in the works of V. Tokareva, D. Ruina, O. Slavnikova, I. Muravyova and many other women authors of the XXI century is given in this article. The metaphoric of women's prose and the positions of the metaphorical and non-metaphorical components of the image are investigated. In the context of the tropes (epithet, comparison, metaphor), the color preferences of women writers are presented, so the coloratives are often presented as part of these figurative means and perform a specific function.El artículo presenta los resultados del análisis de vocabulario de tops y colores en la prosa moderna de las mujeres. En este artículo se presenta una comparación detallada del tema y la imagen de la comparación en los trabajos de V. Tokareva, D. Ruina, O. Slavnikova, I. Muravyova y muchas otras mujeres del siglo XXI. Se investigan la metafórica de la prosa de las mujeres y las posiciones de los componentes metafóricos y no metafóricos de la imagen. En el contexto de los tropos (epíteto, comparación, metáfora), se presentan las preferencias de color de las escritoras, por lo que los colorantes se presentan a menudo como parte de estos medios figurativos y cumplen una función específica.В статье представлены результаты анализа вершин и цветовой лексики в современной женской прозе. Подробное сравнение предмета и изображения сравнения в работах В. Токарева, Д. Руины, О. Славниковой, И. Муравьевой и многих других женщин-авторов XXI века. Исследована метафорическая женская проза и позиции метафорических и неметафорических составляющих образа. В контексте тропов (эпитет, сравнение, метафора) представлены цветовые предпочтения женщин-писателей, поэтому колоритивы часто представлены как часть этих образных средств и выполняют определенную функцию

Парламентский контроль в системе национальной безопасности

The authors note that national security as a condition of a state on being protected against internal and external threats, resistance to adverse external influences, and the provision of such internal and external conditions of the country, which guarantee the possibility of steady progress of society and its citizens, includes many methods, ways and means to ensure the stability of the constitutional order. One of the most important elements of the national security system is parliamentary control. Different approaches to the definition of the concept and content of parliamentary control in different countries are analyzed, taking into account the peculiarities and differences of legal systems.Los autores señalan que la seguridad nacional como condición de un estado para estar protegido contra amenazas internas y externas, la resistencia a influencias externas adversas y la provisión de tales condiciones internas y externas del país, que garantizan la posibilidad de un progreso constante de la sociedad y Sus ciudadanos, incluye muchos métodos, formas y medios para asegurar la estabilidad del orden constitucional. Uno de los elementos más importantes del sistema de seguridad nacional es el control parlamentario. Se analizan diferentes enfoques de la definición del concepto y el contenido del control parlamentario en diferentes países, teniendo en cuenta las peculiaridades y diferencias de los sistemas legales.Авторы отмечают, что национальная безопасность как условие защиты государства от внутренних и внешних угроз, противодействия неблагоприятным внешним воздействиям и обеспечения таких внутренних и внешних условий в стране, которые гарантируют возможность устойчивого развития общества и общества. Его граждане включают в себя множество методов, способов и средств обеспечения стабильности конституционного строя. Одним из важнейших элементов системы национальной безопасности является парламентский контроль. Анализируются различные подходы к определению понятия и содержания парламентского контроля в разных странах с учетом особенностей и различий правовых систем

Scientific school image development of a university based on the system of public relations

The article considers the problem of educational institution promotion in the external socio-cultural environment via innovative management, in particular, the Public relations system. The solution to this problem is important in terms of fierce competition in the educational services market. The authors draw attention to the fact that scientific schools as unique associations of university science representatives can be considered as one of the effective elements of the university image policy development. They outlined the primary tasks of the university scientific school positive image development in the public relations system, PR tools are highlighted in the internal university environment and in the external sphere of the university, where the following segments are considered as the target audience: the scientific community outside the university, potential employers of university graduates, and the population represented by potential applicants and their parents