Symbols of the city of Lublin in the perception of its inhabitants in the light of quantitative and qualitative research

The symbol of the city is a primary element shaping the image planned in the marketing strategy, and it is also a natural basis for building the city's brand. The article aims to identify the symbols of the city of Lublin in the perception of its inhabitants. Symbols of Lublin were studied using quantitative research - in the form of a PAPI survey - and qualitative research - with the use of Focus Group Interviews. Particular attention was paid to two age groups: the youngest adult residents of the city and the seniors. Moreover, a comparison was made of free associations connected with the city between groups. As a result of the research, symbols of Lublin were identified: the goat from the Lublin coat of arms, the Lublin Castle and the Old Town. Significant differences between the analysed age groups were also observed. Associations of older people oscillated around the history, tradition, and architecture of Lublin, while younger people focused on elements related to their everyday life

VOLUNTARY CHILDLESSNESS IN THE LIGHT OF SOCIAL OPINION – AN ANALYSIS OF A POLISH SURVEY

Today, one can observe a growing number of people at procreation age who do not have children. There are many causes of this phenomenon, one of them being the increasing number of intentionally childless people in the totality of the population. The emergence of intentional childlessness was made possible by multifaceted changes which have taken place during the recent decades. Intentional childlessness is a very controversial phenomenon. People choosing to have no children oppose to fundamental cultural patterns and natural biological predisposition of human as a species. They do not intend to have children at all. Today, having a child is no longer obvious, but has become a part of the project which is an individual’s life. Therefore, it seems extremely interesting to explore the public opinion on the phenomenon of intentional childlessness. The aim of the present paper is to become acquainted with the public opinion concerning intentional childlessness in Poland. It is based on a quantitative research carried out in the first half of 2017

YOUNG CONSUMERS SHOPPING BEHAVIOR: ANALYSIS OF THE RANDOM SURVEY

Nowadays, we can observe a dynamic development of the youth market, that is why groups of young consumers become the subject of surveys more and more often. The theme of the present paper is the process of making purchasing decisions by young persons. The study is particularly focused on consumers from Z generation. The analysis is based on a questionnaire using the technique of a random survey. The conducted research and the results of statistical analysis allow to reveal the attitude to shopping and show what is important for young consumers in making purchasing decisions

Social activity of academic youth. Report on the research of students from the Marie Curie-Sklodowska University in Lublin

In today's world, social activity is an extremely important element in the process of building a civil society and social capital. Moreover, apart from activities for the common good, this aspect is a key element of personal development, allowing even to gain highly-valued experience in the labor market. Considering the age, lifestyle and educational capital of university students. it can be assumed that this group may be characterized by a high level of activity in the social field. However, numerous analyz-es carried out by research institutions indicate a low level of this activity among the university students. The article is an attempt to verify the above thesis based on studies carried out among students of the Marie Curie-Skłodowska University in Lublin. In the assumption, the article points to: diagnosis of the tendency of students to undertake social activities; assessment of the values that determine pro-social and "pro-civil" attitudes, which constitute a barrier to the development of this field; and draws attention to the activi-ties that prevail, and which become marginalized

Financial activity and financial awareness of high-school students – case study of the Lublin region

Research objective: The article attempts a diagnosis of the financial literacy and activity of consumers in aspects related to financial management, sources of financial knowledge, knowledge of the market offer of banks, and having their own account in the group of young consumers from the Lublin region. The research problem and methods: The group of young consumers constitutes one of the market’s largest and most developing consumer groups and is classified as a particularly vulnerable group. Our study was conducted on a random sample of 261 students aged 17–18 attending the second grade of grammar and technical secondary schools in selected poviats (counties) of the Lublin region, based on the criterion of population wealth. The process of argumentation: Based on the relevant literature and the quantitative survey. The collected data were analyzed using basic analysis methods (such as independence tests and correspondence analysis). Research results: The study showed that more than 70% of young people from the Lublin region have financial resources at their disposal. However, only 16.7% of them attempts to manage their own finances. More than half of them have a bank account, but the knowledge of the market offer targeted by banks at this target group is low. Statistical analyses showed an impact of the cultural capital represented by the mother’s education and place of residence on the financial activity of the youth. Conclusions, innovations, and recommendations: Young people are often unaware of the market offer addressed to them and rarely attempt to consciously manage their financial resources. Research shows that the young generation has limited opportunities to expand their financial knowledge and, consequently, implement reasonable financial practices. Simultaneously, young consumers are the most promising target group, especially in the context of an ageing society and the low loyalty of individual buyers

Wydatki i fundusz 500+ w rodzinnych gospodarstwach domowych uczniów wybranych szkół średnich w województwie lubelskim

Celem artykułu jest ocena struktury wydatków oraz wykorzystania funduszu 500+ w rodzinnych gospodarstwach domowych uczniów II klas wybranych szkół średnich, ogólnokształcących i techników w województwie lubelskim. Badanie przeprowadzono za pomocą metody CAWI, na podstawie losowej próby badawczej 223 uczniów w wieku 17–18 lat. Stwierdzono, iż w gospodarstwach domowych uczniów dominuje rodzicielski model podejmowania decyzji ekonomicznych, jednak uczniowie deklarowali bardzo duży i duży wpływ na konkretne wydatki realizowane w rodzinach, zwłaszcza w przypadku podstawowych potrzeb własnych. Wprowadzenie świadczeń z programu „Rodzina 500+” zmieniło nieco układ decyzyjny w rodzinach na rzecz większej aktywizacji uczniów. W badaniu wyróżniono trzy główne kategorie wydatków gospodarstw domowych z tego programu: finansowanie edukacji dzieci, zakup odzieży i obuwia oraz żywności. W opinii badanej młodzieży część środków z programu 500+ jest przeznaczana na oszczędności (33,2%), rzadziej na finansowanie inwestycji (7,9%).The objective of the article is the assessment of the structure of expenditures and use of 500+ fund in family households of second grade students from selected general education and vocational secondary schools in the Lublin Voivodeship. The survey was conducted by means of the CAWI method, based on a random research sample of223 students aged 17–18. The survey showed that households of the students are dominatedby the parental model of economic decision making, but the students declared a very strong and strong own influence on particular expenditures incurred in their families, especially in the case of basic personal needs. The introduction of benefits in the scope of Rodzina 500+ programme somewhat changed the decision-making pattern in the families towards greater activation of the students. The study designated three primary categories of expenditures of households from the programme: financing children’s education, purchase of clothing and footwear, and purchase of food. In the opinion ofthe surveyed youth, part of the resources from programme 500+ is allocated for savings (33.2%), more seldom for financing investments (7.9%)

Behavior of young consumers on the financial market in the aspect of saving and investing money - survey results

W artykule podjęto próbę zdiagnozowania zachowań młodych konsumentów na rynku finansowym w aspekcie oszczędzania i inwestowania pieniędzy. Badanie zostało przeprowadzono za pomocą metody CAWI na przykładzie losowej próby badawczej 261 uczniów w wieku 17–18 lat, uczęszczających do drugich klas liceów ogólnokształcących i techników wybranych powiatów w województwie lubelskim. Wyniki badań wykazały, iż średnia kwota obecnie posiadanych przez respondentów oszczędności wynosi 5829 zł. Najczęściej są one gromadzone w domu (54% respondentów), jednak niemal 1/3 badanych dysponuje także kontem oszczędnościowym. Ponad 70% badanych wyznacza sobie określony cel, na który odkłada pieniądze. Najczęstszej jest to zakup określonego produktu bądź realizacja wydatków związanych z hobby. Młode osoby rzadko inwestują środki finansowe, chociaż zauważalna jest grupa respondentów, która już we wczesnym wieku podejmuje pierwsze próby inwestycyjne. Analizy statystyczne nie wykazały znaczącego wpływu płci, miejsca zamieszkania, typu rodziny czy typu szkoły na odpowiedzi badanych na temat oszczędzania i inwestowania pieniędzy.The article attempts to diagnose the behavior of young people on the financial market in terms of saving and investing money. The research was based on CAWI method, on the example of a random research sample of 261 pupils aged 17-18, participating in the 2nd grade of general secondary schools and technical secondary schools in selected poviats of the Lubelskie Voivodeship. Research results showed that the average amount of savings currently held by the respondents is PLN 5,829. Most often savings are accumulated at home (54% of respondents), almost 1/3 of respondents also have a savings account. More than 70% of the respondents set a goal for themselves when they save money, the most common is the purchase of a product or hobby-related expenses. Young people invest funds much less frequently, although there is a noticeable group of respondents who make their debuts in investing at an early age. The analysis does not provide statistically significant differences in terms of gender, place of residence, family type or school type in the respondents' answers about saving and investing money